Lindiwe Nkosi
Brand & Marketing Operations Manager
Cape Town
A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.
Wayne Gretzky
Summary
Strategic Event Operations Leadership (12+ years): Directed planning and delivery of 150+ large-scale events including Rugby World Cup campaigns, managing logistics, accommodation, guest operations, transport, and workforce coordination across multiple venues.
Stakeholder & Federation Collaboration (10+ years): Built and maintained partnerships with 15+ franchise teams, sponsors, and local authorities to ensure aligned strategic delivery and high client satisfaction.
Guest Operations & Hospitality Management (10+ years): Designed and managed VIP and hospitality programs for major tournaments, including guest travel, ticketing, protocol, and venue readiness for up to 90,000 attendees.
Operational Efficiency & Innovation: Implemented structured workflows, accreditation systems, and vendor strategies, resulting in a 10–15% reduction in delivery costs and 25–30% improvement in efficiency.
Overview
14
14
years of professional experience
Work History
Event Marketing & Brand Manager
SA Rugby Union
Cape Town
04.2022 - Current
- Lead 15+ brand and marketing activations per year, coordinating logistics, VIP experiences, and sponsor visibility for national events and campaigns.
- Oversaw trophy tours, capping ceremonies, and sponsor workshops, aligning partner objectives with on-site event experiences.
- Managed stakeholder relationships with 15+ partner franchises and sponsors, ensuring consistent service delivery and alignment across all touchpoints.
- Recruited, briefed, and led event staff and hospitality teams on-site, maintaining premium guest experience and operational standards.
- Introduced structured workflows for asset coordination and brand management, improving delivery speed and operational consistency.
Media Operations Manager
SA Rugby Union
Cape Town
11.2014 - 03.2022
- Directed media logistics and content coordination for international tournaments, including accreditation, press handling, and photography delivery.
- Coordinated with internal departments and creative agencies to align official marketing materials with campaign objectives.
- Executed media conferences, photo sessions, and broadcast content capture, supporting brand exposure and partner activation.
- Supported hospitality teams and on-site logistics across multiple venues, contributing to operational excellence and client satisfaction.
- Provided frontline support for partner and franchise requests, maintaining service reliability under pressure.
Events & Media Operations Manager
Stadium Management South Africa
Cape Town
04.2011 - 10.2014
- Managed operational delivery for over 50 events annually, including concerts, sporting events, and VIP ceremonies at a 90,000-seat venue.
- Oversaw ticketing, guest services, and hospitality execution for high-profile events, including AFCON and Nelson Mandela's State Memorial.
- Built and coordinated large event teams, including vendors and service providers, to deliver complex public-facing operations.
- Negotiated contracts, implemented SOPs, and increased planning efficiency by 30% while reducing event costs by 10%.
- Maintained a 95% service compliance rate through structured scheduling, team training, and stakeholder coordination.
Education
Bachelor of Arts - Communication Science
- 8 modules to completion
- Completing final academic requirements while managing national-level event portfolios. Combines formal study with proven delivery experience.
Marketing Management Diploma -
Focused on practical application of marketing, event strategy, and business communications.
Skills
Event & Marketing Operations
undefinedPersonal Information
- Date of Birth: 05/06/1982
- Nationality: South African
- Available for frequent international travel
- Open to relocation
Accomplishments
Director of National Stadium, Orlando Stadium, Rand Stadium & Dobsonville Stadium | Stadium Management South Africa
- Appointed to a board-level leadership role overseeing governance, strategic oversight, and commercial direction for four major South African stadiums.
- Worked alongside city stakeholders, rights holders, and operational leads to align event use, compliance, and revenue strategy.
- Provided high-level input on venue readiness, safety policies, and long-term infrastructure development.
- Advocated for sustainable, inclusive venue programming aligned with community upliftment and international event standards.
Timeline
Event Marketing & Brand Manager - SA Rugby Union
04.2022 - Current
Media Operations Manager - SA Rugby Union
11.2014 - 03.2022
Events & Media Operations Manager - Stadium Management South Africa
04.2011 - 10.2014
University of South Africa - Bachelor of Arts, Communication Science
Varsity College - Marketing Management Diploma,
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