Canva
Mahali Molapo
Social Media Specialist
Johannesburg
Summary
I am a strategy and innovation driven self-starter. Throughout my career, I have been responsible for developing and implementing strategies that highlight the values of the brands I work for and improve their overall market perception with the bottom line in mind.
Overview
9
9
years of professional experience
Work History
Mid-Level Social Media Consultant (Freelancer)
FleishmanHillard South Africa
07.2023 - Current
- Account Management; responding to client queries and CRM
- Development of campaign content plans, social media copy, and live event coverage on social media.
- Community management, posting and scheduling content as well as coordinating with partner agencies.
- Development of post-campaign reports, monthly reports and quarterly reports.
- Development of client profiling plans, communications plans, content plans and briefing documents.
- Adhoc support on-site for video shoots
Social Media Freelancer
Lifa Communications
04.2023 - Current
- Create and implement impactful brand strategies for increased awareness and engagement.
- Design and execute social media strategies aligned with business objectives.
- Develop and manage content calendars for timely and relevant posts across platforms.
- Ensure consistent brand voice and messaging on multiple social media platforms.
- Generate comprehensive reports on social media performance for stakeholders.
- Monitor trends and adopt new strategies to maintain competitiveness.
Partner & Head of Digital and Engagement
Lifa Communications
01.2023 - 03.2023
- Develop comprehensive digital marketing strategies aligned with business objectives.
- Lead innovative campaigns for increased engagement, brand awareness, and customer acquisition.
- Provide guidance on digital marketing best practices and set clear team goals.
- Monitor channel performance, optimise campaigns, and stay updated on industry trends.
- Coordinate content strategy, ensure quality, and track performance metrics.
- Establish KPIs, analyse campaign data, and present insights to senior leadership.
- Cultivate strategic partnerships and collaborations to expand reach and engagement.
- Manage the digital marketing budget effectively, monitor spending, and provide regular updates.
- Ensure brand visibility and engagement at industry related conferences and events.
Senior Account Manager, Social Media
Lifa Communications
07.2022 - 12.2022
- Implement impactful brand strategies aligned with client business objectives.
- Manage and review content calendars across platforms for timely posts and ensure consistent brand voice and messaging on multiple platforms.
- Produce comprehensive reports on social media performance while monitoring trends and adapting strategies to stay competitive.
- Analyse metrics to optimise campaign performance.
- Provide in-house training on external communication strategies and platforms.
Senior Account Manager, Social Media
FleishmanHillard South Africa
01.2022 - 06.2022
- Develop and implement impactful campaign strategies aligned with client business objectives.
- Design and implement social media strategies for client success.
- Manage content calendars for timely and relevant posts across platforms.
- Ensure consistent brand voice and message on multiple social media platforms including LinkedIn, Facebook, Instagram, and X.
- Generate comprehensive monthly, quarterly, and annual reports on social media performance.
- Monitor trends and emerging platforms to allow clients to stay competitive and adapt strategies.
Digital Marketing Specialist
Botle Buhle Brands
04.2020 - 01.2022
- Create multi-channel marketing campaigns, emphasising digital and social media.
- Create compelling content, and video scripts and collaborate with teams on graphics tailored to target audience preferences.
- Implement and track performance metrics across various digital and social media marketing channels.
- Curate engaging content for diverse collateral across business units, including social media, email, and website.
- Develop and execute digital strategies like SEO, SEM, and social media advertising, while monitoring trends for audience engagement.
- Manage online communities, engaging with audiences and maintaining brand reputation through timely and professional responses.
Communication & Marketing Consultant
NPI Governance Consulting
05.2018 - 03.2020
- Establish the communication and marketing department and develop a strategic roadmap.
- Define clear objectives, scope, and measurable KPIs aligned with company goals.
- Establish streamlined policies, procedures, and workflows for efficient operations and compliance.
- Cultivate relationships with diverse media and industry stakeholders for collaboration and influence.
- Enhancing brand visibility and ensuring BEE compliance, as well as positioning the CEO as a thought leader in the industry.
Account Manager
Bidvest Data
10.2017 - 04.2018
- Initiate prospecting and networking efforts to uncover new business opportunities.
- Deliver compelling product demonstrations and presentations to showcase value to potential clients.
- Prioritise customer service, ensuring timely issue resolution and satisfaction.
- Advocate for clients internally, coordinating resources for effective problem-solving.
- Solicit feedback from clients for continuous improvement and implement necessary changes.
Account Executive
Lifa Communications
01.2016 - 09.2017
- Public Relations
- Project Management
- Client Support
- Maintenance of Lifa's Communication Strategy.
- Social Media Management
- New Business
- Business Development Strategist
- Communications Strategist
- CSR Development
- Copywriter/ Content Writer
Intern
Lifa Communications
11.2014 - 03.2015
- Client support
- Development of Lifa's Communication Strategy
- Social Media Management
- New Business
Education
Bachelor of Arts - Corporate And Marketing Communications
University of The Free State
Bloemfontein, South Africa 05.2011 - 2014.05
BA Honours - Strategic Brand Communications
Vega School
Johannesburg, South Africa 04.2016 - 2017.05
Skills
Strategic Account Planning Marketing Campaign Planning Copywriting Problem-solving Time Management Data analysis and reporting
undefinedReferences
- Debora Mbaya, +27 71 600 2674
- Boipelo Mogamisi, +27 71 799 9507
- Nirvani Pillay, +27 72 603 3199
Software
Brand24
Talkwalker
Semrush
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
Google Adwords
Timeline
Mid-Level Social Media Consultant (Freelancer)
FleishmanHillard South Africa
07.2023 - Current
Social Media Freelancer
Lifa Communications
04.2023 - Current
Partner & Head of Digital and Engagement
Lifa Communications
01.2023 - 03.2023
Senior Account Manager, Social Media
Lifa Communications
07.2022 - 12.2022
Senior Account Manager, Social Media
FleishmanHillard South Africa
01.2022 - 06.2022
Digital Marketing Specialist
Botle Buhle Brands
04.2020 - 01.2022
Communication & Marketing Consultant
NPI Governance Consulting
05.2018 - 03.2020
Account Manager
Bidvest Data
10.2017 - 04.2018
BA Honours - Strategic Brand Communications
Vega School
04.2016 - 2017.05
Account Executive
Lifa Communications
01.2016 - 09.2017
Intern
Lifa Communications
11.2014 - 03.2015
Bachelor of Arts - Corporate And Marketing Communications
University of The Free State
05.2011 - 2014.05
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