Lucky Nduna Sibanda
Dealer Principal Multi-Franchise, ISUZU, HYUNDAI & RENAULT, MMU MOTOR GROUP
Lephalale,LP
Summary
I have got 25 years’ working experience, 5 years spent in Retail Sales & Management and 20 years in the Motor industry as a Senior New Vehicle Sales Executive, New Vehicle Sales Manager and now a Dealer Principal in a Multi-Franchise Dealership, Isuzu, Hyundai & Renault. I am very passionate about this business, and I strongly believe in consumer sovereignty, ample testified by my high CSI ratings measured by Ipsos. I am highly motivated and a person of absolute integrity, presentable, very outspoken with excellent communication skills, creative and results driven with an impressive and verifiable track record of delivering good business results. l am a competent achiever with practical experience in Sales, Marketing, Operations, New Business Development and Finance in the Motor Industry. A considered strategist with strong abilities in managing operations with a key focus on bottom line profitability, growth in market share and great customer service. l am a committed coach and mentor who has led cross functional teams that have consistently delivered sound business results and have received several accolades for my achievements. I graduated in 2008 with a Graduate School of Marketing Diploma (IMM GSM) and in 2011 obtained my BBA Degree in Marketing with two distinctions. I have also completed a Diploma in Project Management and a lot of Training programs in the Motor industry including Brand Management. I am a qualified and certified Ford Fleet Sales Executive, having passed my Ford Fleet Executive Modules 1,2 & 3. I am also Platinum level Senior New Vehicle Sales Executive achiever at Ford and part of a team which won Action Ford 2023 Dealership of the Year Award. My solid academic background, coupled with the experience and skills I have, I strongly believe that I am an ideal candidate for any position which suits my profile.
Overview
28
28
years of professional experience
Work History
Dealer Principal Multi-Franchise
MMU Motor Group
2026.01 - Current
- Lead dealership operations to optimize customer satisfaction and retention.
- Implemented strategic sales initiatives to enhance revenue growth and market share.
- Led team training programs to improve product knowledge and service standards.
- Analyzed market trends to identify new business opportunities and competitive strategies.
New Vehicle Sales Manager
Renault Westvaal Lyndenburg/Mashishing
Lyndenburg/Mashishing, Mpumalanga
2024.07 - 2026.01
- Primarily, run Renault New Vehicle Sales department at Lyndenburg/Mashishing Mpumalanga.
- And our Virtual Showroom in Steelpoort with a total number of 8 Vehicle Sales Executives reporting to me.
- We sell a portfolio of New and Used Vehicles, Renaults, Isuzu and ALL other brands we can source from our Westvaal Group Franchise Dealerships.
- My role as a Sales Manager is to lead the sales team, motivate, coach and assist with selling vehicles to ensure deals are closed with reasonable margin while maintaining great customer service.
- Develop strategies that drive dealership revenue, profitability, and market share.
- Manage and minimize department costs and operating expenses.
- Develop and implement marketing plans to generate leads and sales.
- We advertise on various platforms, on-online forums like Facebook, TikTok, Instagram, auto trader, cars.co.za and on our Group and Dealership websites.
- I have initiated programs to build long term relationships between the Dealership and the community we serve, for example implemented a Westvaal Renault Mashishing Schools Community Outreach Program.
- We sponsor and participate in various community programs, Golf days in our community golf course, 4x4 events, school sports, running club, cycling club in Lyndenburg/Mashishing.
- We prospect in neighboring companies for leads especially mining houses and logistics companies.
- We set up displays in malls from time to time and distribute leaflets of our specials everywhere.
- I have set up a workshop duty roaster to engage our workshop customers.
- Manage risk and ensure dealer compliance with franchise standards and target requirements.
- Daily sales meetings, budgeting, forecasting, sales targets, etc.
- Develop and encourage strong working relationships at all levels in the business.
- Provide effective leadership and people management to attract, develop and retain high quality employees.
- Create a positive work environment and culture to energize employees, give meaning to work, and maximize employee productivity.
- To ensure dealership meets Corporate Identity requirements.
- 100% target achieved July 2024
- 117% target exceeded August 2024
- 117% target exceeded September 2024
- 117% target exceeded October 2024
- 117% target exceeded November 2024
- 117% target exceeded December 2024
- 117% target exceeded January 2025
- 117% target exceeded March 2025
- 117% target exceeded April 2025
- CSI 100% July 2024 to March 2025
Senior New Vehicle Sales Executive
Action Ford Constantia
Constantia
2022.10 - 2024.06
- New Vehicle Sales
- Sell value added products e.g. maintenance plans, extended warranties, tracking devices etc.
- Organize and facilitate vehicle finance and insurance for customers.
- Sell and recommend Ford Options GFV deals.
- Generate sales plans, sales reports and advertising strategies to attract customers and generate sales.
- Pursue business fleet opportunities.
- Follow up on inquiries via email, internet leads and phone calls to ensure customers have all the information they need to make an informed purchase.
- Educate customers on the features, options, and packages on a range of make and model of vehicles to assist them in making a purchase that fits their needs and budget.
- Schedule appointments for customers to review potential purchases.
- Follow up with customers after purchase to ensure good after-sales experience.
- Research vehicle releases to remain up to date on the latest products and trends.
- Trade in appraisals.
- Adhering to Manufacturer Dealership operating standards.
- Vehicle stock planning, ordering, demos, loan vehicles, etc.
- Vehicle stock management, aging stock, interest free days stock, etc.
- Marketing plans, sales plans, leads generation, etc.
- Ensuring Manufacturer/ Group budgets are achieved.
- Product and marketing training Manufacturer/ Group.
- CVP/CSI processes are established.
- Daily sales meetings, budgeting, forecasting, sales targets, etc.
- Platinum Sales Level Status
- 100% CVP The Whole Year 2023
- Part of A Team Which Achieved Ford 2023 Dealership of The Year
Fleet Commercial Sales Executive
Bridgestone Wadeville
Wadeville
2020.07 - 2022.10
- New Business Development.
- Opening credit tyre accounts.
- Looking after and managing more than 30 Sites, big Logistics Companies.
- Managing and supporting All employees on Sites, +60 employees.
- Customer care and after sales service.
- Fleet Business Solutions.
- Fleet Maintenance.
- Key Accounts Management.
- Pricing & Deal Structuring.
- Sending Proposals and ensuring that profit margins and market share are achieved.
- Tyre presentations, negotiation and closing deals.
- Sites visits and maintenance.
- Delivering tyres to sites.
- Daily planning and compiling sales reports.
- Marketing, networking and sales promotions.
- Collecting and managing debtor’s book.
- Product training.
- Sales meetings.
- Budgeting, forecasting etc.
- Marketing plans.
- Leads generation.
- 25 Major Fleet Tyre Accounts in 1 Year 2021/2022.
- Recognised for achieving and exceeding targets with a Merit increase
Senior New Vehicle Sales Executive
Ford Barloworld Bruma
Bruma
2017.04 - 2020.06
- New vehicle sales.
- Fleet vehicle sales, Avis Account etc.
- Understand cars by studying their features and capabilities.
- Comparing and contrasting competitive models.
- New Business Development, keeping good rapport with previous and new customers.
- Qualify buyers by understanding their interests and matching their requirements to various models.
- Close sales by overcoming objections, complete purchase contracts, explain provisions, offer services, warranties, collect payments and deliver vehicles.
- Update own job knowledge by participating in educational opportunities, attending seminars and reading professional publications.
- Ensure that customers understand vehicle operating features, paperwork and warranties.
- Establish and maintain follow-up system, which encourages repeat business cum referrals.
- Report to the sales manager regarding reviews, analyses, objectives, and planned marketing and promotional activities.
- Participates in sales meetings and training provided by the dealership and manufacturers.
- Review sales statistics and plan more effectively to improve sales.
- Platinum Sales Level Status.
- Qualified and Certified as a Ford Fleet Executive with Fleet Executive Modules 1,2 & 3 and appointed to look after the Avis Fleet Account
Senior New Vehicle Sales Executive & Assistant New Vehicle Sales Manager
Volkswagen McCarthy Constantia
Constantia
2010.06 - 2017.03
- Averaged 12 units’ sales per month.
- Team leader, coaching, training & mentoring new sales executives.
- Managing a team of 12 Sales Executives.
- Deal structuring to ensure deals are profitable and lowering expenses etc.
- Ensuring CVP objectives and processes are achieved.
- Responsible for management of complete sales process prospecting, business development, vehicle finance, delivery of vehicles and after sales service.
- Advise procurement officers on fleet purchasing options and structure appropriate transactions incorporating desired vehicle specifications e.g. maintenance costs and all variables associated with fleet management.
- Actively manage account relationships to ensure future purchases and after sales satisfaction including consistent communication, office visits and other social networking opportunities including coordinating marketing events and promotional activities.
- Target driven, ensuring that business objectives in terms of unit sales, profit and customer service are achieved.
- Daily sales meetings, budgeting, forecasting, sales targets, etc.
- Top Sales Executive in the Dealership and Promoted to be 2IC
Senior New & Used Vehicle Sales Executive
Action Ford & Mazda Constantia
Constantia
2004.01 - 2010.05
- Selling and delivering of vehicles.
- Vehicle finance, pricing & insurance.
- Managing key accounts e.g. fleet, Absa Capital, Standard Bank fleet etc.
- Business development.
- Weekly strategy meetings.
- Customer care & after sales service.
- Product launches factory & dealership level.
- Competitor analysis, swot, market trends & developments.
- Product presentations, displays, golf days etc.
- Selling vehicle accessories and value/added products e.g. tracking devices etc.
- Computer literate: Excel, Power point, Word etc.
- Explore new opportunities to increase sales.
- Figure out customer’s needs by listening and asking questions.
- Perform walk-around with new and old customer and demonstrate features of suitable vehicles.
- Effectively close sales.
- Action Ford Group Top Sales Executive of The Year 2005
Retail Sales Assistant, HOD & Branch Manager
Sportsman’s Warehouse Woodmead
Woodmead
1998.02 - 2003.12
- Sales & Retail Operations of the store.
- Staff Management, +20 employees.
- Mentoring, Coaching & Training.
- Stock Control & Management.
- Receiving & Despatching.
- Ensuring the targets and store Profits are achieved.
- Store displays, Promotions & Advertising.
- Store Banking.
- Customer Care.
- Promoted from Sales to be Head of Department & Branch Manager
Education
BBA Degree - Marketing Management
IMM GSM Graduate School of Marketing
01.2011
Diploma - Project Management
Varsity College
01.2009
Diploma - Marketing Management
IMM GSM Graduate School of Marketing
01.2008
Certificate - Sales Marketing Management
Damelin Business College
01.1996
Matric / O’ Level - undefined
Sihlengeni Secondary School
01.1994
Diploma - office computing
Damelin Computer College
01.1998
Languages
English
IsiZulu
IsiXhosa
Personal Information
- ID Number: 7603145929083
- Willing To Relocate: Yes
- Health Status: Excellent
- Notice Period: 1 Month, Negotiable
- Criminal Record: None
- Nationality: South African
- Driving License: Code 8
Training Programs
Diploma office computing, Damelin Computer College, 1998-01-01
Itc
None
Skills
Sales process management
Pricing strategy
Competitor analysis
Deal closing
Timeline
Dealer Principal Multi-Franchise
MMU Motor Group
2026.01 - Current
New Vehicle Sales Manager
Renault Westvaal Lyndenburg/Mashishing
2024.07 - 2026.01
Senior New Vehicle Sales Executive
Action Ford Constantia
2022.10 - 2024.06
Fleet Commercial Sales Executive
Bridgestone Wadeville
2020.07 - 2022.10
Senior New Vehicle Sales Executive
Ford Barloworld Bruma
2017.04 - 2020.06
Senior New Vehicle Sales Executive & Assistant New Vehicle Sales Manager
Volkswagen McCarthy Constantia
2010.06 - 2017.03
Senior New & Used Vehicle Sales Executive
Action Ford & Mazda Constantia
2004.01 - 2010.05
Retail Sales Assistant, HOD & Branch Manager
Sportsman’s Warehouse Woodmead
1998.02 - 2003.12
BBA Degree - Marketing Management
IMM GSM Graduate School of Marketing
Diploma - Project Management
Varsity College
Diploma - Marketing Management
IMM GSM Graduate School of Marketing
Certificate - Sales Marketing Management
Damelin Business College
Matric / O’ Level - undefined
Sihlengeni Secondary School
Diploma - office computing
Damelin Computer College