MASETHULELA THEMBI MAKWELA
Polokwane
Summary
A driven, dynamic marketing enthusiast with proven leadership at Red Bull South Africa, where I spearheaded impactful campus activations, and mentored new team members. I consider myself to be an ambitious and selfmotivated individual with excellent knowledge of the cultural world. I am always willing to learn and attempt new challenges in order to grow. Skilled in product marketing and effective communication, I excel in driving consumer engagement and delivering innovative brand experiences. Committed to excellence and adept in MS Office, I thrive in fast-paced environments. I am both a hard worker and a critical thinker who believes the sky is the limit.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Team Leader (Student Marketeer)
Red Bull
01.2025 - 12.2025
• As a Red Bull Student Marketeer Team Leader, I assisted the Field Marketing Specialist and Manager in training new recruits and ensuring the highest level of monthly reporting.
• My role involved coaching, encouraging, and motivating the team to execute sampling and university activities in alignment with the brand personality and strategy. By creating a positive and ambitious team culture, I supported all team members and acted as a role model. I ensured the development of each team member through engaging, informal coaching during missions to achieve best practices.
• Additionally, I assisted in planning around key regional and national programs and campaigns, ensuring quality execution and provided feedback from campus and in-market activations.
• I supported team recruitment, onboarding, and training, and I built and executed smart sales and marketing plans to enhance the Red Bull brand and product consumption within the student community and beyond.
Student marketer Captain
Red Bull South Africa
01.2023 - 12.2025
- I am part of a team that has direct contact with consumers and we carry out product trials, introduce different consumption occasions, provide insight on Red Bull products and its functionality, support the sales team.
- Managed campus activations, delivering high impact consumer engagement and hospitality experiences.
- Promoted to team captain in 2025, leading my peers and mentoring new marketeers in strategy, conduct and brand promotion.
Events Coordinator Assistant
Galeadi Events & Softplay
01.2018 - 01.2023
- Promotions and Marketing
- Drafting Quotations
- Event material loading
- Transporting and setup
- Baby Sitting and ensuring order during events.
Education
Bachelor of commerce - business management
University of Limpopo
08.2025
Grade 12 Matric - undefined
Hoerskool Noorderland
01.2021
Skills
- Effective communication
- Critical thinking
- Accountability
- Committed
- Product marketing
- Innovation
- Leadership
- MS Office (Word, Excel, Outlook, PowerPoint)
- Well-organized and hard-working
- Active, innovative, and dynamic
- Brand promotion
- Consumer engagement
- Social media management
- Event coordination
Certification
Masterdrive, Advanced professional driving course, 2023-12-01
Accomplishments
- Promoted to student marketer team leader in 2025
- Got an award at Red Bull for being the top student marketeer in Inland North for 2024
Languages
English
Afrikaans
Personal Information
- Willing To Relocate: 1
- Date of Birth: 07/09/04
- Gender: Female
- Nationality: South African
- Driving License: Code 8
Timeline
Team Leader (Student Marketeer)
Red Bull
01.2025 - 12.2025
Student marketer Captain
Red Bull South Africa
01.2023 - 12.2025
Events Coordinator Assistant
Galeadi Events & Softplay
01.2018 - 01.2023
Bachelor of commerce - business management
University of Limpopo
Grade 12 Matric - undefined
Hoerskool Noorderland