Masego Dlula
Media And Communications Specialist
495 Earl Street, Dorandia, Pretoria North
Summary
A results-oriented communications professional with over a decade of experience specialising in media relations, stakeholder relations, media monitoring, and content development. Possessing a track record of success in crafting compelling narratives, fostering positive relationships with media outlets and various stakeholders and effectively managing communication strategies. A self-starter and proactive thinker with problem-solving and strategic thinking skills, coupled with a commitment to delivering high-quality work under tight deadlines. With a natural inclination towards directness, spontaneity, and effective communication, I bring enthusiasm and dedication to every project I undertake.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work History
Media & Communications Specialist
Parliament of the Republic of South Africa
Remote
2013.10 - Current
- Wrote clear, concise press releases that generated significant media coverage and increased public awareness of key institutional initiatives.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
- Created social media content across multiple platforms according to institutional calendar.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
- Tailored communication approaches for diverse international audiences, expanding the institution's global coverage.
- Developed targeted communication plans to support organisational initiatives.
- Managed crisis communication situations, protecting institutional reputation and minimising negative impact on stakeholders.
- Enhanced crisis communication plans, preparing the institution for potential issues.
- Conducted media relations and responded to media requests for information.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of communications.
- Facilitated press conferences and other outreach events to raise visibility of the institution.
- Created and implemented communications strategies to effectively convey the institutions goals and achievements.
- Developed and maintained positive relations with stakeholders ensuring their needs are met in line with policy.
- Supported crisis management efforts with real-time media coverage monitoring and swift reporting of potential issues.
- Developed comprehensive media monitoring reports to inform management on key media developments affecting the institution.
- Increased brand awareness through creation of innovative print and digital advertisements productions for major publications.
- Bought advertising space in newspapers, magazines and radio.
- Collaborated with management for financial forecasting and budgeting.
- Managed various procurement processes from sourcing to execution.
- Managed relationships with suppliers
- Managed contracted employees and interns in the unit.
Legal Drafting Intern
Parliament of the Republic of South Africa
Remote
2023.01 - Current
- Drafted media statement with legal content resulting from court judgements relating to the institution.
- Training in legal opinion drafting
Provincial & Municipal Liaison Officer: NCOP
Parliament of the Republic of South Africa
Cape Town
2011.05 - 2013.09
- Developed strong working relationships with external partners, strengthening collaboration on joint initiatives.
- Delivered comprehensive reports summarising project progress, challenges faced, and potential solutions in a timely manner.
- Established effective communication channels by collaborating with various departments and stakeholders.
- Served as a key point of contact for cross-functional teams during complex projects or initiatives.
- Played key role in planning and execution of high-profile events, ensuring smooth operation.
- Organised community engagement events to strengthen local partnerships.
- Monitored project plans implementation
Communications Officer
North West Office of the Premier
Mafikeng
2009.06 - 2011.04
- Developed and disseminated content for the department to ensure media coverage of the work and events of the department.
- Reported effectively to communities about government programmes and policies.
- Wrote and distributing feature articles on government stories.
- Managed the media contact database for the department.
- Managed relations with governmental and nongovernmental organisations to ensure positive brand association.
- Fostered collaborations and partnerships among stakeholders.
Education
Bachelor of Laws (LLB) - Law
University of South Africa
South Africa 2020.11 - 2022.11
National Diploma: Journalism - Journalism
Tshwane University of Technology
Pretoria 2005.01 - 2008.12
Skills
Microsoft Proficient
Teamwork and Collaboration
Fast Learner
Research
Business Report Writing
Events Coordination
Brand Management
Project Management
Time Management
Critical Thinking
Organised
Attributes
- Astute
- Adaptability
- Creativity
- Deadline driven
- Teamwork
Jobtitle
Media & Communications Specialist
Ethnicity
African
Personal Information
- Gender: Female
- Nationality: South African
- Driving License: Code B
Languages
English
Setswana
IsiXhosa
References
- Ms Khuthala Noah, Manager: Media Relations Unit, Parliament of the Republic of South Africa, 063 503 2946, knoah@parliament.gov.za
- Ms Letebele Jones, Former Manager: Media Relations Unit, Parliament of the Republic of South Africa, 073 651 7096
- Mr Mbulelo Bikwani, Founder: Isiseko Family Institute, 081 314 4934, mbulelo.bikwani@isiseko.org.za
Timeline
Legal Drafting Intern
Parliament of the Republic of South Africa
2023.01 - Current
Bachelor of Laws (LLB) - Law
University of South Africa
2020.11 - 2022.11
Media & Communications Specialist
Parliament of the Republic of South Africa
2013.10 - Current
Provincial & Municipal Liaison Officer: NCOP
Parliament of the Republic of South Africa
2011.05 - 2013.09
Communications Officer
North West Office of the Premier
2009.06 - 2011.04
National Diploma: Journalism - Journalism
Tshwane University of Technology
2005.01 - 2008.12
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