Lily Delplace
Cape Town
Summary
Experienced SEO, copywriter, content strategist, and technical writer with a proven track record of driving Google visibility and business growth. Specializes in AI-driven research, keyword funnels, and UX-optimized content. Excels in crafting compelling website copy, impactful email campaigns, engaging video scripts, and comprehensive technical whitepapers. Expertise spans industries such as SaaS, IT, healthcare, sustainability, and e-commerce. Proficient in WordPress, SEMrush, Ahrefs, and Google Search Console. Detail-oriented professional known for delivering persuasive and high-impact content that strengthens brand identity, drives engagement, and supports marketing goals.
Overview
31
31
years of professional experience
Work History
Freelance SEO Copywriter & Content Strategist
Fiverr & Independent Contracts
01.2019 - Current
- Wrote SEO-driven content across tech, SaaS, IT, sustainability, marine industries, travel, and watersports, including blogs, landing pages, and ghostwritten non-fiction books.
- Conducted comprehensive keyword research, analyzing high search volume, low difficulty, competitive density, and user intent using tools like SEMrush and AnswerThePublic
- Performed competitor analysis and identified keyword gaps to optimize content for maximum search visibility.
- Developed websites with web copy tailored to resonate with the target audience and increase search engine rankings.
- Fostered strong brand identity, developing consistent voice and style guide used across all company communications.
- Researched industry trends and audience behavior to refine content strategy.
SEO Content Developer
Windie360
10.2023 - 12.2024
- www.windie360.com
- Designed and executed an SEO-optimized content strategy for this racing sailing equipment startup
- Developed pillar blogs, topic clusters, and conversion-focused landing pages to drive organic traffic
- Used Google Search Console and Ahrefs to monitor and refine search performance
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
Lead Content Strategist
Heritage Woodwork
11.2022 - 09.2023
- www.heritagewoodworkconsultancy.com
- Led full website architecture, keyword strategy, and SEO copywriting for this construction-focused brand.
- Wrote engaging and successful marketing, advertising, and website copy.
- Measured content performance using analytics tools, providing insights to inform data-driven decision-making for future campaigns.
- Implemented a consistent style guide to maintain brand voice across all written communications materials.
SEO & Content Strategist
Elcano Challenge
10.2023 - 05.2024
- www.elcanochallenge.com
- Spearheaded the launch of the Elcano Challenge website and social media presence (Facebook, TikTok)
- Conducted historical research on CEIL 3, the classic racing yacht refitted sustainably for the global Magellan circumnavigation
- Wrote timelines, blogs, and content showcasing the yacht’s history, races, and sustainability efforts
- Assisted in fundraising efforts by crafting compelling narratives for sponsorship and media outreach
- Assisted in developing a comprehensive social media strategy that supported overall business goals and objectives.
Technical Writer & Product Researcher
Canticket App
09.2022 - 07.2023
- www.canticketapp.com
- Conducted in-depth research, testing, and content creation for this Australian tech startup
- Wrote detailed product documentation, blogs, and web copy, ensuring clarity and engagement
- Translated technical specifications into user-friendly guides, facilitating easier product adoption.
Marine Sustainability & Eco-Tech Writer
EcoWorks Marine
03.2022 - 07.2022
- www.ecoworksmarine.com
- Wrote an extensive blog series on marine sustainability, covering eco-friendly yacht cleaning solutions and sustainable practices for marinas and boat owners
- Developed SEO-driven content that positioned EcoWorks Marine as a leader in environmentally responsible yachting
- Conducted thorough research on diverse topics, producing well-informed pieces that resonated with readers.
- Created backlink strategies to strengthen domain authority and improve Google ranking
Sustainability & Ocean Conservation Writer
Reef.Support
02.2022 - 02.2023
- www.reef.support
- Authored science-backed blogs on ocean sustainability, boosting brand credibility and engagement
- Assisted in social media content planning to increase reach and visibility
- Conducted interviews with subject matter experts to generate topics.
- Managed content strategy for startup's launch campaign, significantly increasing online engagement and contributing to successful market entry.
SEO Copywriter
Vincent Reed
03.2021 - 01.2022
- http://www.vincentreed.com/
- Developed high-converting web copy and SEO-driven blog content for this high-end bespoke joinery brand
- Provided editorial guidance to facilitate delivery of top-quality content.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Streamlined content creation process, implementing collaborative workflow that improved team efficiency.
Content Writer & Fundraising Consultant
Samarpan Foundation
01.2018 - 12.2020
- Created compelling SEO-driven blogs and fundraising content for this humanitarian NGO
- Managed social media storytelling and video campaigns to raise awareness.
- Developed and designed a Mailchimp newsletter series that effectively captured the brand's voice, ensuring consistency and engagement across all communications.
- Enhanced donor relationships through regular communication, personalized outreach, and prompt acknowledgment of gifts.
- Conducted comprehensive prospect research to identify potential major gift donors and develop targeted solicitation strategies.
- Collaborated with program staff to create impactful stories showcasing the organization's work for use in donor communications.
Founder & Brand Director
Caramel Cashmere
01.2013 - 12.2019
- Built a successful luxury e-commerce brand selling handcrafted Nepali cashmere garments
- Established a successful business by identifying market needs and developing innovative solutions.
- Managed branding, SEO strategy, social media, and website copywriting, growing online sales
- Increased brand visibility and market penetration by developing and executing comprehensive marketing strategies.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Directed trade show participation efforts, maximizing exposure at industry events while minimizing costs involved.
- Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
Scuba Diving Instructor & Marine Conservation Specialist
Scuba Junction
01.1994 - 12.2002
- Over 10 years of diving experience as a NAUI & PADI-certified instructor and rescue diving instructor.
- Increased safety awareness among students through comprehensive instruction on diving equipment, procedures, and emergency protocols.
- Developed and delivered environmental education programs, increasing public awareness about conservation issues.
- Established partnerships with local organizations to expand outreach efforts and promote a culture of environmental stewardship among communities.
- Contributed to the growth of the dive center's clientele by delivering exceptional customer service and cultivating positive relationships with guests.
- Developed strong rapport with students through effective communication skills and genuine enthusiasm for scuba diving education.
Education
BSc - Molecular Genetics
University of Cape Town
Master of Science - Science Education
BathSpa University
Bath, UK09-2025
Bachelor of Science - Anatomy, Physiology, Epidemiology, Histology
Durban University of Technology
Durban, South Africa12-2005
Skills
- SEO & Keyword Research (SEMrush, Ahrefs, Google Search Console)
- Persuasive & Technical Copywriting (Blogs, Articles, Whitepapers, Press Releases, and Social Media)
- Website & Landing Page Copy (Conversion Optimization, UX Awareness)
- Content Strategy & Brand Messaging (Target Audience Research, Brand Voice)
- Backlink & Schema Optimization (Fact-Checking, Internal & External Linking)
- AI-Assisted Research & Prompting
- WordPress & Site Performance Optimization (Schema Markup, Speed)
- Social Media & Multimedia Content (Posts, Video Scripts, Podcast Scripts)
- Analytics & Performance Tracking
- Client Communication & Team Collaboration
Fiverr
http://www.fiverr.com/lily_caramel
Personal Information
- British
- South African
Timeline
SEO Content Developer
Windie360
10.2023 - 12.2024
SEO & Content Strategist
Elcano Challenge
10.2023 - 05.2024
Lead Content Strategist
Heritage Woodwork
11.2022 - 09.2023
Technical Writer & Product Researcher
Canticket App
09.2022 - 07.2023
Marine Sustainability & Eco-Tech Writer
EcoWorks Marine
03.2022 - 07.2022
Sustainability & Ocean Conservation Writer
Reef.Support
02.2022 - 02.2023
SEO Copywriter
Vincent Reed
03.2021 - 01.2022
Freelance SEO Copywriter & Content Strategist
Fiverr & Independent Contracts
01.2019 - Current
Content Writer & Fundraising Consultant
Samarpan Foundation
01.2018 - 12.2020
Founder & Brand Director
Caramel Cashmere
01.2013 - 12.2019
Scuba Diving Instructor & Marine Conservation Specialist
Scuba Junction
01.1994 - 12.2002
BSc - Molecular Genetics
University of Cape Town
Master of Science - Science Education
BathSpa University
Bachelor of Science - Anatomy, Physiology, Epidemiology, Histology
Durban University of Technology
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