Lizelle Rossouw

• Direct digital marketing projects through conceptual planning, schedule management and final implementation.
• Create highly successful digital strategies for various platforms to attract customer engagement.
• Meet deadlines, exceed expectations and effectively roll out paid advertising campaigns whilst remaining within budget.
• Monitor, analyse, optimise and report weekly and monthly on performance statistics and use data to inform future strategies.
• Manage and coach team engaged in ongoing campaign optimisation, account management and ad placement.

• Created dynamic SEO strategies and optimised copy and landing pages for search engine marketing purposes and to drive lead and demand generation.
• Deployed social media and digital campaigns through content curation and content creation, engaged with target audiences and boosted reach with strategic ad placements.
• Implemented new strategies to improve conversion and click-through rates.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Leveraged tracking data to segment target audiences, trigger campaigns and personalise content.

• Transformed corporate website and social media platforms to better engage customers, generate leads and promote sales.
• Created company brand messaging and collateral materials, including print and digital media publications and email newsletters, using Adobe Suite.
• Masterminded, implemented and hosted first international virtual conference in collaboration with advertisers and external suppliers.
• Managed marketing plan to develop and execute marketing strategies, budgets and sales plans for business segments.
• Generated reports detailing campaign performance, customer engagement and engagement trends.

• Researched and analysed competitor web content and advertising links to gain insight into new competitive strategies.
• Improved page content, keyword relevancy and branding to achieve search engine optimisation goals and improve user experience.
• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Led and managed talented teams to plan and implement project tasks meeting timelines, remaining within budget and exceeding expectations.

• Implemented new strategies to improve click-through rates and conversion.
• Researched trends and projected industry changes to capitalise on emerging opportunities.
• Completed in-depth training in social media, digital marketing and graphic design.
• Created wide range of digital assets such as rich media online ads, videos, presentations and micro websites across multi-channel campaigns.
• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.

• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Hands-on market research
• Researched competitive solutions and maintained competitive market comparisons and evaluations.

• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialisation.
• Recruited and hired capable team members with diverse skill sets to add value to marketing department.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Managed daily operations and sales functions to maximise revenue, customer satisfaction and employee productivity.
• Set up, completed and tracked customer surveys for local, regional and national campaigns.

Worked in hospitality industry for 11 years, progressing from Casino Tables Croupier to Casino Tables Trainer to Casino Pit Manager.

• Maintained customer loyalty to casino with expert and immediate handling of complaints and providing superb customer service. Coordinated staff schedules, rotations and breaks. Interviewed, hired and trained new casino tables croupiers. Stayed current on games offered at establishment, as well as ever-changing techniques used by cheaters.