With a robust 16-year tenure in Angola's fast-moving consumer goods (FMCG) sector, I stand as a fervent and results-driven leader dedicated to enriching consumer experiences, uplifting communities, and maximizing stakeholder value. At the helm of National Distillers' marketing division, I mastermind and implement comprehensive marketing strategies for an eclectic array of wine and spirits brands, including industry giants like Bacardi & Martini and Remy Cointreau, among others. My expertise spans across vital areas such as marketing and brand management, trade marketing, marketing communications, business development, and international trade.
My strategic approach has consistently delivered increased brand visibility, market penetration, and financial gains, alongside the successful introduction of private labels and the expansion of product categories. As the visionary founder and CEO of Noboru Brands, I am at the forefront of shaping a significant footprint in the pan-African consumer landscape, with a focus on nutrition, family prosperity, and the cultivation of African brands that bolster community wealth, sustainability, and resilience.
