Lutho Lumko Mgadle
Business Unit Director
Fourways, Johanneburg ,Gauteng
Summary
I have a passion for Advertising and Marketing Communications, accompanied by 18 years’ experience. In that time I have acquired Strategic and Operational views that allow me to deliver strategies from inception to completion while ensuring that delivery is satisfactory and within time and budget.
I hold a Business Communications qualification majoring in Advertising and Marketing Communication and have worked on a number of Clients across different industries (Absa, Sasol, SAB, Distell and Vodacom, Standard Bank and Momentum).
I have worked on a number of Integrated Campaigns that have fine-tuned my skill and ability to carry through a golden thread on Integrated campaigns that require through the line, events/activations, digital/social as well as influencer marketing.
I also have the ability to lead a team and efficiently use resources provided to ensure winning results. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
21
21
years of professional experience
3
3
years of post-secondary education
Work History
Business Unit Director
Publicis
03.2024 - Current
- Most valued Client partner and lead agency representative.
- Responsible for Client and Agency growth.
- Responsible for creating a healthy and efficient team environment that enables growth.
- Recruit, train, manage, motivate & develop staff according to company policies and employment laws, and ensure relevant HR procedures are followed (appraisals, discipline, grievance, etc.).
- Mentor and develop team members for professional growth, leading to higher employee retention rates and improved performance.
- Drove innovation by fostering an environment that encouraged creative problem solving and risk-taking among team members.
- Established strong relationships with key stakeholders, ensuring alignment of goals and seamless collaboration across departments.
- Spearheaded the adoption of environmentally friendly practices within the business unit, contributing to corporate sustainability goals.
Business Unit Director
VML
01.2022 - 02.2024
- Agency/Client Engagement leader, managing a portfolio of account on behalf of the agency.
- Accountable strategic partner to Momentum Clients. This includes all aspects of business management, including revenue, overall business growth, team development and maintenance of relationship with key accounts and senior level clients, and managing expectations with the agency senior management team.
- The BUD oversees day-to-day agency performance and agency/client relationships and delivers the agency’s mission of making extraordinary things happen for clients and their customers and our people across multiple brand assignment
- Allocate resources within team to maximize skill set and client coverage
- Coach and mentor individuals to develop skills and talent that exist within the Agency
- Build respect and loyal commitment of Account team
- Adhere to and ensure adherence to company performance and behavior expectations, e.g. timekeeping, timeous completion of timesheets, Company Policies and Procedures etc.
- Continuously provide input into the strategic direction of each client account and ensure communication of any directional changes to your team and to the creative teams
- Seek opportunities to develop more business opportunities for your client, utilizing additional services whenever possible
- Routinely review client account with management to assess business potential and profitability of account relationships
Business Unit Director
Matte BLK
08.2018 - 12.2021
- Work collaboratively with a team of creatives to produce quality work
- Actively manage the client relationships and expectations through daily interaction, attending client meetings, weekly statuses, contact and status reports
- Work on growing existing client relationship and spend
- Stay abreast of current industry trends and technology
- Create and participate in the development of campaigns, strategies and digital plans
- Manage campaign objectives and make recommendations to ensure campaign goals are met
- Lead meetings and delivers presentations
- Mentor staff on accounts
- Defines project scopes, goals and deliverables and in accordance to Agency methodologies
- Prepare necessary and relevant documentation to ensure the successful delivery of projects
- Manage budgets and profitability
- Prepare project timelines and assign resources
- Set, track and report progress on jobs using the appropriate project management tools to requirements
- Identify risks and effectively mitigating these with stakeholders
- Manage project dependencies and workstreams
- Timeously communicate expectations, risks, issues and progress on jobs
- Negotiate to source the right skills and resources
- Review, test and approve the final delivery of your projects
- New Business opportunities within current business and external opportunities
Business Development Manager
Limelight SA
01.2014 - 07.2018
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Responsible for overseeing the account and managing the Account Management team.
- Take lead in Marketing, Advertising and activation projects on behalf of Clients/Brands.
- Ensure that teams follow internal process as well as align internal process to agreed Client process.
- Work with the team to conceptualize, present and execute brand activation, experiential and event ideas
Snr Account Director
M&C Saatchi Abel
01.2013 - 12.2013
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Motivated creative team members to meet and exceed expectations.
- Ensure optimum deployment of integrated 360-degree communication, facilitate problem solving, monitor the health of the client's business within the agency, deliver bottom line client profitability and grow the clients' business.
- Work on the Heineken Music portfolio and delivered experiential events ( Sensations Johannesburg 2013, Heineken club activations JHB, CT and Dbn).
- Activating Heineken at Ultra South Africa (JHB and CT).
- Demonstrate an understanding of the clients and agency's business to motivate the team in providing an extraordinary product that delivers an optimal return on investment for our client.
- Accountable for the efficient running of the account.
- Ability to manage and oversee multi-level projects.
- Demonstrates strong industry knowledge.
- Project management from inception to completion.
- Budget Management
- To share knowledge and best practice across the teams and the agency.
- Ensure all projects are managed efficiently and effectively and all deadlines met
Account Director
The Jupiter Drawing Room
09.2009 - 12.2012
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Motivated team members to meet and exceed sales targets.
- Ensure optimum deployment of integrated 360-degree communication, facilitate problem solving, monitor the health of the client's business within the agency, deliver bottom line client profitability and grow the clients' business.
- Demonstrate an understanding of the clients and agency's business to motivate the team in providing an extraordinary product that delivers an optimal return on investment for our client.
- Accountable for the efficient running of the account.
Account Manager
FCB
01.2006 - 03.2007
- Responsible for the smooth running of the account on day to day level
- Co-ordinate and manage all Agency services to the Client
- Ensure all projects are managed efficiently and effectively and all deadlines met
- Ensure that the Agency's actions are in line with agreements, procedures and budgets, and reflect a unified and agreed point of view.
- Responsible for drawing together all relevant market, industry and business information in the preparation of all Agency briefs
- Maintain constant communication with client
- Responsible for presenting and selling creative concepts to clients
Account Executive
Herdbouys McCann-Erickson
01.2004 - 12.2005
- Ensure the routine running of the account adhering to systems and processes, with strong time management skills
- Build relationships with Client and within the Agency to ensure effective running of account via good communication skills and understanding
- Maintain day to day contact with Client and ensure Agency team and Client are kept informed of any developments on the account at all times
Education
Certificate - Accounting And Finance
Red And Yellow
Cape Town 02.2024 - 04.2024
National Diploma - Business Communication
Tshwane University of Technology
Pretoria, South Africa 01.2022 - 11.2024
Skills
Creativity
Intergration
Operations Management
Staff Training and Development
Business Analysis
Organizational Development
Human Resources Management
Timeline
Business Unit Director
Publicis
03.2024 - Current
Certificate - Accounting And Finance
Red And Yellow
02.2024 - 04.2024
Business Unit Director
VML
01.2022 - 02.2024
National Diploma - Business Communication
Tshwane University of Technology
01.2022 - 11.2024
Business Unit Director
Matte BLK
08.2018 - 12.2021
Business Development Manager
Limelight SA
01.2014 - 07.2018
Snr Account Director
M&C Saatchi Abel
01.2013 - 12.2013
Account Director
The Jupiter Drawing Room
09.2009 - 12.2012
Account Manager
FCB
01.2006 - 03.2007
Account Executive
Herdbouys McCann-Erickson
01.2004 - 12.2005
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