LULAMA MAHANJANA

• Interior design and Event management company with an annual revenue of 15 million rand.
• Completed projects in over 6 African countries and 3 European countries including Zimbabwe & Portugal.
• Team of 20+ full time and part time employees
• Successfully establishes and maintains relationships with key suppliers, vendors, and clients.
• Implements and streamlines business processes, resulting in increased efficiency and profitability.
• Continuously seeks out new business opportunities and partnerships to expand the company's reach and services.
• Service an array of corporate clientele including ABINVEV, NESTLE, NEDBANK, LOREAL SA , CHANNEL O and many more

• Collaborate with the President to ensure the organization meets its goals and objectives
• Work closely with the executive leadership to develop and implement the organization's strategic and operational plan
• Recruit executive membership and leadership
• Design and implement programs that support economic emancipation and professional development for women
• Manage the organization's public relations and communications, including media relations and social media
• Oversee the organization's finances, ensuring compliance with financial regulations
• Serve as a key member of the Board of Directors, ensuring the organization operates in accordance with its bylaws and governance objectives.

Training organization offering Leaderships and Skills Programmes implementation.

• Offering and NQF level 1-5 equivalent certification, commenced in 2009
• Full Learnership accreditations by LGSETA, PSETA & National Treasury ( MFMP)
• We offer 12 fully accredited learnerships and matric equivalent developmental training courses
• We have provided training for over 100 pvt companies & government organizations.
• Facilitated several training courses for Metros, District and Local Municipality Councils and Management over the past years on Integrated Development Planning (IDP), Local Economic Development (LED), National Treasury Municipal Finance Management Programme (MFMP), Conflict Management, Project Management and Leadership Development, among others.

• Lecturing Advanced Brand Management for postgraduate Marketing Studens
• Lecturing Brand Management 3: 3rd Year Marketing Students
• Lecturing Digital Marketing 2: 2nd year Digital Marketing Student
• Hosting and running Brand Management Webinars for students nationally
• Hosting and running revision lectures for Gauteng based students 3 times every semester

• Innovations: Led the creation and management of I&R pipeline processes
• Digital landscape strategy building: Created a compelling digital engagement strategy, monitored and tracked digital performance against key KPIs
• ATL & BTL management of all MILO touchpoints Strategic Brand Planning: Planned and executed marketing plans based on 3/5 and 10-year outlooks Strategic alignment with Global Milo team
• Continuously engaged and aligned to ensure all brand imperatives were aligned to Nestle marketing standards
• Managed Milo within 5 southern African regions (Botswana, Zimbabwe, Mozambique, and Lesotho), ensuring alignment of messaging across countries and setting clear engagement deliverables
• PR: Created a fully-fledged PR strategy for the brand TTL campaign support for new variant launch: Implemented and tracked all ATL & BTL elements in the market
• P&L: Managed the brand's profit and loss document, particularly in the capacity of marketing and trade spend Ensured profitability was always at the forefront of execution and engagement.

• Managed a budget of R28.5mil.
• Created a compelling digital engagement strategy
• built a full digital strategy, and monitored and tracked digital performance.
• Developed and implemented plans for tactical events and engagements, tracked measures for brand building, presence, incremental volume, and overall ROI as part of an evaluation tool for BF Marketing promo tool.
• Created a fully-fledged PR strategy for the brand, focused on the launch of new innovations as well as creating and fielding ongoing PR opportunities.
• Managed external PR agency.
• Fully managed new variant launch, achieving key KPI measures, and provided TTL campaign support for the new variant launch.
• Continuously managed key stakeholders within the business and externally and ensured all agency partners were aligned strategically and produced quality work as per brand briefings.
• Managed budgetary resource management, determined budgetary requirements for all planned brand activities for fiscal, negotiated and critiqued full brand budget, thereof, against company plan.

• Managed sales rep team of 8, maintaining good sales and trade performance.
• Tracked team performance and drove excellence in market execution.
• Improved operational productivity and increased sales orders through coaching.
• Stick Project Pilot: Created and implemented a singular stick taxi ( commuter hub) rank sales strategy for low cost cigarette brands., project was approved and initiated - rolled out nationally. It is now utilized as key main market activation methodology at BAT
• Negotiated stick pricing with the hawkers within commuter hubs, tasked with identifying key distribution centres and key hawkers within hubs and drafting weekly reports on movements of project, focusing on key findings, learning’s and actions.
• High standard of tracking methodologies formulated resulted in cost savings across suppliers as well as risk aversions.

TRADE MARKETING DEPARTMENT

• New product Distribution Drive.(Trade Mechanics formulation) :Budget: + R 1mil
• Verified targeted outlets, budgets, and outlet selection criteria to ensure that the right outlets were picked for drive
• Managed and sourced unitary solution for distribution campaign, liaised with suppliers, ensuring product reaches regions on time & in full
• Briefed in the communications agency and managed the development of all artwork and activations
• Producing innovative brand communication touch-points and activity plan.

COSNUMER MARKETING DEPARTMENT

• Project Manager for new product development: Budget: + R 4 mil.
• Management of Excise price increase process: Budget: + R 3.5mil
• Co-developed competitor response strategy.
• Briefed in the communications agency and managed the development of all artwork, POS, packaging requirements and activations.