Lindiwe Nkosi

Plan and manage marketing and communications campaigns to promote SA Rugby's strategic goals through its brands and events.

• Promote SA Rugby by aligning brand and property campaigns to the organisation's broader goals.
• Prepare and administer annual budgets to meet all brand, marketing and eventing requirements.
• Plan and deliver brand and property campaigns and events to maximise their impact.
• Identify and act on PR opportunities to promote SA Rugby properties where the budget may be minimal or absent.
• Manage relationships with internal and external stakeholders to ensure the delivery of campaigns and the enhancement of SA Rugby's reputation.
• Manage all applicable budgets.
• Increase brand awareness through event marketing, sales and brand promotion.
• Contribute to social media content documenting the brand's impact.
• Execute brand activations to standards and with professionalism.
• Identify key high-traffic, consumer-centric locations and events to deliver brand awareness.

Among the primary responsibilities of this role is to plan and execute rugby events and the operational processes that are on-brand with SA Rugby's business objectives.

• Successfully manage media operations for annual rugby tournaments with varying durations such as the Castle Lager Rugby Championship, and HSBC Cape Town Sevens Series including overseeing all in-house corporate functions and roadshows by hosting collaborative meetings on activities related to planning, contractual obligations, scheduling, resourcing, risk mitigation and attendee engagement.
• Plan and organise SA Rugby media conferences and collaborate with the media and marketing team to deliver world-class events and enhance SARU's reputation as an iconic national brand.
• Manage media accreditation and ensure smooth delivery of the accreditation solution.
• Conduct site recces, oversee venue logistics, and manage departmental media budgets and operations timelines.
• Evaluate existing media operations plans and processes to identify opportunities for improvement.
• Communications department support such as responding appropriately and without comeback to external and internal stakeholders.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.

Delivered a programme of live event fixtures and collaborated on several projects at the 90 000-capacity venue whilst effectively managing cost.

• Collaborated in delivering multi-live event experiences with global partners and key City of Johannesburg teams.
• Built and maintained relationships with relevant media into a solid communication base.
• Maintained regular distribution of press releases and images to various contact points while ensuring brand positioning on all platforms.
• Led seamless operational logistics with technical production, oversaw budgets, and compiled data to improve efficiency.
• Supervised suppliers, volunteer programme, audio-visual technicians, and facility management team.
• Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalisation, and rehearsal, and opening ceremonies (incl AFCON 2012).
• Identified appropriate marketing channels and targeted customers for campaigns.