Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Makoena Raymond

Polokwane

Summary

Experienced and strong Sales professional with demonstrated history of working in consumer goods industry, skilled in Events Management, People Management, Journalism, Media Studies and Publications.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Brand Ambassador

LG Electronics Sa
06.2022 - Current
  • Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
  • Educated consumers about product benefits, leading to increased interest and sales conversions.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Increased social media presence for various brands by generating quality content during marketing events and sharing it on multiple platforms.
  • Engaged, educated, and befriended customers to deliver amazing shopping experience.
  • Managed inventory levels at promotional events to ensure adequate product supply while minimizing waste or shortages.
  • Drove customer engagement by creating interactive activities that showcased the unique features of promoted products.
  • Provided valuable feedback to clients regarding consumer reactions, preferences, and suggestions for improvements based on firsthand experience promoting their products.
  • Built and maintained strong relationships with retail staff, ensuring brand prominence in stores.
  • Engaged with potential customers to foster positive brand image, leading to increased consumer interest.
  • Monitored competitor activity to recommend adjustments to our brand positioning.

Product Demonstrator

Homemark
11.2011 - 08.2017
  • Recommended specific product options to meet customer needs.
  • Arranged demonstration areas to be appealing to attract attention of prospective customers.
  • Set up product displays before demonstrations and checked after completing presentation to maintain attractive sales space.
  • Assisted customers in locating items, addressed questions and provided product samples.
  • Engaged consumers in stores, on sidewalks and at outdoor events to encourage product sampling.
  • Boosted sales by effectively showcasing product features and benefits during live presentations.
  • Increased product awareness by conducting engaging and informative demonstrations to potential customers.

Communications Intern

Department of Education
10.2009 - 10.2010
  • Prepared social media posts and videos with eye for viral content strategies.
  • Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Managed social media accounts to drive growth and enhance brand reputation.
  • Assisted with marketing strategy development to increase public awareness and customer engagement.
  • Enhanced brand visibility by creating and distributing engaging press releases, blog posts, and social media content.
  • Assisted in the development of internal and external communication strategies, resulting in improved stakeholder relations.
  • Edited written materials for consistency, clarity, grammar, and punctuation while adhering to company style guidelines.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Built strong relationships with media outlets and communications professionals to expand personal network.
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
  • Assisted in the evaluation of communication tactics, identifying areas for improvement and providing recommendations to enhance overall effectiveness.
  • Supported creation of internal newsletters, fostering sense of community and keeping employees informed about company news.
  • Improved public relations outcomes by crafting and distributing press releases to relevant media outlets.
  • Developed and maintained media contact list, ensuring quick and easy distribution of press materials.
  • Enhanced brand visibility with creation of engaging content for social media channels.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
  • Produced and distributed brochures, newsletters and press kits.

Education

Course - People Management

Regenesis
Mpumalanga
08.2011

Media Studies - Humanities

University of Limpopo
Polokwane
03.2008

Skills

Good product demonstrator

Certification

People Management

Timeline

Brand Ambassador

LG Electronics Sa
06.2022 - Current

Product Demonstrator

Homemark
11.2011 - 08.2017

People Management

10-2011

Communications Intern

Department of Education
10.2009 - 10.2010

Course - People Management

Regenesis

Media Studies - Humanities

University of Limpopo
Makoena Raymond