Luthando Baai

• Monitored return on investment of online and social media marketing efforts.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations. For example, at Bleep, I built and managed a team of about 120 micro-influencers to reach our 9 month target in 9 weeks, using only 40% of the total budget.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
• Tracked and capitalized on emerging industry trends to boost campaign performance.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Increased customer engagement through social media.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Devised content strategy to effectively engage target audiences.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Created and managed social media campaigns to increase brand engagement.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Coordinated with design and media teams to develop high-quality creative assets.
• Improved website visibility through development and implementation of SEO strategies.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Managed team engaged in ongoing product optimization, account management and ad placement.

• The Emerging Client Solutions role was that of both Account Executive and Account Manager.
• Helping clients optimize campaigns for increased success on Twitter
• Getting clients to increase spend on the Twitter platform
• Provided professional services and support in a dynamic work environment.
• Analytics
• External Pitching and New Business Development
• Presentations
• Exercised leadership capabilities by successfully motivating and inspiring client account managers to spend more on Twitter.
• Skilled at working independently and collaboratively in a team environment.
• Strengthened communication skills through regular internal and external presentations of weekly and monthly reports.
• Learned and adapted quickly to new technology and software applications. For example HubSpot and Salesforce
• Resolved problems, improved operations and provided exceptional service.
• Graduated from Twitter Flight School

• Created solution-based execution plans to achieve business goals (including solutions based on Google Analytics and internal reporting data).
• Supported new business partnerships with superior strategy and world-class presentations.
• As head of the SBU, I helped recruit and hired capable team members to add value and diverse skills set to marketing department.
• Researched developing trends to stay updated with new ideas and marketing practices. Started selling our merch (clothing) using WhatsApp, in addition to the websites. Would constantly sell out everything within weeks.
• Worked with graphic designers and writers to establish theme and tone for content.
• Planned marketing initiatives and leveraged referral networks to promote business development.

• Daily Social Media and Community Management
• Updating website content using CMS like ISIS and then Wordpress (After I migrated CC to Wordpress, all the other channels followed)
• Presentations
• Content Production
• Research and Analytics
• Growth strategies
• Monthly Reporting
• Increasing engagement, reach and social media following
• Using social assets to increase On Air tune in, improving ratings.
• I was the only digital coordinator to work on all MTV Networks Africa channels
• I grew the following by 300% MOM on Twitter and grew the Facebook page by over 100,000 in 10 months
• Won Bookmarks (2 Gold Pixels and 1 Silver Pixel) and PROMAX (Gold) Awards for Own a Piece of South Park campaign. I wrote all the copy and obviously did the community management

• Media Presence and Marketing Solutions Consultancy, Drafting Marketing Strategies
• Increased brand awareness for clients through creation of innovative print and digital productions for major publications.
• Researching new methods of marketing
• Implementing Marketing Strategies
• Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
• Led implementation of best practices to support customer service satisfaction initiatives.
• Digital and Social Media Management
• Public Relations and Web PR
• Search Engine Optimization
• Branding and Brand Strategy
• Relationship Management
• Client Retention
• Online Reputation Management

• I worked on two documentary film projects for Uhuru Productions, the first being “Alexandra, My Alexandra” for the SABC and the most recent being “Miners Shot Down”, which won an Emmy Award and was screened at the Cannes Film Festival in 2014
• Some of my responsibilities included;
• Final Cut Pro: Offline Editing (Assemblies on the timeline etc)
• Sub-titling
• Transcriptions
• Assisting on set
• General Tech services
• I was involved in a few of the Workshops for the Alex project
• This was project - to - project. They would call me in when there was a project in development

• I started as an intern and was promoted for Marketing Assistant after 2 months.
• Created engaging content for social media.
• Compiled product, market, and customer data to generate informed sales and profit projections.
• Collected, analyzed and summarized data and trends to provide marketing tracking and research.
• Market Research
• Sourcing suppliers locally and internationally
• Going on site inspections
• Placing orders for promotional and other marketing material
• Drafting Proposal Documents
• General marketing tasks
• Social Media
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.

• Assisting students during the registration period
• Worked in the counseling department
• Informing students and parents concerning entry requirements
• Invigilating the entry (aptitude) tests
• Making photocopies
• Employer

• General ledger
• Office Management
• Customer liaison
• Assisting with Research & Marketing Strategies
• Training a team of workers on the correct processes and procedures in alien plant removal
• Ensuring work is done correctly and to a high standard
• Drafting all sub-contractor and supplier agreements
• Checking on the progress of the project
• Controlling stock
• Ensuring Safety standards are adhered to
• Buying
• Compiling and submiting reports
• Managed projects from procurement to commission.
• Planned, designed, and scheduled phases for large projects.
• Developed and initiated projects, managed costs, and monitored performance.
• Met project deadlines without sacrificing build quality or workplace safety.
• Achieved project deadlines by coordinating with contractors to manage performance.
• Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
• Monitored project progress, identified risks and took corrective action as needed.
• Coordinated material procurement and required services for projects within budget requirements.

(Online)

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