MAHLATSE KGOWA
Digital Marketing
OLIVENHOUTBOSCH EXT 23
Summary
Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in business . Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
3
3
years of professional experience
4
4
Languages
Work History
Digital Marketing Executive
Douglas Watson
264 Summit Rd, Bridle Park, Midrand
02.2024 - 04.2024
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Created content strategies for digital media.
- Helped clients develop website portals and social media pages to promote businesses.
- Implemented influencer marketing initiatives to raise brand awareness among target audiences.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Enhanced overall site performance by conducting regular technical audits, identifying areas of improvement that resulted in faster page load times.
- Developed email marketing strategies, resulting in higher open rates and clickthroughs.
Sales and Marketing Intern
Calvin
284 Marshalltown, Johannesburg
01.2023 - 11.2023
- Analyzed sales data, identifying trends and areas for improvement within the company''s marketing strategy.
- Contributed creative ideas during brainstorming sessions for new marketing initiatives and campaigns.
- Sat in on sales team trainings to learn successful selling tactics and persuasion techniques.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Strengthened client relationships through regular communication and follow-ups, leading to repeat business.
- Created engaging social media content that resulted in an increase in followers and online engagement.
- Contacted prospective customers through phone calls and emails to develop business.
- Established lasting customer relationships using active listening and problem-solving skills.
Assistant Residence Manager
Koketso
3124 Block R SOSHANGUVE, Pretoria North
03.2021 - 01.2023
- Delivered emergency 24-hour on-call service for tenants on building issues.
- Kept properties in compliance with local, state, and federal regulations.
- Collected, recorded and deposited monthly rents from over Number tenants.
- Communicated effectively with owners, residents, and on-site associates.
- Investigated property owners and researched current mineral rights details by reviewing hardcopy and digitized records.
- Developed annual operating budgets and forecasts, as well as sales and marketing plans.
Education
DIPLOMA IN LANGUAGE AND TRANSLATION - Humanity
TSHWANE UNIVERSITY OF TECHNOLOGY
PRETORIA, GAUTENG 01.2020 - 12.2022
Skills
Product demonstrationsStakeholder networkingCustomer engagement techniquesDoor-to-door salesConsumer relationsConfident public speakingPresentation managementDirect selling
Graphic Design Abilities
Content Marketing Strategy
Mobile Marketing Tactics
Influencer Marketing Strategies
Product Promotion
Strategic Marketing
Timeline
Digital Marketing Executive
Douglas Watson
02.2024 - 04.2024
Sales and Marketing Intern
Calvin
01.2023 - 11.2023
Assistant Residence Manager
Koketso
03.2021 - 01.2023
DIPLOMA IN LANGUAGE AND TRANSLATION - Humanity
TSHWANE UNIVERSITY OF TECHNOLOGY
01.2020 - 12.2022