Lorén Wesso

• CatalytIQ, Senior Data Scientist (Statistical Modelling and Analytics)
• RCS Credit, Decision Scientist Specialist (Statistical Analysis and Modelling)
• Irvin & Johnson, Principal Lead (Data Scientist/Statistician)
• Ernst & Young, Data Analyst & IT General Controls
• University of the Western Cape, Senior Lecturing Officer (Statistics and SAS Programming)
• University of the Western Cape, Officer and Computer Literacy Module Coordinator

• Constructed and refined machine learning models, significantly elevating targeting precision via sophisticated analytical frameworks
• Produced in-depth customer insights reports, streamlining efficiency while instituting robust measurement mechanisms
• Spearheaded and championed process enhancements, optimising advanced analytics operations and achieving substantial cost reductions
• Instituted robust frameworks, fortifying a culture of data-centric decision-making
• Meticulously analysed business performance metrics, providing insightful forecasts to executive leadership
• Collaborated closely with IT to conceptualise and deploy technology-driven solutions

Notable Achievements:

• Awarded the CEO recognition bonus for exceptional dedication and pivotal contributions in crafting cutting-edge advanced analytical assets.

• Designed and heightened the efficiency and effectiveness of the customer insights infrastructure, ensuring precise data-driven strategies
• Enhanced CVM campaign targeting and execution, driving unparalleled efficiency
• Instituted and entrenched a robust framework for analytics, customer insights, and CVM governance, promoting consistent and high-quality outputs
• Crafted and disseminated detailed customer insights reports and initiatives across all business units, leveraging the refined capabilities of the Customer 360 data view
• Oversaw systems and initiatives to curtail CVM voucher expenses, subsequently amplifying revenue and profit margins

Notable Achievements:

• In a strategic collaboration with the marketing division, analysed campaign metrics, pinpointing and capitalising on advanced analytics opportunities, resulting in a remarkable ~15% surge in conversions

• Crafted sophisticated predictive models by harnessing the power of machine learning and advanced statistical techniques
• Conceived and implemented algorithms and visualisations tailored to derive actionable insights from vast data sets
• Constructed persuasive data narratives and visual representations to guide and influence key stakeholders
• Innovatively designed and executed collection, analysis, and reporting frameworks from the ground up, introducing strategies to maximise system efficiency and impact
• Pioneered research and methodologies to quantify and interpret the influence of direct marketing campaigns on customer behavior and revenue generation

Notable Achievements:

• Distinguished as a top performer for the Fin Year '18. Revolutionised CVM campaigns through machine learning implementation, driving a remarkable revenue increase of approximately 50% in international markets