Microsoft
Mahlodi Gloria Tswale
Senior Media Manager
Johannesburg
Summary
Tech-savvy Senior Media Manager with proven track record of curating relevant web content for over 30 client accounts. Practiced in monitoring competitor activity, tracking data and building dashboard for easy client access.
A go-getter candidate eager to utilize analytical and research skills to provide the clients with optimize insights on their sponsorship using data. Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering and strategic scheduling techniques. Offers track record of delivering superior-quality results for industry-leading publication conglomerates.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Senior Media Manager
Nielsen Sports South Africa
01.2023 - Current
- Oversaw day-to-day management of multiple client accounts, ensuring seamless communication and timely delivery of projects.
- Supervised online and offline ad campaigns, reporting on results.
- Conducted thorough market research to inform strategic planning for new initiatives and potential growth opportunities.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Created and implemented systems and processes for monitoring media coverage.
- Mentored junior team members, fostering collaborative and positive work environment that encouraged ongoing professional development.
- Developed comprehensive reports for senior leadership on effectiveness of media campaigns, informing future decision-making processes.
- Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Proved successful working within tight deadlines and fast-paced environment.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Skilled at working independently and collaboratively in team environment.
- Organized and detail-oriented with strong work ethic.
- Applied effective time management techniques to meet tight deadlines.
Media Manager
Nielsen Sport SA
01.2021 - 01.2023
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Streamlined internal workflow processes by implementing project management tools that improved team efficiency and collaboration capabilities drastically.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Implemented innovative targeting techniques to reach niche markets and increase overall audience engagement.
Report Executive
Repucom SA
08.2016 - 01.2021
- Identified trends and assessed opportunities to improve processes and execution.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Assisted in recruiting, hiring and training of team members.
- Streamlined financial reporting processes for more accurate forecasting and informed decision making.
- Prepared annual data to determine metrics for operational performance.
Research Intern
University Of The Witwatersrand
06.2015 - 05.2016
- Kept abreast of current industry, scientific and regulatory developments and issues.
- Optimized research methodologies through continuous improvement efforts based on feedback from peers or supervisors.
- Assisted with preparing project-related reports, presentations and manuscripts.
- Completed research, compiled data, and assisted in timely reporting.
- Helped over 30 master students with their research proposals and structure.
- Performed data entry tasks meticulously, maintaining high levels of accuracy throughout the entire dataset
- Monitored and documented safety standards to verify compliance
- Completed research, compiled data, updated spreadsheets, and produced timely reports
- Implemented quality control measures for research procedures, minimizing errors and ensuring accurate findings
Education
MBA - Strategic Leadership
01.2024 - Current
Associate of Arts - Marketing Management And Research
07.2022 - 09.2022
Bachelor of Science - Computer Sciences & Mathematics
02.2010 - 05.2013
Skills
Account Management
undefinedSoftware
Big Query
Looker Studio
Interests
Programming
Java Coding
Timeline
Quantic School of Business And Technology - MBA, Strategic Leadership
01.2024 - Current
Senior Media Manager - Nielsen Sports South Africa
01.2023 - Current
Red & Yellow Business Creative School of Business - Associate of Arts, Marketing Management And Research
07.2022 - 09.2022
Media Manager - Nielsen Sport SA
01.2021 - 01.2023
Report Executive - Repucom SA
08.2016 - 01.2021
Research Intern - University Of The Witwatersrand
06.2015 - 05.2016
University of Limpopo - Bachelor of Science, Computer Sciences & Mathematics
02.2010 - 05.2013
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