LINDOKUHLE SIBANYONI
Multi Brand Product Manager | Omoda & Jaecoo South Africa | iCAUR South Africa
Fourways
Summary
Dynamic and results-oriented Multi-Brand Product Manager, with 7 years experience specializing in product roadmap development, market research, and data analysis. Expertise in identifying revenue-maximizing opportunities and executing strategic initiatives has led to a proven track record of successful market penetration and impactful product launches.
A strong foundation in product marketing complements a history of leading cross-functional teams to drive product development and effectively manage lifecycle processes. Committed to delivering innovative solutions that align with market needs and enhance overall business performance.
Overview
6
6
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Multi Brand Product Manager
Chery International Pty Ltd - South Africa
Bryanston
09.2024 - Current
- Managed full product lifecycle 8 new product launches , from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Prioritized roadmap in order to achieve product goals and metrics.
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Drove revenue growth by establishing strong relationships with key industry partners.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Enhanced user engagement by leading development and implementation of feature-rich mobile app.
Product & Specification Analyst – LCV/SUV
Nissan South Africa (PTY) LTD
Pretoria
01.2023 - 08.2024
- Minor Change Introduction within the Light Commercial Vehicle segment in SSA
- Large Frame Usage Survey to study and develop new R&D Investment
- FMI & VME Tracking within 3 Main Products
- Free Cash Flow - Management within the marginal profit - Incentives
- Product Marketing Platform
- Launch Strategic Brief
- Marketing Creative Brief
- Optimum route-to-market with short terms action plans
- Achieve parts purchasing and after sales objectives with SSA
- Full Model Change Profile Development
- Collaborated with cross-functional teams to implement successful product launches and campaigns.
- Reduced costs by streamlining market research processes for efficient data gathering and reporting.
- Continuously sought opportunities for improvement within the department, implementing process enhancements as needed to drive productivity gains.
- Collaborated with cross-functional teams to develop comprehensive product specifications, ensuring successful launches.
Regional Sales – West Africa
Nissan South Africa (PTY) LTD
Pretoria
01.2022 - 01.2023
- Managed 8 National Sales Companies Operational Management
- Orders and Allocation confirmation
- BP Management and Strategic Recovery Plan
- WS/RS Management
- Source Plant Dragon EIM inputs and confirmation
- Stock Management
- Export new incoterms setups for effective operational flow - FCA UMLAAS
- Optimum route-to-market execution plans
- Forecasting and supply demand planning
- Dealer performance management
- Achieve new vehicle retail volumes
- Ensure compliance with NSA standards and policies and understand market trends and react accordingly
- Cross functional interaction to achieve objectives
- Achieve parts purchasing and Aftersales objectives
Product Marketing – Light Commercial Vehicle
Nissan South Africa (PTY) LTD
Pretoria
01.2022 - 01.2022
- Price and Product (Specification enhancement) Positioning within Markets
- Responsible for cross functional team coordination (aftersales, Dealer Development & Marketing)
- Setting transactional Pricing and tracking within the 1.0T Pick-Up Segment with Cross Car Line Coordination
- Performance (Volume, market share, price trend)
- Competitiveness (TPVA)
- Demand trend (TIV, share movement)
- Create the Go-to-market strategy and marketing and sales tactics
- Manage all Milestones starting KKJ/Contract → MPR
- Product spec and End Items management to suit the different RBU markets’ positioning & customer needs.
- Propose life cycle volume, VME, FMI and positioning plan
- Define Product lineup deficiencies and future risks and report to [V] requirements and risks.
Marketing Intelligence – Upstream & Downstream
Nissan South Africa (PTY) LTD
Pretoria
01.2020 - 01.2022
- MCSS – NAVARA, QASHQAI, TERRA & MAGNITE (Pre-Launch Market research to prepare and develop communication strategies for “Unique Selling Points” and Customer Statements
- After Launch Study – NAVARA (Quantitive Static evaluation with competitors Ford Ranger and Toyota Hilux to compare with segment leaders and identify product weakness and develop product life cycle updates.
- Strategic Brand IS – Track Nissan Brand Health in the market and understand the overall opinion of respondents of Nissan as a brand and the product
- Challenge to CPS in terms of product design, technical feasibility, spec and performance
- Synergize with NML to ensure that the concepts are in sync with the corporate norms and the Region customer requirements
- Coordinate with key stakeholders such as Engineering, Program director, Program management office, CPS, AMIEO Product Planning, Product Marketing, CVE, NML Japan etc...
- Identify opportunities with customer unmet needs, In Depth study for Customer Lifestyle, demographics, Emotional aspirational needs evolution, propose new product requests for AMIEO region, Justify and get new projects for the region
- Analysis of Vehicle segments, NCBS, UNS, ALS, other Market Intelligence reports to define the future product
- Validate & fine tune Focus Target Customer, Strategic Advantage, Concept & design through customer survey
- Define Concept Statement
- Identify Strategic Competitive Advantage
- Obtain consumer feedback from Market Intelligence through surveys, research and data checking to determine customer needs and price ranges
- Propose Life events for each project to keep model refreshments and competitiveness with changing market and competition environment. It includes (Minor change, MY events, Special Editions etc.)
Education
Certificate Sales & Marketing - Sales & Management
University of Cape Town
South Africa 07.2023
Bachelor of Arts Information Management - Information Management
University of Johannesburg
Johannesburg, South Africa 01.2020
Bachelor of Commerce With Honours (Cum Laude) - Information management
University of Johannesburg
Johannesburg, South Africa 01.2018
Skills
Microsoft - Excel, PowerPoint, Access, Word
Certification
Best Presentation Award for Jaecoo J5, Omoda & Jaecoo International China Wuhu - March 2025
Timeline
Certificate of Excellence For Team Player Of The Year
12-2025
Best Presentation Award for Jaecoo J5, Omoda & Jaecoo International China Wuhu - March 2025
03-2025
Multi Brand Product Manager
Chery International Pty Ltd - South Africa
09.2024 - Current
Product & Specification Analyst – LCV/SUV
Nissan South Africa (PTY) LTD
01.2023 - 08.2024
Regional Sales – West Africa
Nissan South Africa (PTY) LTD
01.2022 - 01.2023
Product Marketing – Light Commercial Vehicle
Nissan South Africa (PTY) LTD
01.2022 - 01.2022
Marketing Intelligence – Upstream & Downstream
Nissan South Africa (PTY) LTD
01.2020 - 01.2022
Certificate Sales & Marketing - Sales & Management
University of Cape Town
Bachelor of Arts Information Management - Information Management
University of Johannesburg
Bachelor of Commerce With Honours (Cum Laude) - Information management
University of Johannesburg
References
Hajra Osman
Hajrao@nissan.co.za
012 529 6000
Shannon Gahagan
Shannon@omoda.co.za
010 448 5388
Moeketsi, Mapogo
Mapogom@gmail.co.za
084 287 9639
EXPERTISE
- Performance Management
- Data Analytics & Assessment
- Sales Forecasting
- Supplier Selection - RFQ
- Revenue Growth Strategies
- Workflow Delegation
- KPI Setting and Tracking
- Executive Collaborations
- Strategic Pricing Models