Masego Moloabi
Head Of Communications
Kempton Park
Summary
Highly motivated professional with a BCom Honours in Strategic Brand Management, passionate about the sports industry, and eager to transition into a dynamic production environment. Bringing a minimum of 3 years of administrative and project coordination experience, alongside proven capabilities in digital content creation, stakeholder engagement, and compliance. Possesses a positive attitude and strong organizational skills, ready to support Supersport's operational excellence and contribute to impactful sports content.
Overview
4
4
years of professional experience
2029
2029
years of post-secondary education
Work History
Head of Communications
African Railway Industry Association (ARIA)
07.2024 - Current
- Co-led the 2024 ARIA Golf Day, a key stakeholder engagement event, successfully securing R800,000 in sponsorship.
- Developed and implemented robust communication strategies informed by stakeholder insights, enhancing organisational outreach.
- Initiated a comprehensive stakeholder database, streamlining information management and administrative processes.
- Leads a team in designing and updating communication materials, ensuring strict compliance with branding guidelines.
- Developed compelling content for various platforms, driving audience growth and engagement levels.
- Developed crisis management plans, preparing the organisation to effectively handle unexpected events or issues affecting public perception.
- Negotiated contracts with external vendors for various services related to communications activities.
- Launched successful social media campaigns that drove follower growth and improved brand awareness online.
- Mentored junior team members in best practices for effective communication strategies and tactics.
Brand Manager
Cradle Impact
02.2023 - 06.2025
- Executed market research to refine brand positioning, directly contributing to strategic business growth.
- Analyzed performance metrics and ensured brand compliance across all initiatives.
- Managed full lifecycle of event coordination for 8+ coaching and advisory events, overseeing logistics and promotion.
- Developed and maintained comprehensive brand guidelines for consistent identity and communication.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Junior School Coach
St Mary's Diocesan for Girls
10.2022 - 11.2023
- Trained and coached U/11 netball teams, focusing on skill development.
- Assisted with the project coordination and smooth execution of school sports tournaments, supporting 100+ participants.
- Improved team cohesion by organising regular bonding activities and fostering a supportive environment.
- Promoted sportsmanship values among athletes, fostering a positive competitive atmosphere within the team environment.
Head of Social Media & Content Creator
Cradle Impact
08.2022 - 02.2023
- Managed and grew social media presence, implementing content strategies to enhance brand image and engagement.
- Curated content and created a detailed social media posting plan, ensuring consistent content delivery.
- Boosted audience engagement with the creation of relevant and timely content across various platforms.
- Integrated impactful testimonials into content strategies, enhancing credibility and fostering stronger audience connection
- Leveraged content from aligned external authors by tagging and repurposing their materials, successfully driving engagement and comments on the platform and expanding content diversity
Social Media Manager & Content Creator
Sports Mvt
06.2021 - 12.2021
- Streamlined internal team communication for improved content delivery efficiency by 15%.
- Coordinated and conducted 15+ interviews with industry professionals, and distributing audio content across major podcast platforms including Spotify, Apple Podcasts (via Anchor), and SoundCloud to broaden audience reach and establish thought leadership.
- Crafted compelling interview captions and managed social media platform (YouTube) for content distribution, growing audience reach by 20%.
Education
BCom Honours - Strategic Brand Management
Vega School
01.2021 - 01.2022
Certificate - Digital Content and Copywriting
Red And Yellow
07-2022
BCom General - undefined
Pearson Institute of Higher Education (Now Eduvos)
01.2018 - 01.2020
National Senior Certificate - undefined
St Mary's Diocesan for Girls
01.2013 - 01.2017
Skills
- Strategic Marketing Planning
- Digital Content Creation
- Proficient in Microsoft Office 365
- Videography
- Website Design
- Operational Management
- Project Coordination
- Podcast production
- Analytical problem-solving
- Event Management
- Stakeholder relationship management
- Strategic communication planning
Accomplishments
- Global Sports Innovation Centre (GSIC) Mentoring Program, 2025
- Co-organiser, TuksBasketball Alumni Day, 2022, Orchestrated event logistics, including program scheduling, catering, and match arrangements for a successful sports event.
- Marketing and Communications Committee, TuksBasketball, TuksSport, 2019-2020, Executed photography duties and coordinated a successful Women's Day event.
- Vice Captain First Team Netball, St Mary's Diocesan for Girls, 2017
- Basketball Player of the Year, St Mary's Diocesan for Girls, 2014 & 2015
- MVP in Pretoria Basketball School League, St Mary's Diocesan for Girls, 2015
- All-Star in Pretoria Basketball School League, St Mary's Diocesan for Girls, 2013 & 2014
Timeline
Head of Communications
African Railway Industry Association (ARIA)
07.2024 - Current
Brand Manager
Cradle Impact
02.2023 - 06.2025
Junior School Coach
St Mary's Diocesan for Girls
10.2022 - 11.2023
Head of Social Media & Content Creator
Cradle Impact
08.2022 - 02.2023
Social Media Manager & Content Creator
Sports Mvt
06.2021 - 12.2021
BCom Honours - Strategic Brand Management
Vega School
01.2021 - 01.2022
BCom General - undefined
Pearson Institute of Higher Education (Now Eduvos)
01.2018 - 01.2020
National Senior Certificate - undefined
St Mary's Diocesan for Girls
01.2013 - 01.2017
Certificate - Digital Content and Copywriting
Red And Yellow
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