Liezel Le Roux

• Cold collaborations with hiring managers at other companies to provide candidate profiles.
• Conducting thorough interviews and assessments, identifying top talent suited for various positions.
• Leveraging social media platforms and professional networks to expand candidate pool and increase brand visibility within target markets.
• Negotiating competitive compensation packages for successful candidates, ensuring satisfaction for both parties.
• Pre-screened resumes prior to sending to corporate hiring managers for consideration.
• Writing and placing job postings and job descriptions for all boards.
• Creating training courses for Digital Marketing etc candidates to help make the transition into a new job much easier.

• Reduced churn rates by identifying at-risk clients early to implementing targeted retention strategies.
• A liaising between clients and internal teams, to effectively communicating client needs to ensure timely and successful delivery of projects.
• Solved individual client support issues via phone, email or chat.
• Close team work internally to improving client experiences and to drive business growth.
• Tasking and follow thru on all team tasks while working closely with the CEO and Ops Manager
• Monitored and tracked all client Meta Ad data and metrics for better lead capture etc

Reason for Leaving : Freelanced Position

• Managed 30+ client accounts, ensuring weekly touch points , bi-weekly wins & monthly performance reports
• Monitored Google Ads PPC & LSA campaigns, tracking key metrics like CPL, KPIs & Ad impressions to optimize performance
• Website Audits, for team guidance to Improve site speed, mobile-friendliness, optimizing website content, while maximizing proper keyword placement
• Training clients and their front desk on GHL on lead management.
• Worked with closely with internal media buyer teams to improve conversion rate %'s
• Provided strategic recommendations for ad campaign optimization, contributing to improved client success & retention
• Difficult client conversations were always appreciated
• Worked alongside the CEO & Ops Manager on insights to improve technical marketing skills

Freelance Contract - 3 months

• Onboarded 5-6 new clients per week to establish expectations and ensured seamless transitions
• Coached each client as per their needs for finance and best practices.
• Worked closely with fellow CSM's and internal teams on effective improvements internally and for clients.
• Managed payment systems (Stripe & Valor), tracked transactions and reconciled daily payments
• Developed client retention strategies, minimizing churn with weekly touch points,
• Gained a deep understanding of financial tools like 0% interest programs to support business growth
• Maintained detailed records of all client meetings, progress updates & goals achieved for ongoing analysis of program effectiveness.

Freelance Position

• Conducted 3-4 new client on-boarding's daily, ensuring smooth transitions and high satisfaction rates
• Managed SaaS tools, created performance reports, optimized call tracking and analytics
• Conducted website audits, email setups and upsold new services to existing clients
• Worked closely with internal media buying team to implement account strategies that improved campaign performance
• Supported the account managers in client recap emails, arranging client apps, monitoring client leads to stay updated and to advise of any concerns.
• Updated the CSM Director on client success improvements which helped our systems.

Freelance Contract

• Conducted 2/3 new client on-boarding's daily, ensuring resourceful transitions with minimized client interference
• Managed SaaS tools, created performance reports, optimized call tracking and analytics
• Conducted website audits, email setups and upsold new services to existing clients
• Worked closely with internal media buying team
• Assisted account managers as required with recap emails, setting client apps, monitoring client concerns etc
• Maintained weekly company Social Media posts to increase engagement.

Company Down Scaled

• Managed 4 new client on-boarding's p/week timorously and trained each client and team on how to maximise GHL
• Weekly client touch points to addressed any potential retention risks and solved any concerns
• Utilized GHL for communication and Monday(.com) for account management, improving workflow efficiency
• Identified upsell opportunities, enhanced SOPs and delivered performance analyses to clients
• Worked closely with leadership on company churn improvements
• Weekly team meets with CSM's to provide my support and to boost morale.
• Monitored all client leads generation to proactively stay ahead of all campaigns.

Company Down Scaled

• 0-15 leads property campaigns and client alerts, streamlined office processes
• Improved client communications and setting up realtor appointments
• Conducted cold calls and managed CRM tools (KV Core) for lead generation
• Worked through old database which was coordinated in the KV Core CRM
• Worked closely with realtor and partner weekly in order to establish new systems and processes required etc
• Created co Social Media posts and scheduled them as required.

Realtor - Pursued Masters Degree and took a leave of absence from Real Estate

• 3-4 Weekly client on-boarding's and GHL training on lead management
• Managed Approx +- 90 Realtors Lead Generation
• Maintained weekly touch points with each client to address any updates or concerns while exploring upselling renewals opportunities.
• Worked alongside Ceo and formulated new and updated SOP's as per scalability.
• Mentored and trained our appointment setters to improve tonality, personality profiling and how to convert more leads.
• Reviewed all sales calls before client onboarding to confirm expectations.

Converted to NFT Marketing , which made me redundant

• As Co-Founder and CEO, I spearheaded the core operational frameworks from inception and established foundational business processes that enabled scalable growth
• Led 3 weekly leadership meetings with department heads and sales teams to review monthly sales projections, implementing growth initiatives and update SOPs focused on targeted outreach and networking strategies
• Oversaw project timelines, resolved operational challenges and managed onsite material procurement
• Prepared variation order estimates for additional work and delegated supply procurement
• Maintained regular communication with subcontractors to ensure timely execution and adherence to project scopes
• Authorized billing for contractors and suppliers, ensuring accurate, on-time payments
• Managed payroll for 25 internal and 50-60 external teams using QuickBooks for efficient financial operations
• Directed cash flow management to maintain financial stability and operational efficiency
• Worked with accountants on company and personal tax compliance
• Led government tender submissions, collaborating with Quantity Surveyors (QS) for accurate costing and timely documentation
• Partnered with HR on recruitment and conducted disciplinary hearings
• Represented the company at business networking events, building strategic partnerships and expanding the client base
• Enhanced brand visibility through a strong networking - via conferences, exhibitions & fund raisers
• Acted as a broker, identifying & negotiating high-value business opportunities

COVID forced our closure

• 50-60 Weekly door to door cold canvassing for introductions and valuation requests
• Market valuations conducted to negotiate property listing pricing with clients
• Drafted and completed all sale agreements which was professionally presented to each sellers accordingly.
• Collaborated with and facilitated communications between borrowers and lenders to obtain ideal loans for home purchases.
• As a benefit of being a mortgage broker I had the privilege of selling all my properties to the first buyer, gaining an advantage over my competition which was always motivating.
• Having this dual ability allowed me to work smart never hard.

My Commercial Maintenance Co - Scaled exponentially and needed my full time attention.