Dedicated and results-driven professional with over 20 years of experience in Advertising and Marketing and more than 3 years in the Governance and Political sectors. I began my career at Sauce Advertising in Bedfordview as a junior Graphic Designer and steadily advanced, ultimately becoming Creative Director at Primedia Lifestyle in 2007. In 2010, I transitioned into entrepreneurship and launched my own design studio, which later expanded into a successful design and printing business. Through my entrepreneurial journey, I recognized the many challenges facing our country, and, driven by my passion for people, I decided to make a broader impact. I joined a political party to improve the lives of South Africans. I started as Branch Chairperson, and by 2021, I qualified as a Councillor, also serving on the Wellness Committee. In 2022, I was appointed to the Provincial Executive Committee (PEC), and in August 2022, I was honored to be appointed Chief of Staff to the party leader. I am committed to delivering high-quality work that exceeds expectations, and I believe in maintaining professionalism and consistency in all endeavors. With a proven track record of enhancing organisational efficiency, fostering collaboration, and executing strategic initiatives, I consistently support senior executives, optimize processes, and guide cross-functional teams toward achieving key objectives. With strong communications, analytical, and leadership skills, enables me to navigate complex challenges and deliver innovative solutions in fast-paced environments. My ability to quickly grasp new concepts and translate them into actionable plans, along with my keen insights into economic, political, and social trends, ensures impactful results and effective leadership.