Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
LINKS
Hi, I’m

Lucia Dzimba

Performance-Driven Recruiter
Johannesburg,GP
Lucia Dzimba

Summary

Results-driven Recruitment and Sales Leader with over 15 years of commercial leadership experience building high-performing teams and driving revenue growth across local and international markets.Founder of LushGlobal, a global recruitment and talent consulting business focused on aligning hiring strategies with business performance and measurable outcomes.

Specialised in remote and sales-focused environments, I integrate talent acquisition with revenue strategy to deliver faster hiring, stronger retention, and improved team performance. Proven ability to reduce time-to-fill, implement KPI-driven onboarding frameworks, and build structured probation systems that increase productivity and reduce performance risk.

Overview

22
years of professional experience

Work History

LushGlobal

Founder | Global Recruitment & Talent Consultant
04.2025 - Current

Job overview

  • Founded and scaled a global recruitment and talent consulting business, supporting clients across sales, media, and commercial sectors
  • Delivered end-to-end recruitment solutions, including sourcing, screening, interviewing, and onboarding of high-performing talent
  • Reduced time-to-hire and improved retention outcomes through structured recruitment and onboarding frameworks
  • Designed and implemented performance-driven hiring strategies, aligning talent acquisition with revenue and business goals
  • Built and managed remote and hybrid teams, ensuring alignment, productivity, and performance across international markets
  • Advised clients on talent strategy, team structure, and performance optimisation, improving overall business output
  • Developed recruitment tracking systems and dashboards, monitoring pipeline performance, conversion rates, and hiring efficiency
  • Positioned LushGlobal as a trusted partner in building high-performing teams, not just filling roles

Wisewater Media (International)

Remote Recruitment & Business Development Manager
04.2025 - Current

Job overview

  • Manage revenue portfolios exceeding R10 million per month (~$540K USD) across international markets
  • Reduced time-to-fill to 14 days (70% faster hiring cycle) through structured recruitment processes
  • Improved 3-month retention to 80%+ through KPI-driven onboarding frameworks
  • Reduced early-stage underperformance risk by 60% via structured probation systems
  • Designed and implemented commission and incentive structures, increasing sales productivity by 80%
  • Led recruitment, onboarding, and performance alignment for remote commercial teams

Virgin Active South Africa

Cluster Sales & Recruitment Marketing Manager
03.2016 - 03.2025

Job overview

  • Led and developed teaof 25+ sales professionals, driving recruitment, onboarding, and performance alignment across multiple branches.
  • Managed a multi-million rand revenue portfolio (~R10M/month), consistently achieving monthly and annual targets (12/12)
  • Reduced time-to-hire to ~14 days through structured recruitment and selection processes
  • Improved staff retention and onboarding success through KPI-driven onboarding frameworks
  • Designed and implemented full-cycle training and coaching programmes, increasing team productivity and conversion rates
  • Strengthened pipeline performance through structured forecasting, reporting, and performance tracking system

Virgin Active South Africa (Multiple Branches)

Sales & Marketing Manager
01.2010 - 02.2016

Job overview

  • Recruited and developed teams aligned to performance KPIs, contributing to branch profitability and operational success.
  • Managed sales and marketing operations across multiple branches, driving consistent revenue growth.
  • Led, coached, and developed high-performing sales teams to exceed monthly and annual targets.
  • Implemented structured sales processes, improving conversion rates and pipeline performance.
  • Strengthened customer retention through service excellence and engagement strategies.

Virgin Active & Planet Fitness

Senior Sales & Marketing Executive
02.2008 - 12.2009

Job overview

  • Consistently exceeded sales targets through proactive prospecting and structured closing strategies
  • Built and maintained strong client relationships, driving retention and recurring revenue
  • Delivered sales presentations aligned to client needs and business objectives
  • Contributed to team performance through collaboration and sharing of best practices

Dairiboard Holdings Ltd

Sales & Customer Relations Specialist
02.2004 - 01.2008

Job overview

  • Managed customer relationships and service delivery, ensuring high levels of client satisfaction and retention
  • Supported sales activities through client engagement, upselling, and product/service recommendations
  • Resolved customer queries and complaints efficiently, improving overall customer experience
  • Maintained strong client communication, contributing to repeat business and long-term relationships

Education

Damelin College
Johannesburg ,South Africa

BBA from Business Management
04.2001

University Overview

Alison Online

Diploma from Human Resources

University Overview

Alison Online

Diploma from Business Administration

University Overview

Speciss College

Certificate from Sales & Selling Management

University Overview

Skills

Full-Cycle Recruitment (Agency & In-House)

Talent Acquisition Strategy

Sales & Revenue-Driven Hiring

Business Development & Client Acquisition

Stakeholder & Client Relationship Management

KPI Development & Performance Management

Onboarding & Employee Retention Strategies

Structured Interviewing & Scorecard Systems

Remote Team Recruitment & Management

Sales Team Leadership & Coaching

Pipeline Management & Conversion Optimisation

CRM Systems (HubSpot, ATS Platforms)

Workforce Planning & Talent Mapping

Employee Engagement & Retention

Commercial Recruitment (Sales & Leadership Roles)

Accomplishments

Accomplishments
  • Awarded 7 international leadership incentives, including travel to North America and Asia, for top sales performance and leadership excellence
  • Consistently ranked among top-performing Recruiter & Sales Managers, delivering sustained revenue growth and team performance.

Timeline

Founder | Global Recruitment & Talent Consultant
LushGlobal
04.2025 - Current
Remote Recruitment & Business Development Manager
Wisewater Media (International)
04.2025 - Current
Cluster Sales & Recruitment Marketing Manager
Virgin Active South Africa
03.2016 - 03.2025
Sales & Marketing Manager
Virgin Active South Africa (Multiple Branches)
01.2010 - 02.2016
Senior Sales & Marketing Executive
Virgin Active & Planet Fitness
02.2008 - 12.2009
Sales & Customer Relations Specialist
Dairiboard Holdings Ltd
02.2004 - 01.2008
Damelin College
BBA from Business Management
04.2001
Alison Online
Diploma from Business Administration
Speciss College
Certificate from Sales & Selling Management
Alison Online
Diploma from Human Resources

LINKS

LINKS
www.linkedin.com/in/lucia-dzimba
Lucia DzimbaPerformance-Driven Recruiter