Luvuyo Tundube
Business Leader
Port Elizabeth
Summary
Experienced General Manager and Sales Leader with over 15 years in progressive leadership roles within the FMCG, Retail, and IT sectors. Demonstrated expertise in driving business growth, strategic planning, and team management. Proficient in developing and executing regional sales strategies, managing client relationships, and optimizing operational efficiencies. Bilingual with strong negotiation and presentation skills. Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.
Overview
20
20
years of professional experience
9
9
years of post-secondary education
Work History
General Manager
Metrofile South Africa (PTY)
5 2022 - Current
- Actively markets and sells products and services to achieve agreed sales targets
- Manages client relationships, negotiates prices, and provides customised solutions
- Develops strategic plans for business growth, manages resources, and ensures cost efficiency
- Maximises revenues, minimises operational costs, and manages regional budgets
- Enforces risk management policies and maintains business accreditation and compliance
- Nurtures culture of performance, ensures staff training and development, and oversees recruitment and succession planning
- Conducts market analysis, competitor reviews, and ensures legal compliance
- Reports business achievements to CFO/CEO, attends EXCO meetings, and stays updated on industry trends.
Area Manager
Specsavers South Africa
07.2017 - 04.2022
- Supported product launches, developed local marketing plans, and conducted store visit compliance checks
- Conducted operations reviews, quality assurance, and provided staff training and recruitment support
- Improved levels of technical competency and assisted franchisees with employment legislation issues.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness
- Continuously improve operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices
- Transforming underperforming teams into productive, profitable teams
- Mentored junior staff members, providing guidance on best practices and professional development opportunities
- Negotiated contracts with vendors to secure favourable terms that benefited both parties involved
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes
- Supervised various locations, enforcing high-quality standards of operation
- Established clear objectives for each project, setting expectations and assigning appropriate resources as needed
- Liaise with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Increased profit margins by effectively controlling budget and overhead and optimising product turns
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
Regional Sales Manager
Libra Productions
03.2016 - 07.2017
- Maintained a clientele database, achieved regional call strike rate of 95%, and managed regional budgets
- Supported sales managers, conducted trade visits, and evaluated market trends and sales forecasts
- Focused on maximising sales, visibility, and availability using all resources at disposal.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
- I contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service
- Generated detailed sales reports and forecasts to analyse performance and track progress
- Finalised sales contracts with high-value customers
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques
- Executed successful promotional events and trade shows
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training
- Consistently exceeded annual territory revenue goals by prioritising high potential accounts and executing customised action plans
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory
- Collaborated with upper management to implement continuous improvements and exceed team goals
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
VIP Services Manager
Sun International (Boardwalk)
09.2014 - 02.2016
- Grew retention and acquisition targets, built strategic relationships, and managed staff and costs
- Ensured customer satisfaction, handled complaints, and managed stakeholder relationships
- Coordinated events and ensured compliance with HR policies and governance requirements.
- Streamlined communication between departments, ensuring seamless coordination of VIP guest experiences
- Increased overall revenue by upselling premium services and amenities to VIP guests
- Resolved issues quickly, maintaining a strong reputation for excellent customer care among VIP guests
- Collaborated closely with sales teams to identify potential VIP clients and create customized service packages
- Established solid partnerships with local vendors, securing preferential rates for exclusive experiences offered to guests
- Monitored staff performance regularly, providing constructive feedback for continuous improvement in their roles
- Conducted regular competitor analysis to maintain an edge in the market for luxury hotel amenities and services offered to VIPs
- Promoted teamwork within the VIP services staff, fostering a positive work environment and boosting overall job satisfaction
- Boosted team efficiency by providing thorough training on hospitality standards and customer service techniques
- Improved time management within the team through effective delegation of tasks according to individual skills and strengths
- Maintained a high level of discretion while handling sensitive information for high-profile clientele
- Ensured smooth operations during high-profile events by managing logistics and staff assignments effectively
- I oversaw the planning of unique events tailored to the interests of high-value clients, enhancing their overall experience at the property
- Developed strong relationships with clients, resulting in increased repeat business and positive reviews
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions
- Defined clear targets and objectives and communicated to other team members
- Set aggressive targets for employees to drive company success and strengthen motivation
- Leveraged data and analytics to make informed decisions and drive business improvements
Area Sales Manager
British American Tobacco S.A
03.2011 - 08.2014
- Led a results-driven team, monitored performance against targets, and developed recovery plans
- Conducted cycle planning, evaluated planogram compliance, and analyzed productivity.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory
- Built lasting relationships with clients through outstanding customer service interactions
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members
- Achieved consistent annual revenue growth by continuously monitoring performance metrics and adjusting strategies accordingly
- Reported sales activity, generated sales quotations and proposals, and proposals a customer contact database to achieve sales objectives and quotas
- Collaborated with clients and distributors to create and promote new products
- Accompany sales reps in field for ride-alongs to teach, observe and work one-on-one
Distribution Centre Manager
Simba PepsiCo
East London
12.2007 - 02.2011
- Motivated and led the sales team to achieve excellence, monitored KPIs, and managed performance
- Coordinated area account plans, identified business opportunities, and liaised with merchandising services.
- Improved order accuracy by implementing barcode scanning technology throughout the distribution centre.
- Consistently met or exceeded key performance indicators through effective resource allocation and process improvement initiatives.
- Immediately addressed logistical issues and applied remediation techniques.
- Coordinated with suppliers to maintain optimal levels of stock, reducing costs and avoiding stockouts.
- Created and maintained a positive work environment, promoting strong teamwork and employee engagement.
- Directed facility maintenance efforts, ensuring equipment was properly serviced and operational at all times.
- Managed both inbound and outbound deliveries to verify orders were picked and shipped on time or swiftly and correctly placed into inventory.
- I oversaw budget planning, achieving cost savings while maintaining high service standards for customers.
- Prospected for leads to build a pipeline and convert to sales opportunities.
Market Development Manager
Sony Ericsson Field Marketing
02.2007 - 11.2007
- Acquired and maintained clients, created brand awareness, and introduced new products to market
- Conducted presentations and training, and drove in-store forward share.
- Developed and implemented strategic marketing plans for product launches, resulting in higher brand awareness and sales growth
- Conducted competitor analysis, enabling the company to stay ahead of emerging trends and maintain a competitive edge
- Trained sales team on effective selling techniques tailored towards specific markets, leading to improved performance metrics
- Established strong relationships with key industry influencers, enhancing the company''s reputation within the sector
- Leveraged data-driven insights from CRM systems to inform targeted outreach efforts aimed at increasing customer retention and loyalty
- Developed custom training materials for partner organizations to support product adoption and overall business growth
Area Manager
Uthingo Lottery Field Marketing
07.2006 - 02.2007
- Managed client satisfaction, relationship management, sales, staff training, and compliance
- I compiled and presented monthly sales reports, and oversaw operations within the area.
- I oversaw inventory management, reducing costs through accurate forecasting and strategic purchasing decisions
- Mentored junior staff members, providing guidance on best practices and professional development opportunities
- Supervised various locations, enforcing high-quality standards of operation
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Held one-on-one meetings with sales team members to identify selling hurdles and offer insight into best remedy
Trainee Manager / Sales Manager
Makro Port Elizabeth
03.2004 - 06.2006
- Managed sales, stock, shrinkage control, and initiated monthly stock counts
- I liaised with suppliers, ensured promotion execution, and managed staff performance.
- Related to inventory management, ensuring optimal stock levels and minimizing waste
- Established lasting relationships with peers, leadership and customers using strong communication and interpersonal skills
- Developed strong working relationships with trainees, fostering a supportive learning environment
- Supported departmental tasks to increase understanding of industry processes
- I attended training courses to build understanding of processes, techniques, and industry
- Assisted in creating marketing materials, enabling more effective customer outreach
Education
Advanced Certificate in Management Practice (NQF Level 6) - Management Practice
Henley Business School South Africa
Johannesburg 02.2024 - Current
Higher Certificate in Management Practice (NQF Level 5) - Management Practice
Henley Business School South Africa
Johannesburg 01.2023 - 12.2024
National Diploma in Marketing and Business Management - Marketing Management
Port Elizabeth College (Russell Road College)
Johannesburg 01.1998 - 11.1999
Grade 12 - High School
Strelitzia High School
Port Elizabeth 01.1993 - 11.1997
Skills
Negotiation Skills
Key Account Management
Large Area/Region Management
Presentation Skills
FMCG Industry Knowledge
Account Management
People Leadership and General Management
IR Management
Windows 11 Office Package (Microsoft Word, Excel, PowerPoint)
Internet and Email
Back Office (BO)
Staff Supervision
Project Management
Team Leadership
Customer Relationship Management
Operations Management
Performance Improvement
Operations Oversight
Business Development
Leadership and team building
Effective leader
Expense Control
Quality Management
Customer Retention
Budget Analysis
Strategic Planning
Staff Motivation
Sales expertise
Cost Reductions
Operations
Staff Training and Development
Territory Management
Accomplishments
- Grew regional AOP from single digits to double digits in one financial year.
- Restructured sales team to achieve KPI efficiency.
- Established a new department and made it profitable within 6 months.
Languages
Xhosa (Native)
English (Proficient)
Afrikaans (Proficient)
References
References available upon request.
Timeline
Advanced Certificate in Management Practice (NQF Level 6) - Management Practice
Henley Business School South Africa
02.2024 - Current
Higher Certificate in Management Practice (NQF Level 5) - Management Practice
Henley Business School South Africa
01.2023 - 12.2024
Area Manager
Specsavers South Africa
07.2017 - 04.2022
Regional Sales Manager
Libra Productions
03.2016 - 07.2017
VIP Services Manager
Sun International (Boardwalk)
09.2014 - 02.2016
Area Sales Manager
British American Tobacco S.A
03.2011 - 08.2014
Distribution Centre Manager
Simba PepsiCo
12.2007 - 02.2011
Market Development Manager
Sony Ericsson Field Marketing
02.2007 - 11.2007
Area Manager
Uthingo Lottery Field Marketing
07.2006 - 02.2007
Trainee Manager / Sales Manager
Makro Port Elizabeth
03.2004 - 06.2006
National Diploma in Marketing and Business Management - Marketing Management
Port Elizabeth College (Russell Road College)
01.1998 - 11.1999
Grade 12 - High School
Strelitzia High School
01.1993 - 11.1997
General Manager
Metrofile South Africa (PTY)
5 2022 - Current
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