Lindi Davids

• Increase brand awareness by developing and executing targeted marketing campaigns.
• Develop comprehensive marketing plans for clients, incorporating a mix of traditional and digital tactics for optimal results.
• Plan and execute advertising campaigns and media buying across various channels, including print, OOH, digital, and social media, to reach target audiences effectively.
• Conduct thorough market research to identify emerging trends and inform strategic decision making.
• Enhanced customer insights by deploying targeted surveys and feedback mechanisms, informing future marketing strategies.
• Plan and execute events, activations and marketing programs to increase qualified leads and retail sales.
• Ensure brand consistency across all sales channels and marketing materials, including signage, displays and promotional material.
• Negotiate trade show appearances and promotional events to maximize brand exposure in key markets.
• Maximize venue potential by utilizing space creatively, designing visually appealing layouts for various types of events.
• Maintain clear communication throughout the planning process, ensuring all stakeholders were informed and aligned on event or campaign goals and progress.
• Build strong relationships with vendors to negotiate better deals and ensure timely delivery of services.
• Manage budgets effectively, ensuring cost-effective allocation of resources for each campaign or project.
• Ensure compliance with local regulations and safety guidelines when planning and executing events of all sizes.

Company Overview: Viu is a Hong Kong-based over-the-top video streaming provider from Viu International Ltd.

• Developed and implemented a Communications strategy that increased company profile and business objectives.
• Presented regular performance updates to senior leadership, showcasing the impact of marketing efforts on business growth.
• Managed a high-performing marketing team, ensuring alignment with overall business objectives.
• Increased brand awareness by developing and executing strategic marketing and communications plans.
• Conducted regular market research studies to identify emerging consumer needs and preferences.
• Delivered compelling exhibitions, launch events and presentations at industry conferences and events, strengthening the company''s thought leadership.
• Led the creative development process for impactful advertising materials and messaging.

• Company Overview: Connected Video is the OTT division of MultiChoice Group, responsible for the DStv Now and Showmax streaming services
• Generated targeted strategies that grew market share and brand's reputation, improved our customer's experience and ultimately drove growth.
• Project managed campaigns from start to finish including: briefing of internal creative and design teams, event, activation, media strategy, approvals and production.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Oversaw marketing, advertising, event and media activities to ensure consistency with product line strategy
• Analysed and influenced how brand was positioned in the market to achieve the desired and relevant perceptual value.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Managed and rolled out key partnership campaigns across the territory including MNO's and other payment vendors.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.

• Company Overview: PARAMOUNT - one of the world's leading producers of premium entertainment content that connects billions of people in nearly every country in the world
• Overall responsibility for marketing and digital strategy and execution for the Nickelodeon, Nicktoons and NickJr Africa Channels
• Working with the Commercial and Consumer Products teams to boost sales growth, business expansion, the formation of strategic partnerships, and increased profitability.
• Successfully conceptualize, budget and implement key campaigns, events, sponsorship opportunities for the brand.
• Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
• Promoting key Nickelodeon content to ensure good ratings on the channels.
• Management of Digital Strategy to build key digital assets as an effective sales and marketing tool.
• Implemented and developed operational standards, policies and procedures.
• Management of cross-functional Nickelodeon and Marketing projects and proposals in conjunction with the sales and programming to make the revenue target.
• Planned and executed large-scale events for consumers and industry professionals, resulting in increased revenue and networking opportunities.

• Identify best fit partnerships for key Vodacom events and activations in order to drive lead generation and subscriptions.
• Developed marketing materials and promotional campaigns to maximize event attendance and visibility.
• Ensured smooth transitions between program elements at live events through effective stage management techniques.
• Oversaw logistics for multi-day events, including accommodations, transportation, and scheduling.
• Increased client satisfaction by consistently delivering well-executed events within budget constraints.
• Conducted post-event evaluations to identify areas for improvement and implement necessary changes in future planning efforts.
• Collaborated closely with clients throughout the planning process to ensure their vision was accurately reflected in the final event layout.

• Created and executed marketing driven events to attract customers to Menlyn Park Shopping Centre.
• Created brand awareness and partnerships with media and corporate sponsors in order to generate income for the centre owner.
• Management of all exhibitions spaces set to the annual sales target.
• Worked with traditional media to obtain coverage of key events.
• Drove successful product launches by crafting compelling narratives around new offerings supported by engaging visuals.
• Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives

• Company Overview: Brand-focused event marketing, experiential, brand activations, Holistic below-the-line campaign development, conferences, corporate social investment programs, PR & Communication strategies
• As a senior event producer my primary responsibilities included creative strategy for activations, events and campaigns, budgeting and management thereof
• Negotiations with venues including protocol, H&S and security evaluations
• Management of design elements, crew management, supplier contract negotiations and print for all campaigns.
• Contract negotiations and primary client contact for all major accounts.
• Key clients included: Vodacom, Chatz Cellular, FNB Connect, Virgin Mobile, Disney Africa, Ster Kinekor, Standard Bank, Ogilvy PR, Bayer Health, Audi, UNFCCC and Department of Water Affairs and Forestry.