Lugisani Mulaudzi
Head Of Analytics And Business Intelligence
Midrand
Summary
I am meticulous Data Scientist accomplished in compiling, transforming and analyzing complex information through software. Expert in machine learning and large dataset management. Demonstrated success in identifying relationships and building solutions to business problems. I am an Astute Data Scientist with data-driven and technology-focused approach. Communicates clearly with stakeholders and builds consensus around well-founded models. I am Talented in writing applications and reformulating models. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
14
14
years of professional experience
Work History
Head of Analytics and Business Intelligence
First National Bank
04.2021 - Current
- Led cross-functional teams to deliver high-impact analytic solutions, driving business success.
- Delivered actionable insights for executive-level decision-making, facilitating informed strategy development.
- Implemented machine learning algorithms to optimize operations, boosting efficiency levels significantly.
- Mentored and developed a team of analysts, fostering a culture of continuous learning and professional growth.
- Collaborated with IT teams to design and deploy robust data infrastructure, ensuring seamless integration across systems.
- Ensured data integrity and accuracy through rigorous quality control measures and best practices implementation.
- Improved data-driven decision-making by implementing advanced analytics tools and techniques.
- Translated complex data findings into concise visualizations for easy comprehension among non-technical stakeholders.
Data Science Manager
First National Bank
10.2018 - 03.2021
- Provide Data Analytics and Customers Insights Support Firstrand Chief Risk Office by driving and managing the segment business growth with focus on developing and maintaining analytical driven strategies to optimize customer value and experience
- Developing and managing the design of processes, governance, systems and structures of Data and Analytical models within Risk Office
- Develop advanced quantitative modules using a variety of programs/software to support predictive assessments
- Responsible for carrying out technical risk analysis, reliability & maturity assessments for developed models
- Direct team to complete all project deliverables that includes complex analyses, including optimization, text analytics, machine learning and statistical analysis, statistical models/techniques and communicate analytics model behaviour/results to business
- Provide recommendations for plans, programs, strategies, policies, and budgets
- Responsible for the design of algorithms that require different models/methods to be used together and apply strong understanding of these data science techniques and libraries to business problems.
Lead Analyst
ABSA Group Limited
10.2017 - 10.2018
- Drive the strategic ambitions of the RBB business and the performance targets with an understanding of key business challenges and priorities
- Lead and undertake data analysis to evaluate customer trends and provide insight into key drivers of customer behavior and Present insights in a clear and articulate way to inform stakeholders
- Lead the development and present analytically grounded proposals as solutions to business challenges that produces profit evaluations to ensure that recommendations are value adding
- Provide clear documentation on analytical approach and findings by following a structured and well governed process for approval and execution of proposals
- Lead the design and execution of marketing campaigns, defining the customer value proposition and target market
- Demonstrate a statistically sound approach to test and learn to ensure valid leads on campaigns
- Identify opportunities to enhance campaigns and bring increased value to the customer and business, understand impact on key profit drivers and project the overall impact to profitability
- Engage regularly with third party suppliers or data and analytics to understand advancements in the industry, new insight and data that could be useful
- Support team members with technical input and views to deliver the best possible solutions, drive team workload and distribute accordingly.
Head - Customer and Marketing Analytics
First National Bank
04.2015 - 10.2017
- Lead a team of Quantitative & Business Intelligence Analysts to build new campaign models, data-driven customer Insights and Analytics for various products and businesses across the bank to generate quality leads and value propositions
- Develop a strategy that focuses on the data-driven analytics for various business units that leads into proactive generation of direct marketing engagement, Customer Value Management (CVM), development of sound value propositions and customer Insights
- Develop and deliver decision strategy for ensuring all marketing spend / return decisions are fully analyzed, robust and optimal
- Define appropriate analytics models like propensity models, best customer contact channel, contactabiilty models that delivers financial growth targets by ensuring full value assessments are undertaken on all marketing activities through test & learn campaign initiatives
- Collaborate with various departments across the business, aiding them in the proper use of data, ensuring the delivery of desired operational results and provide sound recommendations to drive category distribution and market share
- Lead my team in the creation of high quality analysis for all functions of the business and in the definition of metrics that track the business’s performance at sales front.
Quantitative Analyst
First National Bank
03.2011 - 03.2015
- Extract data from various sources and convert it into meaningful information that can enhance the effectiveness of business decisions
- Building models to guide business into generation of campaign management, customer insights and campaign tracking processes that measures financial performance and drive strategic decisions.
Business Analyst
Tiger Brands
02.2010 - 02.2011
- Analyzed the business environment to identify IT related gaps and opportunities to improve the business process
- Plan, design and implement new IT solutions.
Education
Secondary School, NSC -
Nndamuleleni Secondary School
Tertiary Institution, BSc Computer Science - undefined
University of Pretoria
New Managers Development Programme -
University of Stellenbosch Executive Development
Stellenbosch, South Africa06.2017
SAS Programming: Data Manipulation Techniques, Predictive Modeling Using Logistic Regression course, Advanced Predictive Modeling Using SAS Enterprise Miner, Customer Marketing Intelligence, Training Institute, SAS Institute - undefined
Skills
ETL development
Data Warehousing
Data Analysis Expertise
Data Quality Assurance
Machine Learning
Data Mining Techniques
Statistical modeling
Business Intelligence
Big Data Management
SAS Analytics
Analytical Skills
Data Governance
Accomplishments
- In my first 2 years at FNB, I have been recognized and awarded the Precision & Execute Excellence award. Through data analytics, predictive modelling and sharp knowledge of leads generation/ other data sources, I have been able to help the bank increase sales in many areas where I have identified a gap and an opportunity. Through one of the successful proactive sales engine within FNB, my team won the overall Innovation Prize in 2014. Also, I was part of the overall innovation winners in 2015 (FNB MVNO), through my interactions and recommendations in the project run by FNB Connect.
- Single handedly delivered the container load optimization project where I aimed at using business rules and logistics rules to plan multi product loads so the company can cut costs and not waste time manually calculating how many products can be loaded on the containers and trucks.
References
On Request
Timeline
Head of Analytics and Business Intelligence
First National Bank
04.2021 - Current
Data Science Manager
First National Bank
10.2018 - 03.2021
Lead Analyst
ABSA Group Limited
10.2017 - 10.2018
Head - Customer and Marketing Analytics
First National Bank
04.2015 - 10.2017
Quantitative Analyst
First National Bank
03.2011 - 03.2015
Business Analyst
Tiger Brands
02.2010 - 02.2011
Secondary School, NSC -
Nndamuleleni Secondary School
Tertiary Institution, BSc Computer Science - undefined
University of Pretoria
New Managers Development Programme -
University of Stellenbosch Executive Development
SAS Programming: Data Manipulation Techniques, Predictive Modeling Using Logistic Regression course, Advanced Predictive Modeling Using SAS Enterprise Miner, Customer Marketing Intelligence, Training Institute, SAS Institute - undefined
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