Mamorena Chaane
Senior Event Manager
Johannesburg
Summary
Dynamic executive leader with over 15 years of experience transforming organizations through strategic marketing initiatives and high-impact event management across Africa. Proven track record in driving growth through C-suite collaboration, market expansion, and revenue optimization strategies, consistently achieving multi-million Rand revenue streams. Expertise in cultivating strategic partnerships and leading cross-functional teams across diverse markets, complemented by a strong ability to implement innovative solutions that enhance operational efficiency and reduce costs. Recognized for exceptional stakeholder management at the board level, brand portfolio development, and adept navigation of complex cross-cultural business environments.
Overview
17
17
years of professional experience
Work History
Senior Events Manager
54 COLLECTIVE
07.2024 - 12.2025
- Purpose: To Lead Pan-African events expansion and operational excellence across Egypt, Kenya, and Nigeria, driving revenue growth through high-impact corporate events.
- Successfully delivered events across Africa (Egypt, Kenya, Nigeria) with attendance ranging from 100-2,000+ delegates.
- Reduced event costs by 15-20% through strategic vendor negotiations.
- Maintained 95%+ client satisfaction rate, leading to 35% increase in repeat business.
- Secured sponsorships worth R9.5M+, significantly increasing brand visibility.
- Streamlined event planning processes, reducing turnaround time by 25%.
Senior Project Manager
TsaRona Investment
01.2020 - 01.2023
- Purpose: Strategically enable organizational transformation and employee engagement enhancement through strategic change management across all business units.
- Improved employee satisfaction scores by 95% through strategic change management initiatives
- Achieved 90% improvement in leadership alignment through development of integrated communication framework
- Generated 32% efficiency improvement through implementation of automated workflow systems
- Reduced operational costs by R2.5M through process optimization and resource alignment
- Led cross-functional team of 15 members delivering 5 major transformation projects on time and under budget
Senior Events Manager
RUSCO Events Management
08.2017 - 10.2019
- Purpose: To drive brand elevation and market positioning through strategic experience design and consumer engagement optimization.
- Analysed brand positioning and consumer insights to drive market growth
- Created lasting consumer impressions that improved product sales and market share
- Established performance specifications and pricing parameters
- Developed innovative growth strategies and marketing campaigns
- Measured and reported on campaign performance against business goals
Group Events Manager
Netpartnering
01.2014 - 06.2017
- Purpose: To manage and oversee multi-market events strategy and execution across African territories, ensuring business growth and brand visibility enhancement.
- Highlights
- Managed end-to-end events strategies and creative concepts across multiple African markets
- Led cross-functional teams, providing leadership and direction for complex projects
- Delivered 40% growth in event attendance and audience engagement
- Achieved 35% increase in event-driven revenue through strategic planning, exceeding targets by R12M.
- Managed comprehensive event budgets and supplier relationships across multiple countries
- Reduced event operational costs by 25% through strategic supplier negotiations
- Increased sponsor retention rate to 85% through enhanced value proposition
- Successfully executed events across Botswana, Kenya, Nigeria, and Zambia.
- Successfully executed 100+ events with average satisfaction score of 92%
Account Manager
MC Saatchi Abel
11.2011 - 12.2013
- Purpose: Strategic portfolio management of R10M accounts, driving integrated marketing solutions and revenue growth across Beauty, Seasons, and Denim categories.
- Highlights
- Managed R10 million portfolios across Beauty, Seasons, and Denim categories
- Increased advertising effectiveness by 20% through data-driven campaign optimizations
- Developed and executed multi-channel advertising strategies
- Established and nurtured key client relationships
- Managed, reviewed, and delivered print, digital, television, and radio advertisement projects
- Recruited and trained new account executives
Events Manager (Contractor)
Verve Marketing & Communication
01.2009 - 01.2011
- Purpose: Event strategy specialist focused on delivering high-impact corporate events and marketing initiatives to drive client success.
- Managed full lifecycle of corporate events and marketing initiatives
- Developed and executed event strategies aligned with client objectives
- Coordinated with vendors and suppliers to ensure successful event delivery
- Maintained strict budget control and timeline management
- Built strong relationships with clients and stakeholder
Education
Management Advancement Programme (MAP) -
WITS BUSINESS SCHOOL
01.2018
Certificate in Executive Management - undefined
LA VERNE UNIVERSITY OF CALIFORNIA
01.2018
BA Honours - Brand Leadership
VEGA SCHOOL OF BRANDING
01.2013
BA - Corporate Communications
UNIVERSITY OF JOHANNESBURG
01.2012
Skills
- Event Management
- Social Media Management
- Budget Management
- Project Management Tools
- Marketing Analytics Tools
- Excellent communication & Interpersonal skills
- Complex Problem solving
- Stakeholder Management
- Creative development and execution
Core Competencies
- Go-to-Market Strategy & Execution - market penetration, revenue growth, and competitive positioning
- Strategic Marketing Leadership - brand portfolio management and digital transformation
- Cross-Cultural Business Expansion - multi-market growth and stakeholder engagement across Africa
- Change Management & Business Transformation - organizational development and culture change
- Strategic Partnership Development - C-suite engagement and alliance building
- Revenue Growth & Commercial Strategy - portfolio optimization and value creation
- Client Relationship Management - enterprise accounts and strategic client retention
- Operational Excellence - process optimization and resource management
- Business Innovation & Digital Strategy - market disruption and digital solutions
- Strategic Project Portfolio Management - complex initiatives and cross-functional leadership
Timeline
Senior Events Manager
54 COLLECTIVE
07.2024 - 12.2025
Senior Project Manager
TsaRona Investment
01.2020 - 01.2023
Senior Events Manager
RUSCO Events Management
08.2017 - 10.2019
Group Events Manager
Netpartnering
01.2014 - 06.2017
Account Manager
MC Saatchi Abel
11.2011 - 12.2013
Events Manager (Contractor)
Verve Marketing & Communication
01.2009 - 01.2011
Certificate in Executive Management - undefined
LA VERNE UNIVERSITY OF CALIFORNIA
BA Honours - Brand Leadership
VEGA SCHOOL OF BRANDING
BA - Corporate Communications
UNIVERSITY OF JOHANNESBURG
Management Advancement Programme (MAP) -
WITS BUSINESS SCHOOL