Makwete Brenda Sekgota
Digital Communications Strategist
Silverton
Summary
Digital communications professional with proven track record in developing and executing effective online strategies. Skilled in content creation, social media management, and digital marketing. Known for strong team collaboration and adaptability. Adept at driving engagement and achieving measurable results.
Overview
9
9
years of professional experience
15
15
years of post-secondary education
Work History
HR Clerk
Thulasmanga Trading Enterprise cc
10.2021 - Current
- Coordinate full recruitment process in a timeous and effective manner, meeting customers requests while adhering to labour request
- Booking medicals (periodic, initial and exits)
- Process the approved labour request and publish the advertisement online.
- Screen all applications received online in accordance with the minimum requirements of the posts.
- Draft shortlisting summary to confirm shortlist and submit to HR Practitioner, Recruitment Compensation and Benefits for approval
- Schedule interviews by arranging venue, candidates, interview panel and interview files.
- Arrange relevant assessments where necessary.
- Perform criminal, credit and qualifications verification for all candidates interviewed
- Engage new employees and ensure all documents are completed
- Provide monthly recruitment progress reports to supervisor/manager and line manager
- Offer immediate counseling to employees' and seek solutions
Social Media Officer
Kalawa Jazmee Records
10.2020 - 10.2023
- Management of Kalawa Jazmee's online platforms in accordance with the content moderation policy
- Assume responsibility for creating daily social media content that aligns with organizational objectives
- Monitor and measure the success of social media engagement
- Provide monthly, quarterly and annual reports on quantitative and qualitative data, documenting learning experiences
- Keep abreast of social media trends
- Review and report on the effectiveness of the channels and explore new initiatives
- Produce written content that initiates, public engagements and discussions about Kalawa Jazmee new music and artist related news
- Develop infographics and other multi-media to be used on the social media platforms (Instagram, Facebook, Twitter and Tik Tok)
- Together with directors and key artists create social media strategy for the organization and its/activities/campaigns
- Identify useful resources to enhance Kalawa Jazmee's social media profile
- Plan and execute digital marketing, SEO, social media and advertising campaigns
- Manage online advertising on Facebook and Google, using Google Adwords and Google analytics
- Manage and report performance of digital marketing campaigns and assess return on investment
- Develop Social Media Campaigns for upcoming releases (Album/Single/EP)
- Community Management of all social media platforms
- Draft and finalize Press Statements, Media Releases, Album Statements etc
- Manage inhouse PR for all artists signed to the label
- Manage all needs of the Season 17/16/18 Idols South Africa Contestant
- Management of Digital Music Platforms such as Spotify, Apple Music, deezer etc to ensure that music released by Kalawa Jazmee Artist gets proper traction
Digital Communications officer
Chiefton - Facilities and Assets Management
09.2021 - 09.2023
- Create and Implement, and manage comprehensive social media strategies for Capricorn District Municipality
- Research into new and alternative ways to leverage social media activities and experiment with these
- Monitor trends in social media, social media tools, applications and channels and apply that research
- Measure and report on the impact of social media on the overall marketing efforts
- Blogging, content generation, engagements, social networking for community meetings
- Created strategic plans to achieve engagement and conversions across social media platforms and digital ads
- Measure and report on digital marketing campaign performance, gained insights and compared results against goals identify strengths and weakness
- Evaluate and enhanced content of online pages, blog posts and social media platforms
- Manage social media accounts by composing content, engaging with followers in comments, monitoring activities and researching trends
- Maintaining and updating Capricorn District Municipality existing stakeholder database
- Increasing the stakeholder database through innovative means
- Continuously work through the existing data to ensure its up-to-date
- Provide Input on SMS and advert texts
- Distribution of SMS's and bulk email for all community meetings and educational smart meter information
- Respond to queries from external stakeholders
- Writing and compilation of internal and external newsletters for Capricorn District Municipality
- Develop and design municipal newsletters and other promotional direct mail items for the smart metering project
- Analyze residents within Capricorn District Municipality, their behaviors in order to properly communicate the smart metering project
Communications Officer
The Roadshow Company
02.2018 - 11.2019
- Company Overview: Contracting for Polokwane Municipality under Reaga Polokwane Campaign
- Monitoring media platforms to identify opportunities to communicate with the targeted audience and or opportunity to respond to any negative media statements by:
- Collating and summering press coverage for Polokwane Municipality's attention
- Scan newspaper, electronic media, television and radio for news ad or items about Polokwane Municipality projects
- Assist in the creation of a media article archives that are related to Polokwane Municipality smart metering project
- Coordinate the distribution of all communications internally and externally
- Identify communication opportunities and appropriate communication platforms to communicate with the internal and external stakeholders
- Assemble press kits
- Ensure all communication compiles with and policies of Polokwane Municipality
- Through working with ICT department, ensure that Polokwane Municipality website is functional, updated and informative
- Constantly updating all Polokwane Municipality's social media platforms to ensure that Reaga Polokwane content is up to date and relevant
- Conduct content audits to identify issues that need attention of the organization
- Liaise with Polokwane Municipality communication department to gather information to edit and post on social media platforms
- Report of performance of social media
- Develop and schedule adverts for Reaga Polokwane on both national and local radio stations, this includes print media, in an effort to enhance public awareness of Reaga Polokwane
- Plan and organize key stakeholder and related events
- Develop Reaga Polokwane's event's calendar
- Support the preparation of events to ensure that invites are sent on time
- Develop a promotional strategy for all events
- Ensure Reaga Polokwane's branding is available and visible for all Polokwane Municipality events
- Set up interviews for the former Executive mayor, Cllr Thembi Nkadimeng (currently Minister of Justice) to explain Reaga on issues pertaining to current municipal projects
- Contracting for Polokwane Municipality under Reaga Polokwane Campaign
Social Media Manager
Ndalo Media
09.2016 - 02.2017
- Writing content and managing the social media activity of Destinyconnect.com and DestinyMan.com by conceptualizing content for the relevant networks, writing social media content
- Managing engagement and interaction on social networks by responding timeously to user queries, complaints and compliments on the platforms in keeping with the tone and strategy of Destinyconnect.com and DestinyMan.com
- When required, live tweet from events organized by Ndalo Media Events
- Managing the Destiny and Destiny Man WhatsApp accounts, sending out updates which round up stories from the sites at 9.30am and 6.30pm every day
- Conceptualize interesting social media executions around the approved idea
News Junior Writer
Drum Magazine
05.2016 - 09.2016
- Attending team meetings
- Identify, pitch and execute hard news, inspiration, profiles, and online and human interest stories on a weekly basis
- Writing of articles according to the Drum Magazine standards
- Attend news and media-related events
Education
Bachelor of Social Science - Journalism & Media Studies, Organizational Psychology
Rhodes University
Eastern Cape (Grahamstown) 04.2001 - 01.2016
Grade 12 - undefined
Capricorn High School
Skills
Content Creation and Management
Effective Communication
Marketing Strategy
Web Analytics
Public Relations
Team Collaboration
Storytelling
Social Media Management
Personal Information
- Date of Birth: 07/02/93
- Gender: Female
- Nationality: South African
- Marital Status: Single
Timeline
HR Clerk
Thulasmanga Trading Enterprise cc
10.2021 - Current
Digital Communications officer
Chiefton - Facilities and Assets Management
09.2021 - 09.2023
Social Media Officer
Kalawa Jazmee Records
10.2020 - 10.2023
Communications Officer
The Roadshow Company
02.2018 - 11.2019
Social Media Manager
Ndalo Media
09.2016 - 02.2017
News Junior Writer
Drum Magazine
05.2016 - 09.2016
Bachelor of Social Science - Journalism & Media Studies, Organizational Psychology
Rhodes University
04.2001 - 01.2016
Grade 12 - undefined
Capricorn High School
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