LIZELLE WAKEFORD
Key Accounts Manager
WITFIELD
Summary
Experience a professional with a laser focus on achieving goals, driven by results, and dedicated to exceptional customer service. Immerse yourself in a profile that epitomizes goal orientation, result-driven initiatives, and a customer-centric approach.
Overview
23
23
years of professional experience
1
1
Certification
2
2
Languages
Work History
Brand Specialist
The Graffiti Group SA
05.2025 - Current
- Championed customer-centric approaches in all aspects of branding to ensure long-term loyalty and repeat business.
- Managed creative projects from inception to completion, ensuring timely delivery and exceptional results.
- Developed compelling brand narratives to differentiate products in a competitive marketplace.
- Boosted customer engagement through social media management, content creation, and targeted promotions.
- Enhanced brand visibility by developing and implementing strategic marketing campaigns.
Print and Project Management Broker
Self employed
10.2020 - 10.2025
- Developed integrated marketing strategies aligned with client brand objectives
- Advised clients on campaign execution across print, POS, large format, packaging, and promotional materials
- Conducted market and competitor analysis to identify growth opportunities
- Strengthened brand positioning
- Collaborated with creative and production teams to deliver impactful advertising campaigns
Key Accounts Manager
Bidvest Soho
10.2018 - 09.2020
- Directed strategic management of high-value corporate and agency accounts
- Built long-term partnerships with major brands, advertising agencies, and procurement teams
- Led contract negotiations, pricing strategies, and service-level agreements
- Developed account growth strategies that increased client lifetime value
- Identified cross-selling and upselling opportunities across print, branding, and advertising services
- Ensured on-time, high-quality project execution through coordination with production and creative teams
- Maintained high client retention through proactive relationship management and consultative support
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
Key Accounts Manager (CRM)
Prismaflex International
10.2017 - 10.2018
- To implement new strategies and processes for Tarpaulin division.
- Brand and marketing specialist Tarpaulin Division.
- Customer Relationship management (CRM).
- Growth of key accounts with new proposals and existing service.
- Build profit margins for company.
- Price negotiations, Price structures and increases.
- Innovation and conceptualization on new products and services.
- Managing of campaigns and distribution, Co-coordinating shipments and distributions.
- Interaction with internal and external clients to obtain all relevant information, timings and production processes, order stock, get final sign off for production.
- Oct 2018 - Contract to implement new sales strategy
Key Accounts Manager
The solutions team
07.2016 - 09.2017
- New Business development, Visual Brand Management.
- Growth of key accounts with new proposals and existing service at Senior level.
- Build and maintain relationships with new and existing clients.
- Build profit margins for company.
- Price negotiations, Structures and increases by analyzing Trends and markets.
- Innovation and conceptualization on new products and services.
- Project management.
- Brand Management and Marketing Management.
- Customer relationship Management.
- Accounting processes (Quote, invoice, budgets, pipelines, dc,cc).
Account Executive/Account Manager
Beith and Techniad
06.2010 - 06.2016
- Brand Management – Edcon, Abi, SAB, Nedbank, Supergroup, Peterbill, P&G.
- Introduction of Tarpaulin into company offerings (From startup to production).
- Sales Growth both new and existing.
- International print production, packaging and Freight.
- Customer Relationship management (CRM).
- Costings and budgets.
- Innovation and conceptualization on new products and services.
- Production processes, planning and coordinating.
- Accounting aspects.
- Managing of campaigns and distribution.
- Activation in store's country wide. (Edcon, Mc Donalds, Vodacom, Cell C, Mtn).
- Identify client's needs versus products required.
- Grow and maintain existing clients as well as assist and generate new business.
- All correspondence between production and client.
- To be the hub of information.
- International dealings with clients apart from South Africa.
Sales Executive/Campaign Manager
Hirt & Carter (Omnigraphics)
10.2002 - 05.2010
- Fleet & Tarpaulin Specialist.
- Maintaining excellent relationship with Various blue chip clients.
- Promoting a solution.
- Identify a client's need for a product that suite their specified needs.
- Achieve Budgets & targets.
- Ensure an end result right throughout production.
- Quotes and invoicing.
- Co-ordinate campaigns.
- Campaign Management (Co-ordinates the whole Gauride campaign nationwide for World Cup Soccer 2010).
Education
Customer Relationship Management - Applied Strategies (NQF 6), Principles (NQF 6)
Unisa
01.2015
Marketing Management - undefined
Damelin
01.2007
Basic Accounting - undefined
Damelin
01.2005
Grade 12 - English(hg), Afrikaans (hg), Accounting, match, Typing, Hotel & catering(hg)
Dr. EG Jansen
01.1997
Skills
Achieve Budgets & targets
Brand Management and Marketing Management
Customer relationship Management
International print production, packaging and Freight
Innovation and conceptualization on new products and services
Production processes, planning and coordinating
Managing of campaigns and distribution
Affiliations
Midcomp
Xanita
Nation wide installers
Certification
Driving license category CODE 08 (own transport)
PERSONAL DETAILS
- Date of birth 04 Jul 1979
- Marital status Co-inhabit
Timeline
Brand Specialist
The Graffiti Group SA
05.2025 - Current
Print and Project Management Broker
Self employed
10.2020 - 10.2025
Key Accounts Manager
Bidvest Soho
10.2018 - 09.2020
Key Accounts Manager (CRM)
Prismaflex International
10.2017 - 10.2018
Key Accounts Manager
The solutions team
07.2016 - 09.2017
Account Executive/Account Manager
Beith and Techniad
06.2010 - 06.2016
Sales Executive/Campaign Manager
Hirt & Carter (Omnigraphics)
10.2002 - 05.2010
Marketing Management - undefined
Damelin
Basic Accounting - undefined
Damelin
Grade 12 - English(hg), Afrikaans (hg), Accounting, match, Typing, Hotel & catering(hg)
Dr. EG Jansen
Customer Relationship Management - Applied Strategies (NQF 6), Principles (NQF 6)
Unisa