Hi, I’m
Lukhanyo Majodina
Marketing Specialist
Soweto,Gauteng
Summary
Proactive and data-driven marketing specialist with strong experience in digital campaigns, social media management, digital coordination and content creation. Skilled in aligning marketing strategies with business objectives to support brand visibility and growth. Demonstrated ability to manage high volume events, coordinate cross-functional teams, B2B marketing competencies and adapt quickly in new environments. Offering strong foundation in digital marketing concepts with readiness to learn and develop in dynamic environment. Brings solid understanding of social media trends and basic graphic design skills. Ready to use and develop these skills to excel and providing value to your company's long term objectives.
Overview
2
years of professional experience
3
years of post-secondary education
Work History
ClearSpark Marketing and Media Pty (Ltd)
Digital Marketing Specialist Freelance
Job overview
- Manage digital marketing for clients including Myclinic and Nnakki, developing tailored campaigns and creative content.
- Led the Nnakki App Launch campaign, increasing app downloads by 600+ users within 3 months through influencer outreach, giveaways and video promotions.
- Boosted Myclinic's digital presence by over 1200% through strategic social media growth, content optimisation and analytics reporting.
- Designed and maintained brand visuals, websites, and email campaigns that improved client communication and engagement.
- Analysed campaign performance and provided monthly reports with actionable insights to improve ROI.
Throb Tek
Junior Digital Marketing Coordinator
06.2025 - Current
Job overview
- Created and carried out brand development and marketing plans that complement overarching corporate objectives.
- Developed Monthly Content Calendars for Social Media campaigns.
- Managed Social media platforms ensuring the brand message is clearly aligned through all platforms.
- Implemented a social media strategy that helped grow followers and engaged achieving a growth of 200+ followers on LinkedIn in two months driving a rapid increase in brand audience and recognition through social media.
- Oversaw the Google Ads and Google Merchant Centre integration to optimize advertising.
- Compiled and carried out copywriting and email marketing strategies.
A1 Marketing & Media
Marketing Intern
01.2024 - 01.2025
Job overview
- Worked directly with SAICA as a major client, gaining insight into their brand values and internal communication standards.
- Supported execution of integrated marketing campaigns aligned with SAICA's internal and external communication objectives.
- Created compelling multimedia content using Canva, Adobe Photoshop, After Effects, and Premiere Pro.
- Evaluated marketing performance and refined strategies to enhance return on investment (ROI).
- Outsourced to SAYA (South African Youth Awards) to provide my event coordination skills.
- Conducted market research and presented findings to inform future communication plans.
Education
Vaal University of Technology
National Diploma from Marketing Management
02.2021 - 04.2024
University Overview
Conducted market research and presented findings to inform future communication plans.
University of Johannesburg APB
Advanced Diploma from Marketing Management
01.2026
University Overview
In Progress
BCom Honors from Marketing Management
University Overview
Goal
Skills
- Digital Campaign
- Social Media
- Data & Analytics
- Marketing & Creative Strategy
- Social Media Management
- Campaign Scheduling
- Community Engagement
- Meta business suite
- TikTok
- LinkedIn Marketing
- Content Calendars
- Digital Ads
- Paid Promotions
- Power BI Reporting
- CRM Systems
- Data Visualization
- Performance Tracking
- Campaign Optimization
- Trend Analysis
- Market Research
- Strategic Planning
- Brand Positioning
- Sponsor Communication
- Lead Generation
- Customer Profiling
- Marketing Automation
- Business Growth Strategy
- Adobe After Effects
- Premiere Pro
- Canva
Education And Development
- National Diploma in Marketing Management, Vaal University of Technology, 2024
- Advanced Diploma in Marketing Management, University of Johannesburg, 2025-2026
- BCom Honors in Marketing Management, Goal
Personal Information
Title: Marketing Graduate Digital Marketing Specialist Campaign Manager
Timeline
Junior Digital Marketing Coordinator
Throb Tek
06.2025 - Current
Marketing Intern
A1 Marketing & Media
01.2024 - 01.2025
Vaal University of Technology
National Diploma from Marketing Management
02.2021 - 04.2024
Digital Marketing Specialist Freelance
ClearSpark Marketing and Media Pty (Ltd)
University of Johannesburg APB
Advanced Diploma from Marketing Management
BCom Honors from Marketing Management