Lucky Tamsanqa Ntuli

Responsible for developing and overseeing online marketing strategies for businesses ranging from small startups to large corporations. Ensuring that digital marketing campaigns run smoothly from start to finish.

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Creating and planning a regular publishing schedule (Content Calendar) for Website, Social Media & Email Marketing
• Measuring site traffic, identifying and evaluating new digital technologies and optimizing marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

• Managed digital projects from initial concept through final implementation and live monitoring.
• Implemented new strategies to improve click-through rates and conversion.
• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.

Designed social media strategies to achieve marketing targets. Managed, created and published original, high quality content on social platforms.

• Managed, created and published original, high quality content
• Administered all company social media accounts ensuring up-to-date content
• Prepared weekly and monthly reports on web traffic and ROI
• Monitored SEO and user engagement and suggested content optimization
• Produced and published content, writing, editing, proofreading and formulated content strategies.
• Created digital marketing materials designed to drive campaigns.

Produced and published content, writing, editing, proofreading and formulated content strategies.

• Managed content distribution to online channels and social media platforms.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Approved, reviewed and edited content flowing to website.
• Used content management system to analyze user engagement and website traffic metrics.
• Developed performance metrics to benchmark website

• Strong technical skills, and experience with Final Cut Studio, Adobe Creative Suite Video Editing software, AfterEffects, and Canva, among others
• Producing and packaging video content that captures and engages
• Developed an overall video brand identity & messaging strategy
• Involved in all aspects of the video production process, including planning, creating, processing, uploading, editing, and managing video for a wide variety of distribution channels
• Developed promotional materials, posters and videos.
• Created production schedules for every step of video production.
• Worked with client to produce various types of videos.

Delivered digital marketing programs to support expansion and growth. Developing, managing and designing layouts of communications such as presentations, newsletters, event support.

• Managed brand Nike Sportswear ZA's online communities
• Monitored and encouraged user engagement across NSW's social media accounts and other digital channels.
• Liaised with marketing team to create relevant digital communication collateral.
• Managed internal communications leveraging modern and traditional communication mechanisms.
• Created customized marketing materials to increase product awareness.

Managed brand Nike Sportswear ZA's online communities. Monitored and encouraged user engagement across NSW's social media accounts and other digital channels.

• Moderated and appropriately responded timely to both online & offline conversations
• Tracked & grew follower count across all social channels
• Created & posted creative text, image and video content for all social media accounts
• Coordinate campaigns with marketing, communications and PR teams
• Engaged relevant influencers to build brand awareness.
• Established clear social media objectives to optimise grow & expansion
• Oversaw Nike Sportswear ZA's interactions with the public/followers through implementing content strategies on social media platforms.
• Created actionable plans to grow and maintain followers through Twitter, Facebook

Oversaw Nike Sportswear ZA's interactions with the public/followers through implementing content strategies on social media platforms.

• Oversaw the day-to-day running of the store from stock take, blogging and tracking Web- store sales
• Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
• Repurposed and optimized existing content for use in different mediums.
• Produced original, creative content for promotional advertisements and marketing materials.
• Provided writing support in fast-paced environment for variety of public-facing materials.

• Kept track of stock and ordering
• Managed eCommerce platform
• Analysed sales figures and forecasted future sales volumes
• Maintained awareness of market trends and monitored what competitors are doing
• Organising sales promotions and in- store events
• Recruited, trained, supervised and appraised staff
• Oversaw pricing and stock control
• Dealt with customer complaints & queries
• Responsible for overseeing the day-to-day running of the store
• Main focus of the work was to meet sales targets and customer satisfaction standards by maximising the customer's experience.