Louis Krüger
Media & Marketing Professional
Bloemfontein
Summary
Results driven video production manager, skilled in multimedia software and operational management. Seeking to deliver excellent video products & increase viewer engagement as a ____(title) at ____(employer). Have executed more than multiple video projects over the last 10+ years from marketing, advertising, corporate, events, to personalized content.
Organized and detail-oriented video production manager with 5 years experience in a high pressure video broadcasting company. Seeking to leverage ____(value/skill) with ____(job requirement) to help ____(employer) achieve ____(job requirement) as ____(title).
Video production manager with 10+ years of work experience looking to transition to ____(digital marketing / digital project management). Proven history ____(job requirement) of successful work with cross-functional fields. Seeking to deliver ____(job requirement) at ____(employer) as ___(title). Completed ___ (qualification) in ##(year).
Overview
14
14
years of professional experience
11
11
years of post-secondary education
Work History
Lead Technical Manager
DigiTV
South Africa
02.2022 - Current
- Manage teams nationally (M, DP, VE). Manage a team of 5 regional technical managers that support 15 different towns’ live video production teams across South Africa.
- Training & development (M, DP, VE). Lead national online training sessions to improve the skills of production teams. Develop and implement a standardized online training course that guide, assess, and upskill 78 student to become freelance production team leaders.
- Asset tracking, maintenance & audits (DP). Optimize the inventory system that consists of 46 live production equipment sets or 21089 individual items. Improve ongoing maintenance requests and ensure stock was updated with bi-annual audits.
- Implementation of standard processes (M, DP, VE). Recommend, implement, adjust, and review standardized processes to assist onboarding of new employees and provide guides and checklists for all to follow and refer to.
- Quality control (DP, VE). Ongoing reviewing of the quality of live video broadcasts. Drive feedback sessions with my team to identify common issues or isolated cases.
- Event management for live streaming (M, DP). Lead special live events from planning to execution. Some events would encompass 4 - 6 simultaneous live streams at a single event.
Creative Consultant
Boyden Observatory Museum
Bloemfontein
06.2013 - Current
- Curation (DP). Contribute to the layout of information in the museum to most effectively guide visitors through the space and assist the accumulation of information to walk away with a meaningful experience.
- Image editing (M, DP, VE). Enhance and repair archive image to be printed for museum exhibits.
- Teamwork with researcher (DP). Plan & collaborate with the lead researcher to best utilize the areas within the building to tell a compelling story and inspire visitors.
Area Manager
DigiTV
Bloemfontein
02.2020 - 01.2022
- Manage teams (M, DP, VE). Manage the Free State and Northern Cape provinces that consist of 7 producers running online video content channels for 10 clients in 5 towns.
- Client relationship building (M). Grow a strong business relationship with signed clients with regular check-ins and meetings to analyze my teams’ performance.
- Client sales & services (M, DP, VE). Reach out to businesses in the area to offer our video production and live streaming services. I was the top area manager to acquire jobs for the company in 2020 and 2021.
- Recruitment (DP). Acquire new production team leads and assistant producer interns for the area. A total of 23 individuals in 2 years.
- Push event promotion (M, VE). Train and provide team leads with tools. Oversee the execution of marketing efforts for live stream productions.
Technical Manager and Assistant Area Manager
DigiTV
Bloemfontein
03.2019 - 01.2020
- Manage teams (M, DP, VE). Manage the Free State and Northern Cape provinces which consist of 7 producers coordinating online video content channels for 10 clients in 5 towns.
- Training (M, DP). Onboarding new employees with thorough training course from standards of service delivery to internal communication processes to follow.
- Quality control (VE). Review the quality of live video broadcasts; follow up with one-on-one feedback sessions to improve teams' output.
- Technical advisor for events (DP, VE). Technical support during live events to ensure broadcasts start on time (92% success rate), all creative elements are used correctly according to standard, and any issues resolved rapidly.
- Facilitate event build up & implement production enhancements (M, VE). Create marketing templates for team leaders to use. Oversee the execution of marketing efforts for live stream productions. Take initiative to improve of the broadcast quality of the company by creating additional material (media / graphics) to implement in live streams such as replay stingers, picture-in-picture templates, virtual studios, etc.
- Recruitment (DP). Grow the number of production team leads and assistant producer interns for the area. A total of 17 in the 1 year active in this post.
- Storyboard & script writing (DP, M, VE). Research, conceptualize, create video briefs, shoot, and edit advertisements & marketing videos for clients.
- Software essentials configuration (DP). Ensure all production team leads are equipped with the correct desktop software & tools for daily admin use and service delivery.
Content Producer
DigiTV
Bloemfontein
06.2018 - 02.2019
- Content creation (M, VE). Identify topics and creative angles for dynamic video content at Grey College Secondary School to publish on their online channel.
- Research (M, DP). Keep track of activities at the school (events, news, staff & pupil achievements, & notices); and do research on the history, culture & traditions of the school to produce digital content.
- Storyboard & script writing (M, VE). Plan the running order, location, talent, and scenes of identified content projects.
- Event live streaming (M, VE, DP). Brief and lead a production team with the live streaming of all school events, specifically sport, culture, and academics.
Freelance Videographer and Photographer
Self Employed
Bloemfontein
06.2014 - 11.2018
- Storyboard and script writing (M, VE). After writing a concept, develop a production plan, and storyboard to achieve the vision agreed upon with the client.
- Marketing & event videography (M, VE). Cover an event with an engaging story in mind to deliver memorable video content that align with the core ideals and intent of the client.
- Editing (VE, M). Utilize Adobe Creative Suite to edit, transform and enhance raw footage.
- Event photography (M). Capture exciting moments at an event whether it be spur-of-the-moment or preplanned to encapsulate the event fully and provide the client with marketing content.
Art Teacher
Free State Department of Arts & Culture
Bloemfontein
03.2018 - 09.2018
- Curriculum creation (ME, VE, DP). Develop a 6-month art program for 3 different grades that compliments the current school curriculum while touching on recent creative industry fields that exposes the youth to the benefits of artistic expression.
- Inspire students and assist in developing creativity and self-expression through various art forms and media.
- Teach classes on painting, collage, and color theory.
- Create and implement various thematic lesson plans, utilizing age-appropriate material and focusing on relevant topics.
- Documented student work in order to exhibit and celebrate the learning process of each child.
- Reporting (M, DP). Monthly reports on learner engagement, challenges, performance, positives, and adjustments to make to the curriculum based on foundings.
Project Coordinator
Vrystaat Arts Festival
Bloemfontein
01.2017 - 08.2018
- Project development (M, DP). Research, create, adapt, and expand an art project for the Vrystaat Arts Festival which consists of visits to artists’ studios.
- Project management. Keep projects on schedule by managing deadlines and adjusting workflows.
- Collaborate (DP, M). Recruit & communicate with 17 artists and 4 creative institutes from different disciplines (visual art, fashion, crafts, photography & new media, colleges & universities) to maximize the project richness.
- Content marketing (M, VE). Create marketing material (for online & physical use) to promote the events. Prepare, schedule, and post various content to build awareness and engagement on social media - artist spotlights (quotes, video interviews), tour guidelines, ticket packages, & competitions.
Freelance Graphic Designer
Self Employed
Bloemfontein
01.2009 - 08.2018
- Created digital image files for use in digital and traditional printing methods.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Created broad range of work using various design techniques.
- Designed website layouts, templates, and unique branded looks.
- Marketing graphic designing (M, VE). Event theme, logo & slogan creations applied in posters & signage and social media graphics for profile (variants for rotation) and content posts.
- Visual Standards Manual (M, DP, VE). Corporate identities (logos, fonts, colours, letterhead & business cards) , brochures & booklets.
Art Sales Associate
Park West Gallery
Miami
05.2016 - 06.2017
- Team work in diverse work environment (M, DP, VE). Work with multinational teams towards the common goal of running an exciting and lucrative art program (consisting of auctions, raffles, promotions, VIP events, art trivia games, and art tours) onboard cruise liners.
- Cultivated interpersonal skills by building positive relationships with others.
- Fast-pace environment (M, DP). 7-days-a-week program in an always-on-call work environment whereby dedication & commitment is needed to prioritize sales opportunities and meet targets.
- Event marketing (M). Set up lead generation at the start of each cruise to create engagement to convert into sales after a few days. Awareness was built with cross department promotions, onboard entertainment raffles, etc.
- Sales (M). Convert as many new passengers of each cruise into sales. Commissions and sales targets acted as motivation for all individuals to contribute.
Archival & Gallery Assistant
University of the Free State
Bloemfontein
02.2012 - 11.2015
- Researched and recorded origins, provenance and historical significance of more than 2000 archival materials at the Dpt of History of Art & Image Studies.
- Curation (DP). Assist in the curation of numerous exhibitions while optimizing the usage of 3 varying gallery spaces.
- Gained strong leadership skills by managing projects from start to finish.
- Worked flexible hours across night, weekend and holiday shifts.
- Event photography (M). Document and archive each exhibition’s opening event as well as the transformation of the space with each project.
Sub-editor
Trends Magazine
Bloemfontein
08.2014 - 05.2015
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Proof reading & translation (M, DP). Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards. Ensure articles written by clients were on standard and/or translated to English (from Afrikaans).
- Research (M, DP, VE). Do research on relevant topics to cover that are in line with the ethos of the magazine.
Education
Professional Diploma - Digital Marketing
Austin Peay State University
Online Via Shaw Academy 06.2022 - 01.2023
Professional Diploma - Sales & Business Development
Austin Peay State University
Online Via Shaw Aacademy 01.2022 - 12.2022
Professional Diploma - Management & Leadership
Austin Peay State University
Online Via Shaw Acadamy 07.2020 - 01.2021
Master of Arts - Fine Arts
University of The Free State
Bloemfontein, South Africa 02.2013 - 02.2016
Bachelor of Arts - Fine Arts
University of The Free State
Bloemfontein, South Africa 02.2009 - 12.2012
Diploma - Graphic Design & Photography
Planet Pixel School of Advertising
Bloemfontein, South Africa 02.2007 - 12.2008
Skills
Technical Training Leadership
undefinedSkills Summary
- Cross-functional Creative thinker
Experience in video production & editing, graphic design, web graphics, photography and live streaming. Made a holistic contribution to live event broadcasts from planning, to social media creatives, to additional graphic integration into broadcasts like virtual studios, and post event highlight reels and stories for marketing.
- Project planning & execution
As a self-motivated area manager I acquired the most new once-off live streams from new clients in 2020 and 2021. I also guided the successful execution of these productions and maintained a strong customer service relationship. I coordinated specialized sport events whereby additional resources and production value were implemented.
- Strategic thinking & Problem-solving
As project technical lead I addressed operational shortcomings of the company. I initiated online training & onboarding courses. Live stream success rates improved by 30%. Learning curve for new recruits were reduced by 50%. Interns and entry level employees gained more insights and were up-skilled more frequently.
- Organized & Detail orientated
Managed the intern recruitment process in my region. Annually 18 interns were employed in limited timeframes that varied upon sponsorships. My region met targets on time continuously. Which in turn supported all my production teams with the necessary resources to run successful projects.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Professional Diploma - Digital Marketing
Austin Peay State University
06.2022 - 01.2023
Lead Technical Manager
DigiTV
02.2022 - Current
Professional Diploma - Sales & Business Development
Austin Peay State University
01.2022 - 12.2022
Professional Diploma - Management & Leadership
Austin Peay State University
07.2020 - 01.2021
Area Manager
DigiTV
02.2020 - 01.2022
Technical Manager and Assistant Area Manager
DigiTV
03.2019 - 01.2020
Content Producer
DigiTV
06.2018 - 02.2019
Art Teacher
Free State Department of Arts & Culture
03.2018 - 09.2018
Project Coordinator
Vrystaat Arts Festival
01.2017 - 08.2018
Art Sales Associate
Park West Gallery
05.2016 - 06.2017
Sub-editor
Trends Magazine
08.2014 - 05.2015
Freelance Videographer and Photographer
Self Employed
06.2014 - 11.2018
Creative Consultant
Boyden Observatory Museum
06.2013 - Current
Master of Arts - Fine Arts
University of The Free State
02.2013 - 02.2016
Archival & Gallery Assistant
University of the Free State
02.2012 - 11.2015
Bachelor of Arts - Fine Arts
University of The Free State
02.2009 - 12.2012
Freelance Graphic Designer
Self Employed
01.2009 - 08.2018
Diploma - Graphic Design & Photography
Planet Pixel School of Advertising
02.2007 - 12.2008
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