Lupumzo Madikazi

• Oversee paid media strategy as well as holistic business strategy for clients across e-commerce & service businesses.
• Managed all paid media operations.
• Develop management, automation, auditing, implementation, optimization, and restructuring frameworks to improve account efficiencies across paid media platforms.
• Manage team recruitment, culture building and personal skills development.
• Manage client relationships and build client rapport.
• Participate in team projects, demonstrating an ability to work collaboratively and effectively.
• Cross-departmental collaboration
• Participate in sales pitch development and presentation.

• Oversaw automation implementations across all clients within the GroupM Agencies in the SA markets.
• Led the testing and implementation of digital automation tools across Biddable
  platforms.
• Facilitated the implementation of scripts across search accounts to improve efficiency, time management, and errorless execution.
• Responsible for the pacing automation development project to improve spending, time efficiency, and error reduction across the teams.
• Managed Philips across 4 markets within North Latam.
• Responsible for Search, App, and BAU YouTube activity across KFC South Africa.
• Day-to-day account management across assigned accounts and support on under-resourced accounts.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Cultivated relationships with search engine providers to gain industry insights and determine prospects.

Accomplishments:

• Led the development and onboarding of a reporting automation tool across the company.
• Implemented automation solutions across some of the biggest clients in the GroupM portfolio in SA: Standard Bank, Avon & Justine, KFC, Ford, Mr. Price Home, BMW, and more.
• Boosted revenue from paid search efforts, conducting comprehensive competitor research and adjusting strategies accordingly.

• Managing Search & Social Campaigns across clients
• Developing digital strategies and rollouts for clients.
• Overseeing Data Analysis & Reporting
• Supporting clients with SEO, UX/UI recommendations
• Managing tracking and attribution implementations across paid media and analytics platforms
• Identified technology framework required to support digital strategies.

• Conducted comprehensive keyword research for targeted content creation and optimization.
• Increased conversions through strategic landing page optimizations, focusing on user intent and relevance.
• Researched and implemented search engine optimization recommendations in accordance with development methodology.
• Tracked, reported, and analyzed website analytics to drive strategy and improve user experience.
• Created content strategies for digital media.

• Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
• Boosted client revenue streams by identifying and capitalizing on untapped market opportunities.
• Transformed client digital strategies, leveraging paid media tools to enhance online presence and customer interaction.

• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Optimized website content for improved search engine rankings and increased web traffic.
• Enhanced online presence, optimizing website content for SEO and improving user experience.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.

• Supported marketing initiatives with data-driven content research.
• Pitched new and innovative content ideas based on research and data.
• Participated in brainstorming sessions with cross-functional teams to generate fresh ideas for innovative content pieces.
• Developed offering of service for our company to offer to existing and potential clients as a content studio.

• Provided advice and guidance on aesthetics for campaigns, projects and promotional events.
• Created engaging social media graphics to drive engagement and increase online visibility.
• Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
• Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
• Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
• Met with customers to present mockups and collect information for adjustments.
• Achieved consistent look and feel across all company materials, reinforcing brand identity.
• Maintained up-to-date knowledge of design trends, ensuring modern and appealing creations.

• Used InDesign, Adobe Illustrator and Photoshop to create design ideas.
• Provided art direction on photography shoots, ensuring cohesive visuals aligned with overall brand messaging goals.
• Identified opportunities for improvement in existing designs by conducting thorough evaluations of visual components.
• Stayed current with emerging technologies and software tools to maintain cutting-edge design skills.

• Streamlined photo editing processes for faster turnaround times, resulting in increased client retention.
• Facilitated printing of images for client's portfolio.
• Assisted photographers with lighting setups and equipment adjustments, ensuring optimal image quality during shoots.