Mate Mohlala

• Capitalized on industry and market place trends to strategize marketing solutions and enhance business operations.
• Developed consumer-tailored print marketing materials for targeted distribution.
• Lead the execution of a channel strategy which is aligned to marketing (ATL & BTL) customer and business activities.
• Implement pricing strategy for general trade, linked to margin and volume delivery.
• Achieve promotional revenue objectives by tactic, price points, drive period and selling event for General trade
• Ensure that pricing and promotional activities are routinely compiled and communicated internally and externally.
• Translate insights of shopper behavior across channel, in to POP divers (ie, shelf layout category flow, location on shelf, forward share requirements, point -of -sale triggers)
• Develop shopper plans and execute by bakery.

• Senior brand manager: Albany : LOW GI and Ultima
• Develop brand plan, incl growth in premium segments and enhanced profitability plan for Albany
• Lead Albany Digital and ensure strategy is delivered
• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed
  growth agenda (volume, value, profit)
• Identify, define, develop, deliver & track insight-driven innovation and renovation to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
• Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behavior, trend data and other appropriate sources
• Lead creative agency through Communication Strategy process for brand(s), culminating in delivery of Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs agreed brand blueprint

Ace Instant, Morvite and King Porridge and beverages

• Brand management of Porridge and Beverage portfolios to ensure key business objectives such as brand equity, growth, market share, cost reductions and profit maximization are met
• Develop and implement brand plan to increase market share and maximize profitability within context of utilizing internal and external analysis as well as competitor and consumer insights
• Cross functional team management with internal and external suppliers as well as communication with key stakeholders to ensure alignment and facilitate decision making
• Lead new launch projects by interacting with key stakeholders such as R&D, finance and operations to ensure launch timings and objectives are met
• Financial understanding and analysis of portfolio, new projects as well as management of budgets, inventory and Marketing Investment
• Analyze market / industry trends and identify market gaps for competitive advantage
• Drive continuous improvement of products to achieve targeted reductions in cost of goods by forming a matrix team with R & D, packaging, operations management and the procurement team
• Manage and mentor Marketing Assistant to ensure development of skills

Hand and body: Ingram's ,Dolly Varden

• Analyze market / industry trends and identify market gaps for competitive advantage
• Lead new launch projects by interacting with key stakeholders such as R & D, finance, package engineering and operations to ensure launch timings and objectives are met
• Financial understanding and analysis of portfolio P & L, new projects, pricing, as well as management of Marketing Investment
• Manage and mentor Marketing Assistant to ensure development of skills
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
• Achieved profitability goals by developing and implementing commercial activities.

Pesticide category: Doom,Fastkill,DyRange and Peaceful sleep

• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
• Provided research and development on portfolio to showcase benefits and retain customers.
• CI improvement on portfolio to maximise business profitability

Bio Crystall and Bio Classic

• Marketing management of Fabric and Dish portfolio to ensure key business objectives such as brand equity, growth, market share, cost reductions and profit maximization are met
• Develop and implement brand plans, brand blueprints, communication strategies and new product launches
• Lead new launch projects by interacting with key stakeholders such as R & D, finance, package engineering and operations to ensure launch timings and objectives are met
• Drive continuous improvement of products to achieve targeted reductions in cost of goods by forming a matrix team with R & D, packaging, operations management and the procurement team
• Financial understanding and analysis of portfolio P & L, new projects, pricing, as well as management of Marketing Investment

• Partner with Global /New York to ensure strategy is kept aligned with global objectives and is aware of the latest R & D developments
• Develop and execute brand strategies to increase market share and maximise profitability
• Analyze market / industry trends and identify market gaps for a competitive advantage
• Brief and work with channel, advertising agencies, promotions agencies, R & D and packaging with regards to new launches and current product range
• Forecasting, Budgeting & Pricing, P & L analysis
• Control and allocation of Advertising & Promotional spend

• Developing and implementing key marketing elements and brand strategies
• Briefing of advertising and PR agencies
• Management of the marketing budget
• Organizing trade launches and road shows
• Assisting with representative training