Marylene Tabane
Pretoria
Summary
Proven Marketing Specialist at Canon, adept in digital marketing and strategic planning, enhanced brand awareness through innovative campaigns, boosting sales conversions. Skilled in CRM management and teamwork, I excel in driving growth and improving processes. Achieved a significant increase in customer engagement by leveraging data-driven strategies and fostering collaboration across teams.
Overview
9
9
years of professional experience
Work History
Marketing Specialist
Canon
04.2020 - Current
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Refined product positioning based on customer feedback, resulting in increased sales conversions.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
Salesforce Administrator
Canon
06.2017 - Current
- Enhanced Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.
- Proactively identified opportunities for process improvement within the Salesforce environment by staying current on industry trends and best practices.
- Championed data-driven decision making through the development of advanced analytics capabilities using native reporting tools in Salesforce.
- Optimized lead nurturing efforts with targeted marketing campaigns designed within Salesforce.
- Boosted user adoption rates by developing comprehensive training materials and conducting personalized training sessions for endusers.
Sales and Marketing Administrator
Canon
04.2016 - 03.2020
- Collaborated closely with the creative team to develop eye-catching promotional materials that drove interest in products.
- Managed CRM system, maintaining accurate records of customer interactions and sales activities.
- Coordinated trade shows and events, maximizing brand exposure and generating new leads.
- Collaborated with cross-functional teams to drive product development and launch strategies.
- Provided exceptional customer service by promptly addressing inquiries, resolving issues, and exceeding expectations.
- Trained new team members on company policies, procedures, and software tools to ensure a smooth onboarding experience.
Marketing Assistant Intern
Canon
03.2015 - 03.2016
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Streamlined processes for tracking marketing analytics data, improving efficiency and accuracy in reporting results.
- Maintained accurate records of marketing expenses, ensuring budget compliance while maximizing ROI on marketing initiatives.
- Assisted in organizing trade shows and events, increasing brand visibility within the industry.
- Provided excellent customer service by promptly responding to inquiries through phone calls, emails, or social media platforms.
- Supported the creation of sales presentations and promotional materials, resulting in increased lead generation.
- Shadowed meetings and observed marketing director to grow professional experience.
Education
Honours Degree in Business Management -
University of South Africa
Pretoria, South Africa05.2018
Bachelor of Commerce -
CTI Education Group
Pretoria03.2015
Skills
- Time Management
- Digital Marketing
- Communications management
- Strategic Planning
- Social Media Management
- CRM Management
- Database Management
- Campaign Management
- Business Administration
- Teamwork and Collaboration
- Problem-Solving
- Adaptability and Flexibility
Timeline
Marketing Specialist
Canon
04.2020 - Current
Salesforce Administrator
Canon
06.2017 - Current
Sales and Marketing Administrator
Canon
04.2016 - 03.2020
Marketing Assistant Intern
Canon
03.2015 - 03.2016
Honours Degree in Business Management -
University of South Africa
Bachelor of Commerce -
CTI Education Group
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