Makoena Raymond
Polokwane
Summary
Experienced and strong Sales professional with demonstrated history of working in consumer goods industry, skilled in Events Management, People Management, Journalism, Media Studies and Publications.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Brand Ambassador
LG Electronics Sa
06.2022 - Current
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
- Educated consumers about product benefits, leading to increased interest and sales conversions.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Increased social media presence for various brands by generating quality content during marketing events and sharing it on multiple platforms.
- Engaged, educated, and befriended customers to deliver amazing shopping experience.
- Managed inventory levels at promotional events to ensure adequate product supply while minimizing waste or shortages.
- Drove customer engagement by creating interactive activities that showcased the unique features of promoted products.
- Provided valuable feedback to clients regarding consumer reactions, preferences, and suggestions for improvements based on firsthand experience promoting their products.
- Built and maintained strong relationships with retail staff, ensuring brand prominence in stores.
- Engaged with potential customers to foster positive brand image, leading to increased consumer interest.
- Monitored competitor activity to recommend adjustments to our brand positioning.
Product Demonstrator
Homemark
11.2011 - 08.2017
- Recommended specific product options to meet customer needs.
- Arranged demonstration areas to be appealing to attract attention of prospective customers.
- Set up product displays before demonstrations and checked after completing presentation to maintain attractive sales space.
- Assisted customers in locating items, addressed questions and provided product samples.
- Engaged consumers in stores, on sidewalks and at outdoor events to encourage product sampling.
- Boosted sales by effectively showcasing product features and benefits during live presentations.
- Increased product awareness by conducting engaging and informative demonstrations to potential customers.
Communications Intern
Department of Education
10.2009 - 10.2010
- Prepared social media posts and videos with eye for viral content strategies.
- Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Managed social media accounts to drive growth and enhance brand reputation.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Enhanced brand visibility by creating and distributing engaging press releases, blog posts, and social media content.
- Assisted in the development of internal and external communication strategies, resulting in improved stakeholder relations.
- Edited written materials for consistency, clarity, grammar, and punctuation while adhering to company style guidelines.
- Developed campaigns to increase public awareness of company and engage customers.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Assisted in the evaluation of communication tactics, identifying areas for improvement and providing recommendations to enhance overall effectiveness.
- Supported creation of internal newsletters, fostering sense of community and keeping employees informed about company news.
- Improved public relations outcomes by crafting and distributing press releases to relevant media outlets.
- Developed and maintained media contact list, ensuring quick and easy distribution of press materials.
- Enhanced brand visibility with creation of engaging content for social media channels.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
- Produced and distributed brochures, newsletters and press kits.
Education
Course - People Management
Regenesis
Mpumalanga08.2011
Media Studies - Humanities
University of Limpopo
Polokwane03.2008
Skills
Good product demonstrator
Increasing brand awareness, visibility and sales
Building a good relationship with store sales consultants and management
Documenting daily, weekly and monthly sales reports
Certification
People Management
Timeline
Brand Ambassador
LG Electronics Sa
06.2022 - Current
Product Demonstrator
Homemark
11.2011 - 08.2017
People Management
10-2011
Communications Intern
Department of Education
10.2009 - 10.2010
Course - People Management
Regenesis
Media Studies - Humanities
University of Limpopo