MADIMETJA ERNEST MAPHOTO
JOHANNESBURG
Summary
Demonstrated a consistent improvement in customer service, operational excellence, strong and decisive leadership with excellence and planning skills. Maintain uncompromising focus on high quality standards and bottom line growth driven improvement. Improved results oriented, with over 8 years of experience in the FMCG environment. Proven track record of driving market share growth through strategic partnerships and innovative sales strategies. Adept at identifying new business opportunities, managing client relationships and collaborating with cross functional teams to achieve organizational objectives and goals. Persuasive, self-motivated leadership professional with expertise in expanding network connections. Skilled at introducing products, educating clients and implementing pricing strategies. Specializes in developing new territories and discerning customer needs to deliver solutions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Business Development Representative (BDR)
SABrewaries/ABInBev Africa
Johannesburg CBD
08.2022 - Current
- Managing relationships with customers, serving as the key point of contact, from initial lead outreach to when a purchase is ultimately made.
- Drive volume and market share growth, minimizing costs and maximizing profitability.
- Building brands awareness and delivering excellence trade executions.
- Executing marketing campaigns and promotions.
- Interacts directly with customers throughout all phases of the sales process.
- Identifying a customer’s needs, pitching innovative products, and ensuring a positive experience from start to finish.
- Cultivated relationships with key clients to enhance partnerships and loyalty.
- Managed customer accounts, ensuring effective communication and service delivery.
- Trained junior staff on best practices in business development strategies.
- Analyzed competitor activities to inform strategic decision making processes.
- Identified opportunities to expand existing customer base in new markets.
- Executed strategic business plans to drive sales growth.
- Attended industry events to network with potential clients and partners.
- Analyzed customer data to identify trends and develop strategies for increasing revenue.
- Researched competitors' products and services in order to position our own offerings effectively.
- Managed a portfolio of accounts by providing ongoing support to ensure satisfaction.
- Participated in cross-functional teams tasked with launching new products or services into the marketplace.
- Negotiated pricing agreements with customers that met their budget requirements while maximizing profit margins.
- Managed CRM database, ensuring accurate and up-to-date information on leads and clients.
- Assisted in the negotiation of contracts and agreements with clients and partners.
- Developed and maintained strong relationships with current and prospective clients to expand market presence.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
National Group Accounts Agent - Customer Relationship Representative
SABrewaries/ABInBev Central Office
Johannesburg
09.2017 - 08.2022
- Worked hand in hand with sales representatives, account managers, regionals and districts managers, credit departments, distributions (T1 & T2) for support, to ensure we are delivering on our customer’s expectations.
- Conducted administrative tasks generate reports on KPIs such as Retention, Availability by Brands, Volume drive and maintaining customer service levels, manage queries internal and external, Order management processes, Capturing customers’ orders (B2B), advising Account statuses and maintaining communication channels.
- Handling workflow manually and providing feedback for creditors and planners.
- Handling stakeholders complex arising issuing relating to customer requests etc. and other duties as required by business for support.
- Oversaw inventory management to ensure product availability.
- Facilitated communication between departments to streamline workflows.
- Participated in team meetings to discuss process improvements and challenges.
- Developed customer relationships and ensured satisfaction with services.
- Provided customer service to clients through phone and email communication.
- Responded promptly to customer inquiries and complaints in a professional manner.
- Delivered excellent service via inbound and outbound calling efforts, meeting established minimum targets.
- Assisted customers with placing orders, answering questions about products, pricing, availability, product uses and credit terms.
- Maintained accurate records of all customer interactions, process customer accounts and file documents.
- Participated in ongoing training programs related to job duties or responsibilities.
- Actively participated in developing strategies for improving customer relations.
- Upsold additional products or services when appropriate in order to meet sales goals.
- Managed client portfolios, ensuring optimal satisfaction and retention rates.
- Created detailed reports summarizing key performance indicators for management review.
- Led training sessions for junior agents to enhance team capabilities.
- Utilized CRM systems to track client interactions and progress.
Sales Advisor- Assistant Store Manager
ClearWater Virgin Mobile SA [VMSA]
Johannesburg
04.2014 - 06.2015
- Assisted customers in selecting mobile plans and devices to meet their needs.
- Provided technical support for mobile devices and services to enhance user experience.
- Educated customers on product features and services to promote informed choices.
- Collaborated with team members to maintain high levels of customer satisfaction.
- Handled customer inquiries and resolved issues efficiently through effective communication.
- Managed inventory for mobile devices and accessories to ensure availability for customers.
- Participated in training sessions to stay updated on new products and services.
- Resolved customer complaints in a timely manner.
- Stayed up-to-date on latest trends in sales promotions, product updates and service changes.
- Gathered customer feedback to improve sales strategies.
- Generated monthly reports outlining sales performance metrics.
- Maintained accurate records of all sales activities, including contacts, accounts, orders, payments.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Performed cold calling to generate leads for prospective clients.
- Maximized sales by keeping areas tidy, fully stocked and correctly priced.
- Operated register, handled cash and processed credit card transactions.
- Reset store displays for special events and seasonal merchandise changes.
- Trained and mentored new team members on customer service standards.
- Facilitated staff meetings to communicate goals and address concerns.
Education
Grade 12-Certification - Admission to Diploma
Ncheleleng Senior Secondary
Diploma - Marketing Management
University of South Africa UNISA
Skills
- Customer relationship management
- Sales forecasting
- Market analysis
- Strategic planning
- Account management
- Problem solving
- Team collaboration
- Client retention
- Networking skills
- CRM software
- Social media marketing
- Territory management
- Client onboarding
- B2C experience
- Consultative sales
- Staff training
- Industry trends
- Cross-functional coordination
- Proficient in product and brand knowledge
- Account reconciliation
- Project management
- Brand awareness
- Contract negotiation and closing tactics
- Profit and loss management
- Resources allocations
- Analytical skills
- Adaptable and flexible
- Supply chain management
- Multitasking
- Sales leadership
- Innovative and visionary
- Business intelligence
- Crisis management
- Multitasking capacity
- Articulate communication
- Revenue growth
- Team building
- Effective communicator
- Digital marketing
- Training and development
- Brand development
- Problem-solving
Certification
- Lean Six Sigma White Belt Certification - Anheuser-Busch InBev
- SHE Representative- NOSA Via Anheuser-Busch InBev
- The Fundamental of Digital Marketing- Google
- Excel Sales Forecasting- LinkedIn
- Excel: Power Pivot for Beginners– LinkedIn
- Customer Service: Serving Customers Through Chat and Text – LinkedIn
- Customer Service Foundations - LinkedIn
Accomplishments
- X2 National Sales Convention President Award Winner with both CXC Team & District JHB
- X2 National Sales Convention Gold Award Winner with both CXC Team & District JHB
- ABInBev White Belt Certified
- Assistant Team Leader
- Sustainability Council Committee Member 2020
- Grow Volume and Market share in Main Market and Off Trade
- Improved Price compliance in Main Market for Mainstream Brands
- Castle Lite Sales Incentive Winner
- Highest Corona Sales Incentive winner 2023 Q1 and Q2
- Converted highest number of Bronze and Brass account to Silver and Gold Account
- Retained highest non trading accounts into once and twice monthly traders
References
- Stephen Kwenaite, Director, SAB/ABInBev Customer Interaction Center, 0829241848
- Tshepho Ntlatleng, District Manager, SAB Denver Distribution Center, 0829217549
- Cheryl Moodley, Group Accounts Team Leader, SAB/ABInBev Customer Interaction Center, 0609862957
- Meinhard Bezuidenhout, Sales Manager, SAB Denver Distribution Center, 0829241406
Languages
English
First Language
Afrikaans
Beginner
A1
Timeline
Senior Business Development Representative (BDR)
SABrewaries/ABInBev Africa
08.2022 - Current
National Group Accounts Agent - Customer Relationship Representative
SABrewaries/ABInBev Central Office
09.2017 - 08.2022
Sales Advisor- Assistant Store Manager
ClearWater Virgin Mobile SA [VMSA]
04.2014 - 06.2015
Grade 12-Certification - Admission to Diploma
Ncheleleng Senior Secondary
Diploma - Marketing Management
University of South Africa UNISA