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Strategic Leadership: Founded and established the business, setting its vision, mission, and strategic growth objectives in the tourism and travel industry.
Operations Management: Oversaw day-to-day operations, including reservations, itinerary planning, logistics coordination, and customer service delivery.
Product Development: Designed and launched unique travel and tourism packages for both domestic and international markets, incorporating cultural, historical, and experiential elements.
Financial Management: Managed budgeting, pricing strategies, cost control, and revenue forecasting to ensure profitability and sustainable growth.
Sales & Marketing: Developed and executed marketing campaigns across digital and traditional channels, leveraging social media, SEO, and tourism partnerships to boost brand visibility.
Stakeholder Engagement: Built and maintained strong relationships with hotels, airlines, tour operators, event organisers, and government tourism bodies.
Team Leadership: Recruited, trained, and led a multi-skilled team, fostering a high-performance and customer-centric culture.
Customer Experience Management: Ensured exceptional client satisfaction by handling escalations, resolving issues, and personalising services.
Brand Growth & Recognition: Acted as the face of the business at tourism expos, networking events, and media appearances to promote Soweto as a tourism destination.
Innovation: Introduced new tourism experiences, such as themed tours and partnerships with local communities, to enhance product offerings and social impact.If you want, I can now rewrite this in the same results-focused, CV-friendly achievement style as your Cellphone Banking role so it’s impact-driven and recruiter-ready.
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Do the same for Store Manager

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Here’s the expanded job responsibilities for your Store Manager – Hard Rock Shop Soweto role:Store Manager – Hard Rock Shop Soweto
(Jan 2025 – Jun 2025)Key Responsibilities:
Operational Leadership: Managed daily store operations in line with Hard Rock International standards, ensuring an exceptional customer experience and smooth retail performance.
Sales & Revenue Growth: Developed and implemented sales strategies, in-store promotions, and tourism-driven marketing initiatives to boost foot traffic and maximise sales.
Team Management: Supervised, trained, and motivated store staff to deliver high service standards, manage workloads effectively, and achieve individual and team targets.
Merchandising & Inventory Control: Oversaw stock ordering, replenishment, and display layouts, ensuring products were presented in line with global branding guidelines.
Customer Engagement: Acted as a brand ambassador, promoting the Hard Rock identity while connecting with local and international tourists.
Financial Administration: Managed budgets, monitored daily cash flow, handled supplier payments, and ensured accurate financial reporting.
Tourism Partnerships: Built collaborative relationships with local tourism operators, hotels, and cultural institutions to drive store visibility on Vilakazi Street.
Compliance & Standards: Ensured store operations adhered to health, safety, and labour regulations, as well as company policies and procedures.
Event Coordination: Organised and hosted in-store events and promotional activities to create memorable customer experiences and strengthen brand loyalty.

Operational Leadership: Managed daily store operations in line with Hard Rock International standards, ensuring an exceptional customer experience and smooth retail performance.

Sales & Revenue Growth: Developed and implemented sales strategies, in-store promotions, and tourism-driven marketing initiatives to boost foot traffic and maximise sales.

Team Management: Supervised, trained, and motivated store staff to deliver high service standards, manage workloads effectively, and achieve individual and team targets.

Merchandising & Inventory Control: Oversaw stock ordering, replenishment, and display layouts, ensuring products were presented in line with global branding guidelines.

Customer Engagement: Acted as a brand ambassador, promoting the Hard Rock identity while connecting with local and international tourists.

Financial Administration: Managed budgets, monitored daily cash flow, handled supplier payments, and ensured accurate financial reporting.

Tourism Partnerships: Built collaborative relationships with local tourism operators, hotels, and cultural institutions to drive store visibility on Vilakazi Street.

Compliance & Standards: Ensured store operations adhered to health, safety, and labour regulations, as well as company policies and procedures.

Event Coordination: Organised and hosted in-store events and promotional activities to create memorable customer experiences and strengthen brand loyalty.

Executive Support: Provided high-level administrative and operational support to the CEO, managing schedules, correspondence, meeting preparation, and travel arrangements.

Office Administration: Oversaw day-to-day running of the head office, including maintenance, stationery supply management, office revamps, rentals, and supplier contracts.

Financial Oversight: Managed budgeting, cost control, pricing for vehicle models, salary administration, and supplier payments.

Staff Leadership: Directed staff recruitment, onboarding, training, and dispute resolution, ensuring alignment with company goals and service standards.

Tour Operations Management: Coordinated nationwide tour schedules, vehicle allocations, driver management, and client itinerary planning.

Marketing & Partnerships: Developed and executed marketing campaigns, managed social media content, and secured tourism partnerships to boost brand visibility.

Event & Exhibition Representation: Represented the company at tourism exhibitions, networking functions, and media events, acting as a brand ambassador.

Supplier & Stakeholder Relations: Negotiated and maintained strong relationships with key suppliers, tourism boards, and industry partners.

Process Improvement: Streamlined administrative workflows, improving operational efficiency and cost-effectiveness across departments.

Customer Support: Managed high volumes of inbound and outbound calls, assisting clients with cellphone banking and e-wallet queries, transactions, and technical troubleshooting.

Transaction Processing: Facilitated sending, receiving, and reversing e-wallet payments, ensuring transactions were processed accurately and in compliance with banking policies.

Technical Assistance: Guided customers through USSD navigation, mobile app usage, and SIM-related issues to ensure uninterrupted access to services.

Fraud Prevention: Verified customer identity in line with KYC (Know Your Customer) requirements and flagged suspicious transactions for investigation.

Sales & Cross-Selling: Identified opportunities to promote additional banking products and services during client interactions, contributing to revenue growth.

Complaint Resolution: Investigated and resolved customer concerns within agreed service-level timeframes, ensuring positive client experiences.

Record Keeping: Accurately documented all customer interactions and actions taken in the CRM system to maintain service history and improve follow-up efficiency.

Compliance: Adhered to internal procedures, FICA regulations, and security protocols to safeguard customer data and maintain operational integrity.

Loan Application Verification: Reviewed and validated all incoming unsecured loan applications to ensure accuracy, completeness, and compliance with internal lending policies and regulatory requirements.

Fraud Detection & Prevention: Conducted thorough checks on client information to identify fraudulent documentation, inconsistencies, and high-risk applications before approval.

Data Accuracy & Correction: Updated and corrected errors in customer details, financial records, and supporting documents to maintain integrity in loan processing.

Credit Assessment Support: Liaised with credit analysts to ensure applicants met minimum credit criteria before final loan decisioning.

Customer Communication: Contacted clients to request missing or additional documentation required for loan processing, ensuring minimal delays.

Process Efficiency: Ensured loan applications were validated and escalated for payout within set turnaround times to meet service-level agreements.

Compliance: Followed the bank’s standard operating procedures and adhered to FICA (Financial Intelligence Centre Act) requirements to mitigate compliance risks.

Client Support & Query Resolution: Handled high volumes of complex foreign payment queries from retail and corporate clients, ensuring accurate, timely, and compliant resolutions.

Transaction Processing Oversight: Monitored, tracked, and reconciled international transactions, liaising with correspondent banks and internal departments to ensure smooth processing.

Quality Assurance: Performed detailed quality checks on processed transactions and related documentation to ensure compliance with banking regulations, SWIFT standards, and internal policies.

Regulatory Compliance: Ensured all transactions adhered to SARB exchange control regulations, anti-money laundering laws, and internal risk management procedures.

Fraud Detection: Investigated and escalated suspicious activity or irregularities in payment instructions to mitigate financial and reputational risk.

Client Relationship Management: Built strong client relationships by providing expert advice on foreign payment processes, exchange control requirements, and international banking best practices.

Training & Mentorship: Coached and mentored junior staff on transaction handling, customer service best practices, and compliance requirements.

Stakeholder Coordination: Acted as liaison between clients, operations, and compliance teams to resolve escalated cases and improve operational workflows.

• Handled inbound and outbound calls for new home loan applications, liaised with attorneys, and provided client quotations.

• Processed deposits, withdrawals, account enquiries, and till balancing.

• Promoted products in retail and hospitality venues, managed stock counts, and generated sales.