Mamahlatse Marokane

• Lead strategic PR campaigns for clients, aligning messaging with organisational goals, reputation priorities, and stakeholder engagement objectives.
• Provide senior-level strategic counsel to clients on narrative positioning, media engagement, and executive visibility.
• Develop and execute integrated communications strategies to strengthen brand awareness, thought leadership, and audience engagement.
• Build and maintain strong relationships with journalists.
• Oversee end-to-end content development across media and digital platforms, including articles and social content.
• Analyse campaign performance and LinkedIn analytics to track engagement, visibility, and audience growth, providing actionable insights to clients.
• Align PR campaigns with broader business objectives to ensure measurable impact and long-term brand positioning.
• Provide executive personal branding coaching to support leadership visibility and reputation management.
• Monitor news cycles, social trends, and platform changes to identify proactive storytelling opportunities and maintain strong media relevance.

PR Accounts Handled:

• ColleN Mashawana Foundation
• GrowSpace
• UNISA Enterprise

Reason for leaving: Contract ending March 2026

• Managed multi-account teams delivering integrated PR campaigns across media, digital, and influencer channels.
• Led business development: pitched for Nedbank, Minor Hotels (won), Wesbank (won). Cross-sold additional services such as LinkedIn management for IPASA and influencer/media trips for Minor Hotels across Zambia, Mozambique, and Zimbabwe.
• Oversaw campaign planning, budgets, timelines, and resource allocation to ensure profitability.
• Direct executive positioning, thought leadership, and media relations across tier-one publications.
• Integrated cross-functional teams (creative, digital, design, events) for campaign delivery.
• Prepared contact reports, status documents, and ensured timesheet submissions.
• Monitored news and trends daily to identify content opportunities.

PR Accounts Handled:

• Malan Scholes Attorneys
• Cathay Pacific Airlines
• IPASA(Innovative Pharmaceutical Association South Africa)
• EGroup

Reason for leaving: Contract lapsed

• Managed multiple national accounts, leading teams to deliver high-impact PR strategies and measurable outcomes.
• Business development & upselling: implemented media trips for Standard Bank interprovincial activities for first-hand coverage.
• Collaborated with cross-functional teams for major clients (Standard Bank, Sasol, MTN).
• Monitored news daily, identifying media opportunities and emerging trends.
• Prepared contact reports and status documents after client meetings; ensured monthly timesheets and operational tracking.
• Mentored junior staff and drove team accountability.

PR Accounts Handled:

• Sasol SA
• MTN
• Standard Bank

Reason for leaving: Retrenched (Company closed down)

• Managed launch programs, news events, and media briefings.
• Developed social impact communications, stakeholder-sensitive messaging, and community-focused campaigns.
• Drafted press releases, articles, thought leadership pieces, and crisis management strategies.
• Monitored media and generated opportunities for client storytelling.
• Drafting communication, reputation management and crisis management strategies and documents.

PR Accounts Handled:

• Anglo American

Reason for leaving: New opportunity (Working for ideal client Standard Bank at The Grind)

• Managed digital communications and social media content for one of South Africa’s leading vehicle finance brands.
• Developed content aligned with automotive industry campaigns and brand positioning.
• Supported thought leadership and digital engagement around vehicle ownership and mobility trends.

Accounts Handled:

• Wesbank

Reason for leaving: Contract lapsed

• Managing a portfolio of clients’ PR accounts.
• Providing strategic counsel to clients to aid their PR and wider marketing campaigns.
• Building relations with existing and new clients.
• Building relationships with key media contacts.
• Liaising with clients regarding press campaigns, creative projects, and PR solutions.

PR Accounts Handled:

• Ntyiso Consulting
• Airport Company South Africa (ACSA)
• SKX

Reason for leaving: Contract lapsed

• Strong writing and editing skills (attention-grabbing media materials, client correspondence, reporting documents, points-of-view strategy documents, agency and client blog posts and other integrated marketing materials).
• Develop public relations strategies, social media and marketing plans.
• Establish strong relationships with knowledge of relevant media.
• Generate awareness of the client’s products, services, thought leadership, or activities.
• Manage multiple accounts simultaneously.

PR Accounts Handled:

• Masana petroleum
• Earthbody
• IAS
• SCOPEN

Reason for leaving: New Opportunity

• Working as part of an account team to develop client proposals and implement the PR activity.
• Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients.
• Preparing regular client reports and attending client meetings.
• Researching, writing and distributing press releases to targeted media.
• Promoting news stories and features to the media is known as 'selling in'.
• Event management, including press conferences and promotional events.
• Assisting with the production of client publications, such as in-house magazines.
• Undertaking research for new business proposals and presenting to potential new clients.

PR Accounts Handled:

• The Walt Disney Company Africa (All 3 Channels on DStv)
• The Smile Foundation
• ABSA

Reason for leaving: Company closed down(Owner migrated)