MADALA PERCY MUSHIANA
Digital Marketing, Copywriter And IT Support
Johannesburg,Gauteng
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
12
12
years of professional experience
7
7
Languages
Work History
Volunteer, School Governing Body Treasurer
Mangwele Primary School
03.2024 - Current
- Oversaw the successful completion of external audits without any major findings or issues raised by auditors.
- Collaborated cross-functionally with other departments to drive overall School performance improvement initiatives.
- Evaluated potential mergers and acquisitions from a financial perspective, supporting executive team''s growth strategy decisions.
- Developed comprehensive financial models for scenario planning purposes that facilitated strategic decision making.
Digital Marketing Strategist / IT Technician
Freelacer
06.2020 - Current
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all channels.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Identified technology framework required to support digital strategies.
- Wrote engaging and successful marketing, advertising, and website copy.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Provided remote technical support, resolving issues quickly without requiring onsite visits whenever possible.
- Delivered end-user training on various IT tools and platforms, promoting self-sufficiency among staff members.
- Enhanced user experience with thorough troubleshooting and resolution of hardware and software problems.
- Maintained office PCs, networks and mobile devices.
- Explained technical information in clear terms to non-technical individuals to promote better understanding.
- Responded to support requests from end-users and patiently walked individuals through basic troubleshooting tasks.
- Performed troubleshooting and repaired peripheral devices such as printers, scanners, computers and laptops.
- Set up PCs, projectors, and microphones for use in video conferencing rooms.
- Configured systems according to prescribed software and hardware frameworks.
- Monitored systems in operation and quickly troubleshot errors.
Administrative Assistant
Bopasenatla Secondary School
7 2021 - 01.2023
- Assisted in school administration tasks and served as a sports coordinator.
- Facilitated communication between administrators, staff, students, and parents.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Attended and supported school sports meetings and events.
- Boosted team productivity by managing communication channels and ensuring timely responses to inquiries.
Brand Ambassador
ANOVA Health Institute H4M
02.2016 - 04.2017
- Conducted HIV testing and counseling sessions.
- Assisted in health education initiatives and event coordination.
- Managed records and reports related to HIV/AIDS testing and counseling.
- Creating compelling ads for campaigns.
- Marketing and promoting health related products and services.
- Collaborated with marketing teams to develop targeted promotional strategies that maximized brand exposure.
- Promoted multiple brands concurrently while maintaining unique messaging for each campaign consistently.
- Generated leads for future business opportunities by collecting clients contact information during promotional events.
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Maintained detailed records of promotional activities, results achieved, and areas for improvement to inform future campaigns.
Outreach Marketing and Promotion
SFH Society For Family Health
03.2012 - 08.2013
- Worked with marketing department to create targeted advertising strategies for key clients demographics.
- Built and deployed strategic approaches in marketing and branding to enhance services and product credibility.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Performed unmatched unique music and role plays that identify organizations service and products benefits, in Colleges, Taxi rank, Parks, Community halls and Pubs.
- Wrote engaging and creative press releases for each promotion.
- Collected performance data on each promotion to better plan future events.
- Referred clients for Male Medical Circumcision.
- Monitored competitor activities regularly in order to adjust strategies accordingly.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Created visually appealing graphics for use in digital advertising and print materials, enhancing overall brand image.
- Analyzed campaign performance data to identify trends and optimize future initiatives for better results.
- Conducted market research studies to gain insights into clients preferences and inform marketing strategy development.
IT Support Consultant
ABZ Foundation, University of Johannesburg
6 2010 - 11.2010
- Provided technical support, including hardware and software installation and repairs.
- Addressed user inquiries to troubleshoot and resolve computer-related issues.
- Evaluated emerging technologies for potential implementation into existing systems, staying ahead of industry trends.
- Trained end users in new technologies and applications, promoting seamless adoption of systems upgrades.
- Implemented effective data backup protocols to protect vital information from potential loss or corruption.
- Provided expert guidance on the selection of hardware, software, and related equipment based on client needs and specifications.
- Troubleshot complex technical issues using advanced diagnostic tools and methodologies, restoring functionality quickly and efficiently.
Education
National Certificate NQF 4: Information Technology: Technical Support -
PC Training And Business College
Diploma: Digital Marketing and SEO - undefined
UpSkillist
International Certificate: Microsoft Office - undefined
Microsoft Online / Harambee Youth Employment Accelerator
Skills
SEO (Search Engine Optimization)
Content Marketing
Social Media Marketing
Email Marketing
PPC (Pay-Per-Click) Advertising
Analytics
Conversion Rate Optimization (CRO)
Affiliate Marketing
Video Marketing
Mobile Marketing
Copywriting
Web Design and Development
Personal Information
ID Number: 9007156140085
References
- Ms. Nelisiwe Thabede, Former Deputy Principal, Bopasenatla Secondary School, 071 687 5577
- Mr. Bongani Zwane, Founder, ABZ Foundation, 073 511 8466
- Mr. David Motswagae, Manager, Anova Health Institute,
- Tara Looney, Upskillist CEO, Upskillist, Verify at: Upskillist.com/verify
Athletics
I've been passionate about athletics, particularly running, for many years. Running isn't just a physical activity for me; it enhances my mental capacity in numerous ways. It fuels my imagination and innovation, allowing me to generate creative solutions to problems and come up with new ideas. Whether in the world of work, academics, or general life, running keeps my mind sharp and my spirit energized. It's a crucial part of who I am and how I approach challenges.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Volunteer, School Governing Body Treasurer
Mangwele Primary School
03.2024 - Current
Digital Marketing Strategist / IT Technician
Freelacer
06.2020 - Current
Brand Ambassador
ANOVA Health Institute H4M
02.2016 - 04.2017
Outreach Marketing and Promotion
SFH Society For Family Health
03.2012 - 08.2013
Administrative Assistant
Bopasenatla Secondary School
7 2021 - 01.2023
IT Support Consultant
ABZ Foundation, University of Johannesburg
6 2010 - 11.2010
National Certificate NQF 4: Information Technology: Technical Support -
PC Training And Business College
Diploma: Digital Marketing and SEO - undefined
UpSkillist
International Certificate: Microsoft Office - undefined
Microsoft Online / Harambee Youth Employment Accelerator