Summary
Overview
Work History
Education
Skills
References
Languages
Languages
Timeline
Generic
Marcia Barron

Marcia Barron

Creative Director
Lynnwood Ridge

Summary

Dedicated and results-driven professional with over 20 years of experience in Advertising and Marketing and more than 3 years in the Governance and Political sectors. I began my career at Sauce Advertising in Bedfordview as a junior Graphic Designer and steadily advanced, ultimately becoming Creative Director at Primedia Lifestyle in 2007. In 2010, I transitioned into entrepreneurship and launched my own design studio, which later expanded into a successful design and printing business. Through my entrepreneurial journey, I recognized the many challenges facing our country, and, driven by my passion for people, I decided to make a broader impact. I joined a political party to improve the lives of South Africans. I started as Branch Chairperson, and by 2021, I qualified as a Councillor, also serving on the Wellness Committee. In 2022, I was appointed to the Provincial Executive Committee (PEC), and in August 2022, I was honored to be appointed Chief of Staff to the party leader. I am committed to delivering high-quality work that exceeds expectations, and I believe in maintaining professionalism and consistency in all endeavors. With a proven track record of enhancing organisational efficiency, fostering collaboration, and executing strategic initiatives, I consistently support senior executives, optimize processes, and guide cross-functional teams toward achieving key objectives. With strong communications, analytical, and leadership skills, enables me to navigate complex challenges and deliver innovative solutions in fast-paced environments. My ability to quickly grasp new concepts and translate them into actionable plans, along with my keen insights into economic, political, and social trends, ensures impactful results and effective leadership.

Overview

26
26
years of professional experience
3
3
years of post-secondary education

Work History

Chief of Staff / Executive Assistant to President Herman Mashaba

ActionSA
08.2022 - Current
  • Management of Presidents' schedule, diary;
  • Facilitate Meetings, Introductions, Media Interviews and Events
  • Planning and Travel Arrangements of the President and delegates
  • Support to the President with admin and during campaign events.
  • Assisting Media Team on the ground with social media posts & approving artwork
  • Driving and Facilitating Fundraising Events.

Branch Chair and PR Councillor

City of Tshwane
11.2021 - 08.2022
  • S79 Committee: Social Development
  • Elected by Tshwane ActionSA Caucus to serve on; The Wellness Committee
  • Acting as representatives of my community.
  • Providing leadership roles in the council.
  • Acting as custodians or guardians of public finances.

Business Owner / Director

T-SHIRT SHOP Pty Ltd
01.2014 - 10.2021
  • Review financial statements, sales and activity reports
  • Prepare staff work schedules and assign specific duties Training designers and print operators.
  • Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services in budgetary limits.
  • Clients: IMR Hamburg, Broll, CRC, Trax ATM, La CocoC, Dros Hatfield, Relish Bistro, Mowana Properties, Brother in Arms (EFC), Cross Fit, Communet, Flora Export, HVAC.

Freelance Designer

EQ Design Studio
11.2010 - 12.2013
  • Management of the complete design process, from conceptualization to delivery.
  • Conceptualization, corporate identity, retail advertising, marketing strategies and execution.

Creative Director / Art Director

Primedia Lifestyle
09.2007 - 10.2010
  • Head of Studio, reporting directly to EXCO.
  • Meeting with clients, managing the execution from concept to roll out, Pitching of Concepts.
  • Approve and/or critique creative work, consistency with client's Cl guidelines.
  • Delegate, motivate teamwork, self-management and alignment with group values.
  • Clients: ACSA, Growthpoint Properties, Old Mutual, Retail Africa, Atterbury Properties.
  • Menlyn Mall, Gateway Theatre of Shopping, Menlyn Retail Park, Cavendish Square, Irene Village Mall, Riverside Mall, Jabulani Mall, The Zone @ Rosebank, The Pavillion.

Senior Graphic Designer

Northpoint Architecture
05.2005 - 08.2007
  • Working closely with fine art illustrators, 3D department, Interior Designers, Architects
  • Marketing team and fellow employees to ensure the client's briefs and deadlines are met.
  • Logos, assisting architects on finalizing floor plans, designing of high-end hard cover presentation books which are used for client presentations;
  • Conceptualizing / Brand Positioning
  • Clients: Emaar Property, Kerzer International, Goldreef City Resorts, Emaar Properties, IREA SA.

Medium Graphic Designer

Time Square
03.2004 - 04.2005
  • Working closely with the copywriter, marketing team and fellow designers to ensure the client's brief and deadlines are met.
  • Logos, packaging, business cards, stationary, brochures, point of sale, tv advert.
  • Conceptualizing, Presentations and Brand Positioning.
  • Clients: Reckitt Benckesir, Nestlé.

Junior Graphic Designer

Sauce Advertising
01.2000 - 02.2004
  • Working closely with client service, fellow designers to ensure that client deadlines are met.
  • Design and upkeep of CI's and brand artwork, logos, newsletters, business cards, stationery, brochures, point of sale, annual reports and images, Photography, Web Design
  • Clients: Airports Company South Africa, South African Airways, Transnet, Famous Brands, Wimpy, Steers.

Education

Bachelor of Arts - Creative Brand Communication

AAA School of Advertising
Johannesburg
01.2023 - 08.2025

2 Year Diploma - Graphic Design

Vaal Triangle University of Technology

Senior Certificate - Matriculation Endorsement / Exemption

Brandwag High
Benoni, GA

Skills

  • Microsoft Office: Powerpoint, Excel, Word, Outlook
  • Adobe Suite: Premier Pro, Illustrator, Photoshop, InDesign, WordPress
  • Finance: Sage Accounting, Sage One, Sage Pay
  • Print: Sillouette studio, Signcut
  • Creative brand strategy
  • Graphic design software
  • Social media management
  • Project management
  • Event planning
  • Customer communication
  • Team collaboration
  • Content creation
  • Marketing analytics
  • Ethical leadership
  • Teamwork and collaboration
  • Presentation design
  • Critical thinking
  • Report writing
  • Written communication
  • Staff management

References

  • Herman Mashaba, President, On request
  • Brendon Govender, City of Tshwane, +27 82 905 6491
  • Fransie Lötter, Character Reference, +61 427 196 865
  • Simphiwe Ndlovu, Relish Bistro (Client), +27 73 777 4797
  • Kim Muller, Time Square Advertising, +27 11 021 6891
  • Jacqueline Patrick, Northpoint Architecture, +27 11 706 8400

Languages

  • English
  • Afrikaans

Languages

Afrikaans
First Language
English
Proficient
C2

Timeline

Bachelor of Arts - Creative Brand Communication

AAA School of Advertising
01.2023 - 08.2025

Chief of Staff / Executive Assistant to President Herman Mashaba

ActionSA
08.2022 - Current

Branch Chair and PR Councillor

City of Tshwane
11.2021 - 08.2022

Business Owner / Director

T-SHIRT SHOP Pty Ltd
01.2014 - 10.2021

Freelance Designer

EQ Design Studio
11.2010 - 12.2013

Creative Director / Art Director

Primedia Lifestyle
09.2007 - 10.2010

Senior Graphic Designer

Northpoint Architecture
05.2005 - 08.2007

Medium Graphic Designer

Time Square
03.2004 - 04.2005

Junior Graphic Designer

Sauce Advertising
01.2000 - 02.2004

2 Year Diploma - Graphic Design

Vaal Triangle University of Technology

Senior Certificate - Matriculation Endorsement / Exemption

Brandwag High
Marcia BarronCreative Director