Summary
Overview
Work History
Education
Skills
Timeline
Work Availability
Languages
Work Preference
Generic
LINDI VAN DEN HEEVER

LINDI VAN DEN HEEVER

Senior Sales Manager
Johannesburg

Summary

Senior Sales Manager / 28 Years B2B Sales / Event & Media Revenue Growth – Sales leader with 28 years of experience managing B2B sales channels and event revenues. Consistently exceeding quota (top performer for 24 years), delivering R500k+ in monthly ad revenue and 30-40% growth in event sales (>R5M). Skilled in pipeline management, C-level negotiations, CRM-driven forecasting, and leading high-performing teams.

Overview

29
29
years of professional experience
2
2
Languages

Work History

Head of Delegate Acquisition DACH

Strategy I.Insights
10.2022 - 07.2025

Territories &Achievements:

Germany, Austria, Switzerland (started as a Sales Exec, got promoted to Senior Sales, then promoted to Team Lead, and in Feb 2024 promoted to Sales Manager for the DACH region)

Work Experience:

  • Inviting C-level B2B executives to 4 HR roundtable events per year & 4 MKT events. Total number of delegates per event – minimum 100.
  • - Lead and mentor a team of 8 staff members.
  • - Take charge of managing sales forecasts and budgets to fuel growth initiatives.
  • - Develop and execute aggressive sales strategies to achieve revenue targets for event planning services, driving a sales growth of 30-40%. Which exceeds R5m per event.
  • - Take charge of managing sales forecasts and budgets to fuel growth initiatives.
  • - 1-1 meetings with individual sales staff to go through their pipeline, to offer guidance and assistance to close the deals, and to assist where needed.
  • - Actively identify new business opportunities through various sources: LinkedIn Sales Nav, Apollo, Pipedrive, CRM, cold calling, and by establishing strong relationships within the industry.
  • - Collaborate closely with the marketing team to create compelling promotional materials and effective campaigns.
  • - Vigilantly monitor market trends and competitor activities to stay ahead.
  • - Analyze sales data rigorously to assess performance and refine strategies.
  • - Attend industry events to network effectively and promote our services.
  • - Guarantee customer satisfaction by promptly addressing enquiries and feedback.
  • - Proven track record of B2B lead generation and closing deals with C-level executives.
  • Career Break
  • Reason: Province relocation & new house building
  • 2021 – 2022

Sales Manager

RamsayMedia, JHB S.A.
01.1999 - 11.2020
  • Hybrid

Work Experience & Achievements:

  • Approaching business owners to advertise in our print publications monthly.
  • - Develop and execute aggressive sales strategies to achieve revenue targets for monthly advertising revenue. I personally achieved monthly sales awards as the top performer for almost 24 years, by increasing my revenue monthly by 30-40%, with a total revenue of R500k per month.
  • - Take charge of managing sales forecasts and budgets to fuel growth initiatives.
  • - Lead generation monthly, with client face-to-face meetings, by doing personalised presentations for each client, of what the magazine can offer them, to help their business grow.
  • - Daily sales meetings to strategise for new innovative ideas and solutions.
  • - Layout of the magazine is done monthly amongst the team, taking into consideration client conversations and requirements.
  • - Liasing with the editorial dept, in terms of covering certain articles, assisting certain clients, and promoting their businesses.
  • - Liasing with all departments, from finance to marketing to printing houses.

Personal Assistant

RamsayMedia, JHB S.A.
01.1997 - 12.1998
  • On-site

Work Experience & Achievements:

  • - Managing team of 15 diaries for client appointments & all travel arrangements.
  • - Office duties, from calls to filing to stationery to taking meeting minutes.
  • - Prepare all presentations for team client appointments, from research to marketing to compiling the presentation.
  • - Liaise with all departments for necessary & updated promotional information.

Education

Sales & Marketing

Damelin
Johannesburg
03.1991

Computerized Debtors Reconciliations Course - undefined

Damelin
Johannesburg
03.1996

Personnel & Training Management - undefined

Damelin
Johannesburg
12.1995

Matric Certificate - undefined

East Rand
Johannesburg

Skills

Strategic sales planning

Timeline

Head of Delegate Acquisition DACH

Strategy I.Insights
10.2022 - 07.2025

Sales Manager

RamsayMedia, JHB S.A.
01.1999 - 11.2020

Personal Assistant

RamsayMedia, JHB S.A.
01.1997 - 12.1998

Computerized Debtors Reconciliations Course - undefined

Damelin

Personnel & Training Management - undefined

Damelin

Matric Certificate - undefined

East Rand

Sales & Marketing

Damelin

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

English
Bilingual or Proficient (C2)
Afrikaans
Bilingual or Proficient (C2)

Work Preference

Work Type

Full Time

Location Preference

RemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CulturePersonal development programsWork from home option
LINDI VAN DEN HEEVERSenior Sales Manager