Marco Driol
CVM And Direct Marketing
Greenside,Gauteng
Summary
Enthusiastic and innovative Direct Marketer eager to contribute to team success through hard work, attention to detail and excellent organisational skills. Clear understanding of Direct Marketing and CVM functions and training in Marketing Management. Motivated to learn, grow and excel in telecommunications and financial services industries.
Overview
8
8
years of post-secondary education
13
13
years of professional experience
Work History
Brand: Direct Marketing Manager
FNB
Johannesburg, Gauteng
11.2019 - Current
- Cultivate and manage objective working relationships with a variety of stakeholders, including internal brand and segment marketing teams, other business units, external suppliers, partners, end users, project managers and senior staff members.
- Define and develop direct marketing frameworks and processes that ensure control and governance. Guide and oversee the end to end direct marketing function and operations. Assist and provide guidance in formulation and implementation of direct marketing
strategies, objectives, policies and procedures for the business. - Reporting, measurement and monitoring of direct marketing
activities as and when required, using relevant analytical
skills to make recommendations to enhance results to relevant stakeholders. Translation of data into insights and establishing linkages from unrelated sources.
CVM Manager
WesBank
Johannesburg, Gauteng
09.2016 - 10.2019
- Provide input and support into defining business requirements for key customer value management (CVM) capability development projects, including campaign management & measurement systems, channel capabilities and integration.
- Implement CVM best practices and process within the CVM team and WesBank motor organisation.
- Responsible for channel strategy execution incl. email, USSD, App, SMS and lead extraction.
- Manage opportunities for cross-selling and / or up-selling to the existing customer base.
- Implement and manage digital marketing strategies under the CVM umbrella – digital remarketing, Google Display Networks, Google Search and SEO.
- Manage and control the FY budget for department.
- People management: team of 7 people with one being a people manager.
Digital Campaign Manager
Investec
Johannesburg, Gauteng
08.2014 - 08.2016
- Digital campaign strategy and implementation across all aspects of performance driven digital marketing.
- Digital media strategy, implementation and performance across all digital media types including premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social.
- Ability to conceptualise and enhance customer experience across the entire digital journey, with strong focus on channel attribution.
- Drive breakthrough digital marketing innovation to manage contact strategy and regulatory requirements.
Prepaid CVM Specialist
Vodacom
Johannesburg, Gauteng
08.2013 - 07.2014
- Deliver within agreed timeline, capacity, budget and quality standards for all assigned base management activities – design, run, evaluate, close.
- Set up proper activity forecasting (plan against target) across all channels on e.g. cost, run-rate, connections, inflow, outflow, workload per channel.
- To manage opportunities for cross-selling and / or up-selling to the existing customer base and formulate a direct (below-the-line) campaign strategy for new / existing products and services.
- Design and / or facilitate the content / creative for direct campaigns, ensuring the utilisation of appropriate channels and alignment with above-the-line campaigns.
- Ensure optimal targeting of customers through segmentation and information analysis and analyse and report on campaign success against pre-defined criteria. Present weekly campaign status tracker and campaign performance to the Prepaid Managing Executive.
- To manage contact strategy and regulatory requirements.
Direct Campaign Information Systems Specialist
Cell C
Johannesburg, Gauteng
07.2007 - 07.2013
- Build campaigns on campaign management tool.
- Manage system integration and campaign management toolset.
- Consult and assist with digital and social media campaigns.
- Monitor system and campaign performance of campaign management tool.
- Extract weekly and monthly report for system and campaign performance and share with relevant stakeholders.
- Coordinate and maintenance of other direct marketing channels outside of organisational toolset such as MMS with 3rd party agencies and email banners through Rocketseed.
Education
Bachelor of Commerce - Marketing Management
The Da Vinci Institute
Johannesburg 11.2018 - Current
Senior Management Leadership Programme -
Gordon Institute Of Business Science
Johannesburg 01.2009 - 12.2009
High School Diploma -
Jeppe High School For Boys
Johannesburg 01.1995 - 12.1999
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
E-mail and direct mail marketing campaigns
Direct marketing understanding
Direct Marketing marketing expertise
Campaign development
Data interpretation
Campaign management
Timeline
Brand: Direct Marketing Manager
FNB
11.2019 - Current
Bachelor of Commerce - Marketing Management
The Da Vinci Institute
11.2018 - Current
CVM Manager
WesBank
09.2016 - 10.2019
Digital Campaign Manager
Investec
08.2014 - 08.2016
Prepaid CVM Specialist
Vodacom
08.2013 - 07.2014
Senior Management Leadership Programme -
Gordon Institute Of Business Science
01.2009 - 12.2009
Direct Campaign Information Systems Specialist
Cell C
07.2007 - 07.2013
High School Diploma -
Jeppe High School For Boys
01.1995 - 12.1999