Lindiwe Mngadi
Marketing Strategist
Johannesburg
Summary
A results-driven Marketing and Communications professional with practical experience delivering data-informed campaigns across digital and traditional channels. Skilled in audience segmentation, content development, and campaign optimisation, I currently serve as Regional Marketing Coordinator for the Middle East and Africa at SLR Consulting. My role includes developing integrated campaigns, producing tailored content, and maintaining brand consistency across multiple platforms. I combine analytical insight with creative thinking to engage audiences effectively and achieve measurable outcomes. I am committed to contributing to an organisation that values innovation, collaboration, and continuous improvement.
Overview
10
10
years of professional experience
Work History
Regional Marketing Coordinator (Middle East and Africa)
SLR Consulting
05.2024 - Current
- Plan and execute multi-channel marketing campaigns aligned with regional business objectives.
- Create, edit, and proofread content for email, social media, digital platforms, print media, and internal communications, ensuring consistent brand tone.
- Analyse audience data to support segmentation, targeted messaging, and personalised communications.
- Work closely with global and regional marketing teams to maintain consistent messaging and brand alignment.
- Develop marketing collateral including brochures, case studies, thought leadership articles, and project profiles.
- Coordinate the design, production, and distribution of branded materials for campaigns, events, and exhibitions.
- Manage internal marketing resources such as content libraries, archives, and intranet materials.
- Monitor and report on campaign performance metrics and recommend data-driven improvements.
- Maintain relationships with vendors and external partners to support timely and high-quality delivery.
- Support the development of marketing strategies, budgeting activities, and compliance with data protection requirements.
- Manage website content using Sanity Studio.
- Coordinate webinars and virtual events using MS Teams Webinar and GoToWebinar.
- Oversee corporate clothing processes and supplier onboarding.
- Social Media Management: LinkedIn and Instagram.
- Managing regional event planning, including trade shows and conferences, to promote brand visibility and networking opportunities.
Marketing Assistant
Sanlam Retail Affluent
02.2022 - 01.2024
- Manage multiple email inboxes and ensure timely resolution of queries where required.
- Provide day-to-day support on general marketing tasks to ensure smooth execution of marketing activities.
- Lead the planning and delivery of events, webinars, and marketing campaigns.
- Oversee the production of integrated reports, including the creation of monthly and annual abridged reports.
- Gather and evaluate feedback on campaigns, projects, sponsorships and report on return on investment (ROI).
- Execute both print and digital marketing campaigns in line with brand and business objectives.
- Provide technical marketing support, including the use of platforms such as Formstack and coordinating event links and invitations.
- Contribute to initiatives aimed at improving client service and upholding Treating Customers Fairly (TCF) principles.
- Manage the mobile trailer from end to end, ensuring readiness for events and activations.
- Conduct monthly stock checks and maintain inventory of marketing materials.
- Collaborate with the Key Account Manager to plan and execute account-specific activations and events.
- Maintain diary management across multiple shared inboxes to ensure coordinated scheduling.
- Liaise and coordinate with internal departments, service providers, and key stakeholders to support marketing operations.
Administration Clerk
Lancet Laboratories
06.2021 - 01.2022
- Organise and distribute samples in line with established standard operating procedures, ensuring accurate and prioritised routing of specimens to the appropriate laboratories or sites.
- Perform sample registration (logging) and manage related enquiries, strictly adhering to defined procedures and quality standards.
- Ensure specimens are dispatched for processing according to specific protocols; monitor progress, manage queries, file reports, and ensure timely delivery in accordance with company turnaround times.
- Handle and direct administrative enquiries and customer complaints, ensuring timely resolution in line with service standards and company guidelines.
Event Planner & Data Capturer
Investec Bank (Kutlwanong)
01.2016 - 01.2018
- Work closely with team members to understand event requirements and objectives.
- Correct and organise data to ensure accuracy and consistency.
- Conduct pre- and post-event analysis to evaluate performance and identify improvements.
- Prepare event proposals and submit them to the line manager within the required timeframes.
- Create and maintain accurate spreadsheets for tracking and reporting purposes.
- Capture and update information in relevant databases to ensure records are current and reliable.
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
Education
Digital Marketing Online Bootcamp Certificate -
HyperionDev in Partnership With Stellenbosch University
05-2026
BCom Honours - Marketing Management
University of KwaZulu-Natal
2020
Bcom - Marketing Management & Human Resource Management
University of KwaZulu-Natal
2019
Matric - Physics Stream
Okumhlophe Secondary School
2014
Skills
Excellent verbal and written communication skills
Creative thinker with strong problem-solving ability
Analytical mindset with exceptional attention to detail
Effective planning, organising and time management capabilities
Stakeholder engagement
Google Analytics, Cision Tool
Toastmasters Club Member
Timeline
Regional Marketing Coordinator (Middle East and Africa)
SLR Consulting
05.2024 - Current
Marketing Assistant
Sanlam Retail Affluent
02.2022 - 01.2024
Administration Clerk
Lancet Laboratories
06.2021 - 01.2022
Event Planner & Data Capturer
Investec Bank (Kutlwanong)
01.2016 - 01.2018
Digital Marketing Online Bootcamp Certificate -
HyperionDev in Partnership With Stellenbosch University
BCom Honours - Marketing Management
University of KwaZulu-Natal
Bcom - Marketing Management & Human Resource Management
University of KwaZulu-Natal
Matric - Physics Stream
Okumhlophe Secondary School