Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Mary Gedamu

Mary Gedamu

Pietermaritzburg

Summary

With over 5 years of experience in digital marketing, content creation, and community engagement, I am passionate about helping businesses and individuals grow their online presence and achieve their goals. Currently, I am a Community Engagement Manager at Fuse Universal, a leading learning platform that sparks active engagement for deeper learning experiences that ignite performance.

Overview

4
4
years of professional experience

Work History

LearnOps Ambassador

Cognota
08.2023 - Current
  • Played a key role in growing a Global L&D community of over 3000 members
  • Pioneered virtual coffee chat series to foster community connections and knowledge sharing across global participants.

Community Engagement Manager

Fuse Universal
12.2022 - Current
  • Responsible for driving growth and engagement within Pink Fuse platform communities, collaborating with various teams to create and execute engagement plans, and working with the Customer Success Team to capture and showcase customer stories
  • Increased community engagement by 20% within the first year through executing effective strategies and creating compelling content
  • Launched the Fuse Connect monthly newsletter to keep the community informed, connected, and engaged
  • Launched Fuse Bring and Share sessions for clients to showcase best practices and learn from each other
  • Spearheaded community growth initiatives, resulting in a 15% increase in new member registrations quarterly
  • Optimized engagement tactics across channels, improving overall platform activity by 25%
  • Conducted community surveys and analyzed data to identify areas for improvement and tailor content strategy
  • Collaborated cross-functionally with Marketing and Services teams to develop and implement engagement plans
  • Worked closely with Customer Success Team to capture customer stories and highlight successful use cases
  • Managed official Fuse LinkedIn, Instagram, YouTube accounts, creating content to educate and inspire followers
  • Monitored community forums, responding to queries, and escalating issues to respective teams when needed
  • Represented Fuse at industry events, networking with potential partners and advocating for the brand.

Personal Branding Strategist

Freelance
01.2021 - Current
  • Enhancing LinkedIn profiles for founders and senior managers, transforming their online presence to reflect their expertise and achievements
  • Services include profile revamp, strategic content curation, and network growth tactics.

Communications Coordinator

The Do More Foundation
05.2021 - 11.2022
  • Created high-quality content for multiple channels
  • Managed and maintained the Foundation's content calendar
  • Managed the Foundation's social media channels and reported on performance
  • Maintained social media best practices and updated social media strategies and plans as needed
  • Maintained a contact database of Foundation stakeholders
  • Worked with project teams to create content for the Foundation's monthly and quarterly project newsletters
  • Compiled trustee reports, annual reports, board packs, and key stakeholder reports
  • Managed the Foundation's donation/volunteer platforms
  • Organized and coordinated activities of DoMore Heroes (Foundation volunteers) in support of campaigns
  • Managed the Foundation's online store
  • Maintained web content and used Google Analytics to track site engagement
  • Served as first point of contact for Repurpose for Purpose program
  • Compiled a manual for Early Childhood Development Professionals on computer literacy
  • Raised funds for young children on various global platforms
  • Increased LinkedIn page community by over 30% in just one year.

Procurement and Administration Officer

Children in Distress Network (CINDI)
01.2020 - 04.2021
  • Handled internal and external communications
  • Developed and implemented CINDI's social media strategy
  • Created communications campaigns using digital, social, and direct marketing
  • Developed content for all digital and social media platforms
  • Updated content for the CINDI website and analyzed website usage
  • Conducted online research and built contacts with individuals/companies and other stakeholders for fundraising
  • Maintained a database of international and local donor organizations
  • Monitored donor websites and identified opportunities that match CINDI's needs
  • Coordinated the procurement process
  • Managed vendors, suppliers, and other business partners
  • Prepared procurement forms, purchase orders, and payment requests
  • Estimated and determined budget parameters and cost parameters for purchases
  • Evaluated vendors/suppliers and negotiated contracts
  • Managed fleet and asset management
  • Handled project administration and events coordination for a Global Fund supported project.

Education

Google Analytics

Google
10-2021

Inbound Marketing

HubSpot Academy
01-2021

Project Management

Milpark School of Financial Services
South Africa
01-2020

Digital Marketing

Red & Yellow Creative School of Business
04-2018

Digital Marketing

Udemy
02-2017

Bachelor of Arts - Sociology And Anthropology

Addis Ababa University
07-2009

Skills

  • Customer Engagement
  • Social Media Management
  • Event Coordination
  • International Relations

Timeline

LearnOps Ambassador

Cognota
08.2023 - Current

Community Engagement Manager

Fuse Universal
12.2022 - Current

Communications Coordinator

The Do More Foundation
05.2021 - 11.2022

Personal Branding Strategist

Freelance
01.2021 - Current

Procurement and Administration Officer

Children in Distress Network (CINDI)
01.2020 - 04.2021

Google Analytics

Google

Inbound Marketing

HubSpot Academy

Project Management

Milpark School of Financial Services

Digital Marketing

Red & Yellow Creative School of Business

Digital Marketing

Udemy

Bachelor of Arts - Sociology And Anthropology

Addis Ababa University

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Mary Gedamu