MS Office/365
Luke J. Verhave
Content Creator / Copywriter - SEO & Branding Strategist - Amazon Specialist
Cape Town
Summary
Detail-oriented Content Creator with extensive knowledge of Amazon and SEO digital marketing. Committed to crafting and strategising engaging holistic content with a passion for diving into brands. A quick-learner talented in research and analytically approaching problems, with proven SEO writing and editing skills.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
Work History
Senior SEO Strategist
RT7Digital
04.2023 - 12.2024
- Designed and executed SEO strategies to boost organic performance, align with brand goals, and optimise marketplace potential.
- Conducted advanced keyword research and competitor analysis using tools like Helium10, DataDive & Google Ads to inform content and campaign strategies.
- Optimised product listings with metadata, hidden keywords, and A+ Content to improve rankings and conversions.
- Evaluated design strengths through content audits and competitor research, providing feedback to enhance visuals, message clarity, and USP communication.
- Managed design-based UX research and updated ATF/BTF content based on evolving market trends and audience behaviour.
- Trained teams on SEO tools and techniques, integrating AI-driven solutions to enhance efficiency and results.
- Collaborated across teams to align organic and paid strategies, driving cohesive campaigns and improved sales performance.
- Delivered actionable insights through reporting on key SEO metrics, ensuring client satisfaction and retention.
SEO Strategist
RT7Digital
05.2022 - 04.2023
Content Creator
RT7Digital
4 2020 - 05.2022
- Crafted dynamic content for broad client base to drive consumer awareness of brands on Amazon.
- Optimised content for SEO purposes with key search terms to drive traffic and online visibility.
- Utilised exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Collaborated with team to create copy promoting clients' brands and USPs within Amazon framework, based on marketplace research and keyword planning.
- Stayed up-to-date with Amazon developments and trends, developing comprehensive knowledge of Amazon content and general policies for best practices.
- Trained and assisted team members wherever needed, never afraid to volunteer to help.
Copywriter
Freelance
04.2019 - 03.2020
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Book Seller
Exclusive Books
04.2019 - 08.2019
Marketing and Social Media Coordinator
Magic828 Music Radio
10.2018 - 05.2019
- Script & copywriting; Social media & website management; Content creation; Contests & mechanics; Production of adverts, Outside broadcasts & brand activations; Event assistance & photography; Graphic design (basic)
- Achievements: Grew social media followers over 30% organically within 6 months; Implemented new CI across digital channels
Book Seller
Exclusive Books
01.2018 - 10.2018
AV Captioner (Freelance)
Rev.com Inc.
12.2017 - 06.2018
Copy and Content Writer (Internship)
CarZar
07.2017 - 09.2017
Copywriter (Internship)
Magic828 Music Radio
04.2016 - 11.2016
Education
Digital Marketing -
GetSmarter
(Online Short Course) 04.2018 - 07.2018
Bachelor of Arts - English, Media & Writing, And Film & TV Studies
University of Cape Town
02.2011 - 11.2015
National Senior Certificate -
Vista Nova High School
01.2010 - 12.2010
Skills
Copywriting
Editing
Quality control & reviewing
SEO techniques / SEM
Content strategy & development
Brand development
Research & learning
Data analysis & reporting
Project management
Communication & teamwork
Presentation & client interaction
Training
Multitasking
Problem solving
Software
Google Suite
Pacvue
Jungle Scout / Cobalt
Helium 10
Photoshop
ZonGuru
Timeline
Senior SEO Strategist
RT7Digital
04.2023 - 12.2024
SEO Strategist
RT7Digital
05.2022 - 04.2023
Copywriter
Freelance
04.2019 - 03.2020
Book Seller
Exclusive Books
04.2019 - 08.2019
Marketing and Social Media Coordinator
Magic828 Music Radio
10.2018 - 05.2019
Digital Marketing -
GetSmarter
04.2018 - 07.2018
Book Seller
Exclusive Books
01.2018 - 10.2018
AV Captioner (Freelance)
Rev.com Inc.
12.2017 - 06.2018
Copy and Content Writer (Internship)
CarZar
07.2017 - 09.2017
Copywriter (Internship)
Magic828 Music Radio
04.2016 - 11.2016
Bachelor of Arts - English, Media & Writing, And Film & TV Studies
University of Cape Town
02.2011 - 11.2015
National Senior Certificate -
Vista Nova High School
01.2010 - 12.2010
Content Creator
RT7Digital
4 2020 - 05.2022