Mduduzi Kheswa
Wholesale Sales Manager
Pretoria
Summary
Dynamic sales leader with a strong track record in wholesale sales management and account growth. Skilled in analyzing market trends and executing tailored sales strategies that enhance customer engagement and deliver measurable results.
Overview
9
9
years of professional experience
Work History
Wholesale Sales Manager
AVI Field Marketing
01.2026 - Current
- Developed and maintained relationships with key wholesale clients in Pretoria and Rustenburg.
- Executed daily sales strategies to enhance customer engagement and drive revenue growth.
- Analyzed market trends to identify opportunities for expanding product offerings.
- Coordinated pricing strategies and promotions to optimize competitive positioning.
- Supported team training initiatives to improve product knowledge among sales staff.
- Monitored sales performance metrics, providing insights for process improvements and strategic adjustments.
- Streamlined order processing procedures for faster turnaround times, improving overall efficiency.
Account Manager: On Trade
Diageo
01.2022 - 01.2026
- Developed and maintained strong relationships with key clients to drive account growth.
- Collaborated with cross-functional teams to ensure alignment on marketing strategies and promotions.
- Analyzed market trends and customer feedback to inform product positioning and sales tactics.
- Managed contract negotiations, ensuring favorable terms while meeting client needs effectively.
- Attained key performance indicators for product visibility, availability, and competitive pricing.
- Surpassed volume-related sales targets, contributing to overall business growth.
Regional Key Account Manager
PepsiCo
06.2020 - 01.2022
- Portfolio management for Po1 PepsiCo Beverages, encompassing Carbonated Soft Drinks (CSDs), Energy Drinks, Juice, and Iced Tea.
- Led and motivated a dynamic team of Brand Ambassadors to exceed performance benchmarks.
- Directed regional sales targets and budget allocations to optimize financial outcomes.
- Cultivated robust partnerships with key regional redistributors to enhance market penetration.
- Coordinated the widespread distribution of Point of Sale (POS) materials to maximize brand presence.
- Drove substantial growth in product volume and trade visibility through strategic initiatives.
- Trained and mentored Junior sales reps on best practices for client engagement
Sales Rep: Hot Beverages
Coca Cola SA
02.2019 - 06.2020
- Sales Rep Hot Beverages in Forecours & retail for North Region
- Expanded customer base & revenue in traditional trade Mom & Pop shops
- Managed POS & In Store promo execution
- Drive Volume sales focusing on core SKUs
- Expanded customer base & revenue
- Drove growth via solid relationships
- Asset verifications (Coolers)
Main Market Sales Specialist
Campari Group
03.2017 - 01.2019
- Expanded product listings and availability across main market sector, enhancing customer access.
- Amplified sales volume and revenue through strategic partnerships with Route to Market affiliates.
- Orchestrated consumer engagement initiatives and activations to bolster brand presence.
- Managed trade budgets and point-of-sale materials to optimize market presence.
- Successfully revitalized the SKYY and Bisquit Cognac brands, restoring their former market prominence.
Education
Bachelor of Arts - Marketing Management
University Of Pretoria
Pretoria 04.2001 -
No Degree - Business Communication
Wits Business School
WITS University 04.2001 -
Skills
Sales presentations
Pricing strategy
Territory management
Promotional planning
Supplier relationship management
Social media marketing
Sales strategy development
Client acquisition
Cold calling experience
Accomplishments
Diageo Sales Exec of the Year 2024
Timeline
Wholesale Sales Manager
AVI Field Marketing
01.2026 - Current
Account Manager: On Trade
Diageo
01.2022 - 01.2026
Regional Key Account Manager
PepsiCo
06.2020 - 01.2022
Sales Rep: Hot Beverages
Coca Cola SA
02.2019 - 06.2020
Main Market Sales Specialist
Campari Group
03.2017 - 01.2019
No Degree - Business Communication
Wits Business School
04.2001 -
Bachelor of Arts - Marketing Management
University Of Pretoria
04.2001 -