Malixole Jekwa
Trade Marketing Representative
Port Elizabeth
Summary
I am results driven FMCG sales personnel with 20+ years of experience growing brand distribution and volume across formal and independent trade in the Eastern & Western Cape. Specialist in route to market execution, key account management, turning underperforming territories into top performers. Managed 200+ retail accounts for British American Tobacco, consistently exceeding volume and distribution KPI's. Strong trade relationships from spaza shops to Shoprite buyers across the universe.
Overview
21
21
years of professional experience
1
1
Language
Work History
Trade Marketing Representative
British American Tobacco of SA
02.2017 - 12.2025
- Drove distribution and volume targets across 180+ formal and informal outlets across Port Elizabeth.
- Achieved 118% of annual volume target in 2024.
- Built high trust relationships with wholesalers, key accounts branded forecourts securing prime shelf space vs opposition.
- Implemented brand and trade programs that increased Velo brand share by +5% in territory.
- Led team of 6 outsourced merchandisers to execute planograms, lifting customer engagement scores.
Sales Representative
British American Tobacco of S.A
10.2012 - 02.2017
- Serviced 150+ outlets on weekly cycle, communicating rrsp and ensuring 100% price compliant.
- Launched new display concept adopted nationally.
- Reduced stock write offs through FIFO management.
- Conduct store furniture audits
Foods Department Manager
Woolworths (Pty) LTD
03.2010 - 09.2012
- Manage stock levels;
- Achieve sales targets;
- Ensure shop keeping disciplines;
- Ensure availability of merchandise across all assigned depts;
- Provide exceptional customer service;
- Manage and develop people.
- Successfully completed the Woolworths Management training programme.
- Departments that were covered successfully during training with Woolworths.
- Operations Department
- Business Calculations
- Financial services
- Supervisory training
- Team Leadership
- Merchanting/ merchandising
- Industrial Relations
- Ethics in the workplace Personal Leadership
- Employee types and benefits (HR)
Sales Manager
Shoprite Checkers (Pty) Ltd
01.2007 - 03.2010
- Meeting sales budgets
- Staff grievances and manage disciplinary processes
- Stock ordering
- Manage staff and merchandisers
- Responsible for staff trainings
- Merchandising of stock
- Manage Plano grams and layouts
- Plan and implement promotions
- Control stores' loss
- Opening and closing of the store
- Oversees store's assets
Admin Manager
Shoprite Checkers (Pty) Ltd
08.2005 - 12.2006
- Cash and banking processes
- Controlling stores' expenses
- Compiling stores' budgets
- Prep and conduct stock taking
- Maintain stores admin processes
- OHSA processes of the store
- Maintaining customer services
- Opening and closing of the store
Trainee Manager
Shoprite Checkers (Pty) Ltd
08.2004 - 07.2005
- Completed management training
Education
ND. Retail Business Management - Management
Cape Peninsula Univ of Technology
Cape Town01-2003
Grade 12 - Matric
Kulani Commercial High School
East London01-1999
Skills
Territory management
Trade marketing execution
Merchandising & Planograms
Team leadership
Customer relationship management
Relationship building
Communication and presentation
Timeline
Trade Marketing Representative
British American Tobacco of SA
02.2017 - 12.2025
Sales Representative
British American Tobacco of S.A
10.2012 - 02.2017
Foods Department Manager
Woolworths (Pty) LTD
03.2010 - 09.2012
Sales Manager
Shoprite Checkers (Pty) Ltd
01.2007 - 03.2010
Admin Manager
Shoprite Checkers (Pty) Ltd
08.2005 - 12.2006
Trainee Manager
Shoprite Checkers (Pty) Ltd
08.2004 - 07.2005
ND. Retail Business Management - Management
Cape Peninsula Univ of Technology
Grade 12 - Matric
Kulani Commercial High School
Driving licence:
Code B
references
- Clint Allie, Territory Sales Manager EC, BATSA, 0834742827
- Ntsika Magobiyane, Territory Sales Manager WC, BATSA, 0835646047
- Ryno Fortune, Key Account Executive, BATSA, 0835761751