Marlene Roelofse
Pretoria
Summary
Highly experienced Key Account and Sales Management professional with over 20 years in the building materials and sanitary ware sectors. A proven history of exceeding sales targets, expanding market share, and cultivating long-term strategic partnerships with key clients. Combines strong strategic planning with exceptional relationship-building skills to deliver consistent revenue growth and client satisfaction
Overview
27
27
years of professional experience
Work History
Advisor - Customer service and Key account management
Lixil Africa
04.2024 - Current
- Overseeing of Key Account account
- Take full responsibility for delivering the sales and margin targets.
- Conduct marketing activities such as co-marketing, to assist with sell-through and limit aged stock returns.
- Manage the ordering process to ensure that orders are captured and expedited timeously.
- Identify white spots in the current listing model and drive portfolio expansion.
- Work with the E-commerce BDA to ensure that we have the correct portfolio on their online platforms.
- Work with the BDAs to ensure that stores are being serviced on a regular basis.
- Strengthen overall relationship with the key account and conduct regular virtual meetings.
- Picking up on other key account administration when new accounts are onboarded.
- Internal Sales administration
- Order Entry and Processing
- Order Management
- Plan the month on AOP target with External Sales based on target per month
- Drive monthly and weekly promotions
- Liaise with External Sales on all sales activities, and market intelligence
Business Development Advisor
Lixil Africa
04.2014 - 01.2024
- Calling area: JHB, PTA, (Brits, Hartbeespoort, Rustenburg)
- Customer service
- Credits and debits
- Designing and organizing displays
- Time management
- Opening of new accounts
- Training to customers on product range
- Frequent follow up calls on a weekly basis
- Collecting and delivering of stock
- Sell specific products and services to consumers
- Discuss warranties and replacement parts
Sales Representative
Macneil JHB
04.2013 - 04.2014
- Calling area: JHB, PTA, Witbank, Middelburg, Brits, Harties, Rustenburg
- Customer service
- Credits and debits
- Designing and organizing displays
- Time management
- Frequent follow up calls on a weekly basis
- Collecting and delivering of stock
- Sell specific products and services to consumers
- Discuss warranties and replacement parts
- Process orders in person and over phone
- Reason for leaving: Better career prospects and growth
Area Sales Executive (Plumbing)
Valsir SA
01.2013 - 04.2013
- Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.
- Sell products by establishing contact and developing relationships with prospects; recommending solutions
- Maintains relationships with clients by providing support, information and guidance; researching and recommending new opportunities
- Contributes to team effort by accomplishing related results as needed
- Maintains and develops good relationships with customers through personal contact, meeting or via telephone, etc.
- Displays efficiency in gathering market and customer information to enable negotiations regarding variations in prices, deliveries and customers specifications
- Helps management with forthcoming products and discuss on special promotions
- Reviews own performances and aims to exceed targets.
- Customer base includes and is not limited to Architects, Engineers, Quantity Surveyors, Merchants and Plumbers
- Entering of all information and customer visits within the PIVOTAL CRM system.
- Reason for leaving: Retrenched
Key Account Manager (Sales)
Cobra Watertech (Lifestyle Design Centre)
01.2008 - 01.2012
- Calling on merchants in Johannesburg and Pretoria.
- Customer service
- Credits and debits
- Designing, ordering and organizing displays
- Time management
- Collecting and delivering stock.
- Help with ordering and maintaining a model stock on Bain D ‘Or range of sanitary Ware and Libra baths.
- Reason for leaving: Head hunted by Valsir
Specification Sales Representative
Libra (Bryanston)
01.2006 - 01.2008
- Calling on Architects, Interior Designers and Quantity Surveyors in the JHB area for orders
- Specifying of Libra bath and Twyford sanitary ware.
- Making sure the spec is secure and seeing it through until the contract has closed.
- Ordering of Twyford sanitary ware.
- Customer service and queries
- Reason for leaving: Head hunted by Cobra to come back to them
Sales Representative
Lecico (Johannesburg)
01.2004 - 01.2006
- Calling on merchants in Johannesburg and Pretoria for orders
- Customer service
- Credits and debits
- Designing and organizing displays
- Time management
- Frequent follow up calls on a weekly basis
- Collecting and delivering of stock
- Reason for leaving: Better career prospects
Sales Representative
Cobra Watertech (Krugersdorp)
01.2002 - 01.2004
- Calling on merchants in Johannesburg and Pretoria
- Customer service
- Credits and debits
- Designing and organizing displays
- Time management
- Frequent follow up calls on a weekly basis
- Collecting and delivering stock.
- Reason for Leaving: Head hunted by Lecico
Showroom Manager
Plumblink (Pretoria)
01.2001 - 01.2002
- Customer service
- Ordering of stock
- Stocktaking
- Building client relationships – Contractors and Plumbers
- Started out as picker learning product lines
- Reason for Leaving: Opportunity to get into sales rep position
Au-pair
01.1999 - 01.2000
- Reason for Leaving: Working holiday Visa ended
Store Manager
MTN Cellphone Store (Elarduspark)
01.2000
- Customer service
- Stock control
- Handling of cash
- Advising and assisting customers
- Customer queries and problem solving
- Reason for Leaving: Career growth
Education
High School -
Hendrik Verwoerd
1998
Skills
- Key Account Management
- Sales strategy and Business development
- Customer relationship management
- Sales administration and order processing
- Time management
- Performance tracking
- Product training and specification sales
- Market analysis and promotional planning
- CRM systems (SAP, SAGE, Maestro, PIVOTAL)
Languages
Afrikaans
Proficient
C2
English
Proficient
C2
Interests
- Baking
- Arts and Crafts
Accomplishments
- Drove Portfolio Expansion: Identified and capitalized on market "white spots," leading to a successful portfolio expansion that increased listed SKUs by 50% for Key accounts.
- Exceeded Sales Targets: Consistently met or exceeded Annual Operating Plan (AOP) sales and margin targets through strategic account management and targeted promotional activities.
- Enhanced Online Presence: Collaborated with E-commerce teams to optimize product portfolios on digital platforms, improving online visibility and supporting omnichannel sales growth.
- Strengthened Key Relationships: Revitalized and strengthened relationships with major accounts through regular strategic reviews and virtual meetings, improving client retention and satisfaction.
- Streamlined Order Management: Implemented efficient order processing and expediting procedures, reducing average order fulfillment time and improving internal sales administration.
Timeline
Advisor - Customer service and Key account management
Lixil Africa
04.2024 - Current
Business Development Advisor
Lixil Africa
04.2014 - 01.2024
Sales Representative
Macneil JHB
04.2013 - 04.2014
Area Sales Executive (Plumbing)
Valsir SA
01.2013 - 04.2013
Key Account Manager (Sales)
Cobra Watertech (Lifestyle Design Centre)
01.2008 - 01.2012
Specification Sales Representative
Libra (Bryanston)
01.2006 - 01.2008
Sales Representative
Lecico (Johannesburg)
01.2004 - 01.2006
Sales Representative
Cobra Watertech (Krugersdorp)
01.2002 - 01.2004
Showroom Manager
Plumblink (Pretoria)
01.2001 - 01.2002
Store Manager
MTN Cellphone Store (Elarduspark)
01.2000
Au-pair
01.1999 - 01.2000
High School -
Hendrik Verwoerd