Summary
Overview
Work History
Education
Skills
References
Training
LINKS
Timeline
Generic

MARTYN ARMSTRONG

Somerset West

Summary

* A business consultant who has successfully written business plans to gain investment, enabling growth.

* An operations manager who successfully brought a company into the international export market.

*A thorough content and copywriter with a proactive ability to adapt to various mediums of writing and industry-related changes. *Able to work autonomously and as part of a team.

Overview

16
16
years of professional experience

Work History

Owner

Learned Bear Group
03.2021 - Current
  • Co-owner of the affiliate marketing platform Learned Bear. This group includes websites Outline Copy, Move, Store & More and CV19 Recover.

Consultant & Content Strategist

Outline Consultants
01.2017 - Current

Services Include:

* General business consultancy to help companies and entrepreneurs with specific goals. e.g., plan and create a business plan, an investment business plan, a social media or marketing strategy, etc.

* Create digital content. e.g., SEO blogs or social media posts/campaigns.

* Create copy for advertising campaigns.

* Advise on the most suitable market strategies. e.g., Google Ads, creating content, etc.

* Refer to other specialists to reduce friction for their business.

Recruitment Associate

Vertigo Recruitment
05.2023 - 08.2025

Primary Duties:

* Review job role specs to extract salient information.

* Analyse LinkedIn and other job sites to find potential candidates.

* Post jobs on LinkedIn and vet candidates.

* Compile suitable candidates with a reason sheet to assist senior recruiters, noting why the candidate is suited to the role.

Business Owner

Outline Copy
03.2021 - 12.2022
  • Duties -
  • - Web copywriting
  • - Product descriptions
  • - SEO content articles
  • - Business consultation
  • - Social media management

Co-Director

Breaking Bread Community Development
11.2016 - 03.2022
  • Duties -
  • - Administration and communications
  • - Fundraising and profile building
  • - Networking and meeting attendance
  • - All content and copywriting

Freelance Writer

Outline Creative Consultation
01.2017 - 02.2021
  • Duties -
  • - SEO content articles
  • - Social media management
  • - Web copywriting
  • - Proofreading and editorial
  • - SME consultation

Operations Lead

Southern Cape Tea Company
01.2014 - 12.2017
  • Duties -
  • - Administration and communications
  • - Stock control, quality control
  • - Import/export lead and documentation
  • - Business development, staff training
  • - Copywriting, social media lead

Content Writer

Self-Employed
06.2009 - 12.2016
  • Duties -
  • - SEO content articles (including keyword research and strategy)
  • - Social media management

Education

BA Double Hons - English Literature & Creative Writing

University of Northumbria at Newcastle
07.2012

Skills

  • Communication Skills
  • Creative Writing
  • Content Writing
  • Copywriting
  • SEO
  • Editing and Proofreading

References

Alexander, Behr, alex@capeteaco.co.za, Cape Tea Company

Training

  • Comprehensive Copywriting Academy, Filthy Rich Writer
  • Apr 2020 — May 2021

LINKS

  • Momocopy.co
  • Revenue Pursuit
  • Learned Bear

Timeline

Recruitment Associate

Vertigo Recruitment
05.2023 - 08.2025

Owner

Learned Bear Group
03.2021 - Current

Business Owner

Outline Copy
03.2021 - 12.2022

Consultant & Content Strategist

Outline Consultants
01.2017 - Current

Freelance Writer

Outline Creative Consultation
01.2017 - 02.2021

Co-Director

Breaking Bread Community Development
11.2016 - 03.2022

Operations Lead

Southern Cape Tea Company
01.2014 - 12.2017

Content Writer

Self-Employed
06.2009 - 12.2016

BA Double Hons - English Literature & Creative Writing

University of Northumbria at Newcastle
MARTYN ARMSTRONG