MARC ANTOINE
Cape Town
Summary
Accomplished Sales and Marketing Manager offering high performance leading development and implementation of superior sales strategy with out-the-box thinking. Proven track record of identifying and creating profitable business opportunities, qualifying genuine prospects and cultivating solid partnerships. Demonstrated expertise in team leadership and development. In my personal time im a passionate outdoorsman who enjoys the open trail and spirited adventure.
Overview
12
12
years of professional experience
Work History
Sales and Marketing Manager
Mossop Leather, Western Cape
Wellington, Western Cape
10.2019 - Current
- Built a strong brand awareness campaign through conferences and speaking engagements, and social media leading to a 30% increase in inbound leads year-over-year
- Directed a team 6 paid contractors across social media, web design, digital marketing, branding and point of sale
- Developed a comprehensive paid acquisition strategy across Google,
- Facebook, Youtube and industry newsletters, resulting in new leads that generated R50 million in revenue in 2020/21
- Directed the launch of a campaign for a new article, resulting in revenue of
- R20 million within the first season
- Created a holistic paid acquisition strategy, leading to a +100% ROI for every rand spent
- Crafted and launched a successful website and online ordering system, boosting online site visitation and to-go sales from a zero base during the
- COVID-19 pandemic, to a sub-business worth 5 million in total revenue
- Took the lead on our sustainability project "Our Leatherprint", which aims to educate the public on responsible production of leather, which has led to clarity misconception around the industry, which garners trust in the leather goods industry. Raised sponsorship for the initiative worth 1 million rands.
- Exceeded sales targets between 8-10% incrementally since 2019
- Built out a culture of robust data collection which was presented to exco members on a month-to-month basis
- The report looks at the sales success and market penetration against the capital investment spent.
- Directed branding, sales enablement and PR strategies to support the implementation of comprehensive marketing strategies.
- Directed and coordinated products, services and sales activities.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Brand Manager
Bronx Man, Bolton Footwear, Cape Town
Cape Town
04.2016 - 09.2019
- Created a company's first holistic ROI strategy, which monitored the performance of various assets at our disposal
- The strategy yielded improved results within the first year and led to improvement in employee performance.
- I monitored costs, competition, and trends, adjusting sales prices to maintain a 30% GP margin.
- Established the launch of a campaign for a new product, resulting in revenue of R40 million in 2017
- The campaign saw us exceed sales for the brand's targets by 36% for the entire year of 2017/2018/2019
- Cultivated relationships with potential customers, identified needs and goals, and provided follow-up assistance, gaining a solid footwear network within the South African market.
- Landed a new customer with over 50 stores while improving customer retention
- Analysed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
Director
Marc Lailvaux Agencies
Johannesburg
05.2011 - 03.2016
- Projected earnings, balanced budgets, and maintained a profitable business for all 4+ years of operation
- Established contracts with 10+ vendors, securing wholesale footwear 20- 60% below market value
- Serviced and communicated with over 500+ customers
- Collaborated with Vendors to prioritize sales of high margin inventory, resulting in a yearly gross margin improvement of 5%
- Worked with potential customers to understand their needs in order to effectively drive direct sales.
Education
Bachelor of Social Science - Labor and Industrial Relations
Rhodes University
Grahamstown, Eastern Cape 01.2011
Skills
- Sales
- Microsoft Office
- Presenting Reporting
- Shopify e-commerce
- Bill of materials
- Costings
- Strategic thinker
- Campaign Management
- Upselling Expertise
- Market Trends Understanding
- Managed Budgets
- Storytelling
- Copy Writing
- Market Analytics
- Budgeting ROI
- Project Management
- Problem Investigations
- Customer Service
- Footwear knowledge
- Raw material understanding
Languages
English
First Language
Afrikaans
Intermediate
B1
Accomplishments
- Developed and grew an export market.
- Build our website, and complete online shop. In the process, we are creating an additional sales avenue.
- Raised a million rand in sponsorship for our ESG program "Our Leatherprint."
- Led team to achieve a 50% reduction in age stock, earning recognition from upper management and financial reward.
Websites
Timeline
Sales and Marketing Manager
Mossop Leather, Western Cape
10.2019 - Current
Brand Manager
Bronx Man, Bolton Footwear, Cape Town
04.2016 - 09.2019
Director
Marc Lailvaux Agencies
05.2011 - 03.2016
Bachelor of Social Science - Labor and Industrial Relations
Rhodes University
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