Malebusa Sebatane

I coach and mentor entrepreneurs, leaders, professionals and academics and provide consulting services.

• Start ups
• Self discovery
• Transitioning
• Personal branding
• Facilitation
• Business Strategy
• Marketing & communications strategy
• Change management
• Reputation Management
• Conflict management
• On-boarding support

I was responsible for the marketing and communications function of Zutari Africa and Middle East.

• Leading the development and delivery of creative brand and marketing strategies to elevate the Company’s brand, reputation and influence in relevant markets in alignment to the overall business strategy.
   Working closely with business development teams, identifying market trends and opportunities.
   Leading and coaching the brand and marketing team to operation excellence, ensuring continuous development of digital marketing capabilities through innovation and flexibility towards new and changing markets.
   Brand champion and gatekeeper ensuring strict adherence to the Company’s CI.
   Developing external relationships and partnerships that will advance the Company’s position in the market.
   Stakeholder communication and engagement.
   Developing and executing media and social media strategies that will support the Company’s market strategy.
   Convert storytelling into powerful media campaigns
• Established thought leadership positioning within the industry through well-crafted content creation and distribution strategies.
• Enhanced brand visibility by developing and implementing comprehensive marketing communication strategies.

I headed up the team that transformed the Concor Technicrete and Ocon brands to Murray & Roberts Building Products and in later years back to individual brands Technicrete and Ocon Brick. Rocla was acquired and added as the third brand under my portfolio.

Being custodian of 3 brands, I ensured strict adherence to the group’s corporate identity.
 Devised and implemented marketing and communication strategies and putting together annual budgets.
 Responsible for conducting market surveys.
 Managing relationships with external agencies.
 Branding and signage at 20 sites nationwide and marketing collateral (brochures, corporate profiles, DVDs, corporate clothing, product library etc).
 Managed the groups digital platforms (LinkedIn, Facebook, YouTube, Websites, and Intranets),
 Responsible for all advertising (BTL, ATL TTL)
 Managed all communication campaigns,
 Corporate communication and from the desk of the CEO
 Executed all events and exhibitions
 Staff management and mentoring.
 Execution of Corporate Social Responsibility Projects

I did free lance writing work and strategic consulting to various clients to enhance brand exposure and maintaining relevance to different customers and stakeholders throughout South Africa.

At the core of my duties was to conceptualise and develop marketing strategies for the group and execute all corporate communication projects.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Increased brand awareness by developing and implementing strategic marketing campaigns.

I was responsible for rebranding the medical scheme to ensure a clear distinction from SAMWU the union of 150 000 membership. The aim was to attract as many municipal workers as possible to join the scheme. My mandate was to devise and implement the schemes marketing and communication strategy, product design, marketing intelligence, member inductions /recruitment, conducting product presentations, HR/Broker/Shop stewards training and compiling member statistics reports.

• Increased brand awareness by developing and executing strategic marketing campaigns.
• Led team of marketing and sales professionals, providing guidance on best practices and fostering an environment of continuous improvement.
• Implemented traditional an data-driven approaches optimize marketing campaigns, improving overall performance metrics.

Liaising with stakeholders to assess their communication requirements and advising them of possible solutions.

Coordinating the execution of marketing and communication plans in support of MHG’s strategies
 Writing and editing articles for the external newsletter
 Ensuring MHG’s corporate identity is applied correctly and effectively on all communication material and advertorials
 Liaising with customers external agencies

Keeping the Open Plan brand in the forefront of all intermediaries. Ensuring sales-focused development and management of regional intermediaries in the Western and Eastern Cape through training and support. Gathering marketing intelligence, competition analysis and awareness.

• Planned and executed events and marketing programs to increase qualified leads.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Conducted training for intermediaries and provided support.
• Conducted competition analysis and took appropriate actions.

Provided expert guidance on industry best practices to help clients achieve their business objectives.

 Selling the scheme to individuals and employer groups
 Employer group help desk sessions
 Product training and year end reviews
 Acted as a conduit between Old Mutual Healthcare and Employer groups