Microsoft office
Masibulele Anele Matanda
Field Marketer
IKWEZI
Summary
High-energy person bringing extensive experience in retail settings. Set and enforced consistent standards to maintain staff satisfaction and meet performance targets. Dynamic relationship-builder with organized nature and sound judgment focused on maximizing team efficiency.
Results-driven retail management professional determined to exceed company sales goals. Successful at leveraging financial and marketing education to make smart purchasing and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales.
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Proficient Store Manager dedicated to hiring top-notch sales associates and maintaining smooth, efficient and highly successful store operations. Organized and effective at encouraging staff cooperation and productivity to meet and exceed objectives. Born leader and analytical problem-solver with proven team building and management success.
Experienced with operational management, team leadership, and customer service excellence. Utilizes strategic planning and problem-solving to enhance store efficiency. Track record of achieving sales targets and maintaining high standards in store presentation.
Personable and dedicated with strong ability to lead and motivate teams in retail environment. Understands key retail operations, inventory management, and customer service principles, combined with skills in team supervision and sales strategies. Committed to driving store performance and ensuring customer satisfaction through effective management.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
1
1
Language
Work History
Store Manager
Ikhokha
01.2025 - Current
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Supervised guests at front counter, answering questions regarding products.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Rotated merchandise and displays to feature new products and promotions.
- Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Enhanced team performance with comprehensive training programs, leading to improved customer service and operational efficiency.
Field Marketer
Publicis Groupe
10.2023 - 01.2025
- Provided excellent customer service while addressing any concerns or inquiries regarding promoted products.
- Worked closely with sales team to share leads generated from field activities, fostering a collaborative environment for increased revenue growth.
- Influenced customer's decisions in critical business areas by using conceptual selling techniques and data-based presentations.
- Enhanced overall customer experience by providing knowledgeable insights about products during presentations.
- Boosted sales through effective product demonstrations and engaging customer interactions.
- Adapted quickly to changing priorities within the organization while maintaining focus on achieving desired outcomes in the field marketing role.
- Stayed up-to-date on industry developments and emerging trends to inform future marketing strategies effectively.
- Managed inventory levels of promotional materials, ensuring timely distribution across assigned territory.
- Conducted market research to identify trends and opportunities for growth within the territory.
- Trained new hires on company policies, procedures, and best practices for field marketing success.
- Implemented creative tactics to secure prime positioning of products within retail outlets, enhancing visibility and consumer appeal.
- Identified and developed relationships with key decision-makers to facilitate future sales.
- Developed new business and secured existing accounts to achieve objectives within assigned territory.
- Initiated and provided in-store product knowledge sessions to educate store personnel and management.
- Organized events, trade shows, and sampling programs to introduce new products to potential customers.
- Evaluated campaign performance, providing recommendations for improvement based on data analysis.
- Developed distribution, pricing, shelving and merchandising strategies based on consumer research.
- Established customer loyalty program to reward strong customers, identify potential customers and build greater customer service experience.
- Increased brand awareness by executing strategic field marketing campaigns.
- Maximized event attendance through meticulous planning, coordination, and targeted outreach efforts.
- Collaborated with marketing team to create impactful in-store displays and promotional materials.
- Consistently exceeded performance goals by maintaining high levels of productivity throughout daily activities.
- Developed strong relationships with store managers and staff to ensure successful product placement and promotion.
- Analyzed competitor strategies and counteracted with targeted marketing efforts to maintain a competitive edge in the market.
- Managed campaigns for various clients that consistently exceeded sales goals.
Store Manager
PEP STORES
11.2018 - 06.2023
- Store Manager
- Increase sales
- Manage Stock loss
- Drive a low cost business according to company standards
- Ensure administrative duties within the store are in accordance with company standards
- Management of team
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Completed point of sale opening and closing procedures.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Rotated merchandise and displays to feature new products and promotions.
Field Account Manager
MVC marketing
05.2016 - 10.2018
- Coordinated resources across departments to provide comprehensive solutions for complex client challenges.
- Worked on business development strategies to generate business and strengthen client's position in marketplace.
- Exceeded sales targets by implementing effective territory management strategies and leveraging industry expertise.
- Monitored market trends to identify emerging opportunities and inform client recommendations.
- Increased customer satisfaction by providing tailored solutions and responsive account management.
- Expanded market share with strategic sales initiatives, targeting new business opportunities.
- Streamlined internal processes, improving efficiency in account management tasks and customer support efforts.
- Sought opportunities to expand relationships with key clients by taking active role in understanding business needs and competitive landscape.
- Created custom solutions-driven campaigns to meet client needs across multiple media platforms.
M-pesa Promoter Supervisor
Vodacom
05.2015 - 04.2016
- I was responsible for going though all towns in the Kie region facilitating the implementation of all Vodacom promotion on all prepaid products
- I manage my team’s performance as per normal and resolve all issues/challenges they come across in the field while maintaining down wards communication of all promotional activities
- I am in charge of placing sufficient orders of promotional items for my region from the Vodacom marketing team to ensure smooth running of promotions
- I am also personally accountable for my teams on the field and I am required to ensure that self-health is implemented and maintained
- I also do recons of the floats from each promoter on a daily basis
- I coordinate and arrange promoters to be at allocations with high footfall areas
- I ensure my teams achieve their targets of new active registrations per promoter in each town
- I also ensure all staff capture their stats on the system and assist the promoter where they are not sure of the process
- I report to my AM on my team’s daily stats and challenges, also absence of staff and reasons why
- I Transport staff to activation area
- I did competitor feedback whistle on the field with my promoters
- I was in charge of recruiting, selection, training and placement of staff
- I managed staff performance and also their rewards and incentives
- I was also responsible for evaluating my teams in the field so that I can be able give out fair KPI at the end of each month
- I managed and control company assets control and load fuel expanses and cash recons for the promoters
- I booked car services assist with accident claims when needed and do vehicle inspection on all company vehicles on a daily basis
Field Service Consultant
Vodacom
11.2014 - 03.2015
- Cold calling on existing client base keeping in contact with our existing clients
- I also drove Ad Hoc promotions to improve sales in both formal and informal market segment
- I also compiled trade visit reports on both segments in geographical area allocated to me
- External Sales though out the Kie region selling Vodacom M-pesa to all informal outlets in the region and training of formal outlet staff on all company new products
- I created a new client base on a daily basis and kept a good relationship on the existing clients
- I achieve sales targets through direct sales to the public
- I ensure the achievement of service/product activity and revenue targets allocated to my own area of responsibility
- I manage the informal market portfolio under own area of responsibility to call on and look after own base of customers
- I made sure my team merchandised and branded all outlets to influence customer conversion
- I also made sure staff maintained branding and also POS in all outlets throughout the region
- I have to identify business training growth and development needs of client base and ensure implementation thereof and to gather competitive information
- I was also responsible of compiling monthly reports to my manager of sales and market share stats on my designated area
- I ensured and maintain the accuracy of the informal market database and to protect and promote the company brand
- Ensuring that branding meets the company standards at all times and that facilities are always properly maintained in both formal and informal outlets
- Analyzed customer feedback data to identify trends and implement targeted improvements, leading to consistently high satisfaction scores.
- Played an instrumental role in driving organizational growth by securing high-value accounts through strategic networking efforts.
- Managed a portfolio of clients, ensuring timely delivery of services and prompt resolution of any issues that arose.
- Provided information about service procedures and expected timelines.
- Successfully collaborated with cross-functional teams in order to develop innovative service offerings tailored to the unique needs of each client.
- Discussed options with clients and determined appropriate plans.
- Conducted comprehensive needs assessments to identify areas for service improvement and tailored solutions accordingly.
Distributor Sales Rap (DSR)
The Creative Counsel
11.2013 - 10.2014
- I did cold calling on existing outlets in and around the whole Kei region
- I also communicated sales target to the teams I was supervising to make sure all outlets being called on maintain and increase their sales on all products promoted in the store
- Cold calling on existing client base keeping in contact with our existing clients and ensured cross merchandising on all outlets and making sure stores are never out of stock
- External Sales thoughout the Kei region selling Vodacom Products to all informal outlets in the region and creating a new client base on a daily basis
- Supervise marketing assistants and other employees
- Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company
- I made sure my team merchandised and branded all outlets to influence customer conversion
- I also made sure staff maintained branding and also POS in all outlets throughout the region
- I made sure all staff closes their daily call cycle on the system by meeting and completing all call objectives and targets
- I also planned their monthly call cycles for them and set clear set targets for each staff
- I had to identify business training growth and development needs of client base and ensure implementation thereof and to gather competitive information
- I was also responsible of compiling monthly reports to my manager of sales and market share stats on my designated area
- I also made sure that POS was enough and up to standard in the POS store room
- I ensured and maintain the accuracy of the informal market database and to protect and promote the company brand
- Ensured that branding meets the company standards at all times and that facilities are always properly maintained in both formal and informal outlets
- Developed effective account conversion strategies to accelerate adoption
- Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales
- Improved forecast performance of business through thorough understanding of underlying demand assumptions
- Skills Used to keep abreast of industry trends, competition, and new opportunities
- Devised marketing campaigns with the goal of increasing product awareness and increasing sales and profits in Vodacom products
- Increased customer satisfaction by providing exceptional service and support to distributors.
Education
No Degree -
Khanyisa High School
Mthatha, South Africa 04.2001 - 01.2008
Skills
Customer service management
Employee training
Store merchandising
Team development
Retail inventory management
Team building
Customer service
Risk management
Customer relations
Supply ordering
Staff supervision
Promotional planning
Competenciesandskills
- Computer Literacy: Microsoft Office Word and Excel, Microsoft PowerPoint, Microsoft Publisher
- Hard Worker
- Leadership skills
- Planning
- Asset Management
- Excellent people skills
- People Management
- Team building
- Motivation
- Coaching and Training
Addresses
64 Belgravia Flat D1/D2 Mariam Makeba. Belgravia Crescent, East London, Eastern Cape, 5201, 64 Belgravia Flat D1/D2 Mariam Makeba. Belgravia Crescent, East London, Eastern Cape, 5201
Personal Information
- ID Number: 9004015658084
- Date of Birth: 04/01/90
- Gender: Male
- Nationality: South African
- Driving License: code 8
- Marital Status: Single
Software
Timeline
Store Manager
Ikhokha
01.2025 - Current
Field Marketer
Publicis Groupe
10.2023 - 01.2025
Store Manager
PEP STORES
11.2018 - 06.2023
Field Account Manager
MVC marketing
05.2016 - 10.2018
M-pesa Promoter Supervisor
Vodacom
05.2015 - 04.2016
Field Service Consultant
Vodacom
11.2014 - 03.2015
Distributor Sales Rap (DSR)
The Creative Counsel
11.2013 - 10.2014
No Degree -
Khanyisa High School
04.2001 - 01.2008
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