Salesforce
Lune-Mari Bezuidenhout
Digital Marketing Expert
Johannesburg
Summary
Experienced digital marketing professional with a 5-year track record in planning, managing, and executing strategies from agency and reseller perspectives. Deep expertise in performance marketing, CRM, and campaign management across various digital channels. I'm passionate about collaborating with teams and clients, with a focus on fostering strong relationships. Skilled in ROI and KPI measurement, as well as budget preparation and management.
Overview
5
5
years of professional experience
9
9
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
X Account Manager | Client Solutions Manager
Aleph Holdings (Ad Dynamo)
Johannesburg
10.2022 - Current
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance. Reaching 121% of target.
- Increased campaign effectiveness by implementing data-driven performance marketing strategies. Decreased CPMs by 66.67%, achieved CTRs of up to168%.
- Actively participated in networking events within the industry, expanding professional connections and generating leads.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Developed and delivered presentations to key customers to position products and services.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies. Working on and managed a book worth over $650k per quarter.
- Assisted in the development of training materials for new hires, ensuring smooth onboarding process.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution
Creative Manager
The Social Media Company
Johannesburg
01.2021 - 10.2022
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Managed workloads of designers, social media specialists and other team members to optimize productivity and timeliness of task completion. Adopted project management tools like Monday.com and Buffer.
- Devised content strategy to effectively engage target audiences for over 30 clients.
- Directed photo shoots for digital media, reviewing each element against client standards and expectations.
- Managed campaigns for various clients that consistently exceeded KPIs.
- Mentored three junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
Media Buyer
Freelance
Johannesburg
01.2021 - 10.2021
- Researched and developed media buying plans, prioritizing cost-effective content with maximum impact. Reduced Cost per Conversion with 57%.
- Developed comprehensive monthly reports, highlighting campaign performance metrics and areas of opportunity.
- Implemented A/B testing methodologies to optimize ad copy, images, targeting parameters, and calls-to-action for improved performance.
Social Media Specialist
The Social Media Company
Johannesburg
04.2019 - 01.2021
- Collaborated with team members to develop creative and engaging campaigns for digital media, including Meta, LinkedIn and Twitter.
- Created and implemented impactful content strategies to increase client's brand awareness and engagement. Clients operated in various industries and verticals, ranging from B2B to B2C campaigns.
- Successfully built loyal following for over 15 clients by consistently sharing valuable content that resonated with target audiences.
- Maximized organic reach through strategic scheduling of posts during peak engagement times, using software tools like Buffer and Meta Ads Manager.
- Monitored online presence of multiple companies' brand to engage with users and strengthen customer relationships.
- Wrote succinct, accurate, intelligent and creative copy to drive traffic to brand websites
- Monitored user-generated content and encouraged high-quality submissions through contests or promotional incentives, garnering increased audience engagement
Education
NQF8 | Honours Degree in Business Management - Marketing
The University of The Free State
Bloemfontein 01.2018 - 12.2018
NQF7 | Bachelors Degree in BCom Marketing -
The University of The Free State
Bloemfontein 01.2015 - 12.2017
National Senior Certificate -
Die Hoërskool Brandwag
Uitenhage, South Africa 01.2010 - 12.2014
Skills
Data Analysis & Interpretation
Account Management
Performance Marketing
CRM Systems
Digital Marketing Management
Business development and strategic planning
Creative Mindset
Interpersonal Communication
Campaign Performance Tracking
Problem-Solving
Social Media Best Practices
Certification
Twitter Flight School
Software
Mondaycom
Buffercom
GA4
Google Suite
Canva
Timeline
X Account Manager | Client Solutions Manager
Aleph Holdings (Ad Dynamo)
10.2022 - Current
Media Buyer
Freelance
01.2021 - 10.2021
Creative Manager
The Social Media Company
01.2021 - 10.2022
Social Media Specialist
The Social Media Company
04.2019 - 01.2021
NQF8 | Honours Degree in Business Management - Marketing
The University of The Free State
01.2018 - 12.2018
NQF7 | Bachelors Degree in BCom Marketing -
The University of The Free State
01.2015 - 12.2017
National Senior Certificate -
Die Hoërskool Brandwag
01.2010 - 12.2014